Actual for You
#1 in Business Subscribe Email Print

You are here: Home > Business > Presentation > How To Alienate Customers and Destroy Companies

Tags

  • quotations
  • meant
  • somethin
  • dissolves checkerboards
  • quotations presentation
  • distracting focus

  • Links

  • Concentrate on Your Bass Fishing
  • GM Purchasing Chrysler: Not A Very Good Idea
  • Just What Is SIP And SS7.... And How Do They Work With VoIP?
  • Actual for You - How To Alienate Customers and Destroy Companies

    Data Map Charting for Mobile Businesses
    As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket service
    become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with somethin

    Free Marketing Tip #5: Get Out and Speak
    Have you been to a networking event, or a conference or industry meeting lately? If you have, chances are you heard a presentation. Someone got up and spoke to you and the rest of the group about a topic. A topic they knew a lot about, and a topic related to their business. They may have even made a special offer to the group, such as a special product or service package they don't usually sell, or a special discount on their products or services.These people are using speaking as a marketing tool ... as a way to get the word out about their business, products or services. They're doing this by sharing valuable information with the kind of people they can best help, and those t
    Microsoft PowerPoint is the defacto standard business presentations and slideshows. They’re quick to produce, and easy to update. In many cases they’ve replaced proposals and business plans and it’s not uncommon for Federal procurements to require both a proposal and a presentation. A PowerPoint presentation may be all that stands between you and funding or you and a contract. Unfortunately, because it is so easy to use it is also easy to abuse and can spell disaster for even the most experienced presenters. A successful presentation is a visual aid and not a visual distraction. The following tips will help you avoid common pitfalls and help avoid alienating your customer and destroying your business.

    1. Special Effects Video clips sound and transitions can divert the audience’s attention from the message to the effect. Giving a special effects burdened presentation can also turn into a comedy routine if it hasn’t been well rehearsed so that the presenter and the presentation are on the same track. Leave the fade-ins, fade-outs, wipes, blinds, dissolves, checkerboards, cuts, covers and splits to the competition unless they are absolutely necessary to convey the message. This includes builds, lines of text appearing with a mouse click, can be distracting. Focus on the message, not the technology.

    2. Clipart Do not use clipart, regardless of where you get it. It shows a lack of creativity, a disregard for the subject matter, and disrespect for the intelligence of your audience. Graphics and other images are a presentation must have. Not only to they enhance your message, in come cases they can become the message and they satisfy the needs of the visually oriented people in the audience. Use other image sources such as screen captures, scanned images or images purchased from a stock photo agency or other reliable vendor. Keep in mind that there are copy right laws limiting the use of images you don’t own or have permission to use. Further, if you’ll be providing the audience with a hard copy, use high resolution images. Images created for, or presented on, the web will not suffice. The printed version will be pixilated and sloppy.

    3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

    4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

    5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with something

    Maintenance Management
    Maintenance management encompasses and supplies solutions for the planning and control of activities associated with maintenance activities of a plant or facility. Generally, it incorporates labor and materials and may include the management of maintenance stores.Maintenance Management addresses several competencies and areas of expertise. These are vehicle maintenance, shop operations, environmental issues, inventory management section, benchmarking section and finally, outsource maintenance activities.The first competency concentrates on vehicle maintenance, including specific maintenance functions, preventive maintenance program implementation and effective administration o
    Leave the fade-ins, fade-outs, wipes, blinds, dissolves, checkerboards, cuts, covers and splits to the competition unless they are absolutely necessary to convey the message. This includes builds, lines of text appearing with a mouse click, can be distracting. Focus on the message, not the technology.

    2. Clipart Do not use clipart, regardless of where you get it. It shows a lack of creativity, a disregard for the subject matter, and disrespect for the intelligence of your audience. Graphics and other images are a presentation must have. Not only to they enhance your message, in come cases they can become the message and they satisfy the needs of the visually oriented people in the audience. Use other image sources such as screen captures, scanned images or images purchased from a stock photo agency or other reliable vendor. Keep in mind that there are copy right laws limiting the use of images you don’t own or have permission to use. Further, if you’ll be providing the audience with a hard copy, use high resolution images. Images created for, or presented on, the web will not suffice. The printed version will be pixilated and sloppy.

    3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

    4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

    5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with somethin

    Provisioning/User Management System Upgrades: Part I -- Ten Reasons Why Not To Do An Upgrade
    Tommy Sherman daily monitors a helpdesk-provisioning queue for a large company. The current provisioning/user management system was written with homegrown software. It has not had a major update for several years. Each day, he is getting more and more frustrated. No matter how hard he tries, he cannot keep up with the increasing workload. New employees are screaming for their system ids and have no way of checking their id creation status. Existing employees are demanding timely updates to their ids when they transfer across business units. Ex-employees exist in the system months after departure. His frustrated manager will be meeting with him this afternoon to talk about his “unresponsive
    gh resolution images. Images created for, or presented on, the web will not suffice. The printed version will be pixilated and sloppy.

    3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

    4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

    5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with somethin

    Attending A Training Course? Here Are Seven Things You Shouldn't Do
    For a training course to be effective you need a good trainer. But that's not the end of the story. As someone attending the course you also have a key part to play in its success. If you want to get the most out of the experience here are seven things you should avoid doing.1. Go to bed late the night before. Please don't do it. Training days need 100 per cent of your concentration and that demands a good night's sleep. Remember, if the course is any good, you'll be put through a challenging experience. To gain the maximum benefit from this you'll need all your wits about you.2. Arrive late on the day Treat your training course like a job interview. Le
    d no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

    5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with somethin

    Look in the Mirror
    Take a moment to step outside yourself. Now, be honest with me here… If you could be your own boss, how would you rate your own performance in the last three months? Would you get a raise, a day off as a treat, or would a big and brawny security guy kindly escort you to the parking lot?In order to be an effective marketer and a progressive human being for that matter, you have to take a breather and look in the mirror. What are you doing that's working and what can you do to improve?See what it is you are actually doing in all your busy days running from meeting to meeting, answering calls, or a zillion emails. Are you remembering your goals or your MISSION? Have you sat down
    become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

    6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

    7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you.

    8. Rehearse

    Never give a presentation that you haven’t rehearsed even if you think you are familiar with the subject matter. This is particularly true if you are only giving a portion of the presentation or worse yet, if the presentation was presented for you.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.actual4u.com/article/34602/actual4u-How-To-Alienate-Customers-and-Destroy-Companies.html">How To Alienate Customers and Destroy Companies</a>

    BB link (for phorums):
    [url=http://www.actual4u.com/article/34602/actual4u-How-To-Alienate-Customers-and-Destroy-Companies.html]How To Alienate Customers and Destroy Companies[/url]

    Related Articles:

    Type of Machines - Medical Machines

    Risk Assessment in the Workplace - Part 2

    Job Interviews: Make Yourself An Application Cheat Sheet

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com