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Actual for You - Stop Pouring Money Down the Power Point Drain
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond. 3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of t
on unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise, MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond. 3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of t
Notes for Newbies - Part Twenty-One - Finding Products
Hello againToday we want to talk about how you find products to sell. There are a number of ways. Some will cost you a bundle, some will cost you a little and some will cost you nothing (except your time).Finding productsWe discussed products in Article Two, but here the emphasis is different. Then I wanted you to think about your product as the second most important element in your business model. Here I want to talk in just a little more detail about how and where you find products.As we said, there are a number of ways to find products. You can:Create them yourselfPay somebody to create them for youBuy a licence to sell
What is it with people today? They cannot have a discussion about any topic without slides, even when the discussion is between colleagues within the same division or department or area of expertise, and when there are only two or three people involved in the discussion.Hello againToday we want to talk about how you find products to sell. There are a number of ways. Some will cost you a bundle, some will cost you a little and some will cost you nothing (except your time).Finding productsWe discussed products in Article Two, but here the emphasis is different. Then I wanted you to think about your product as the second most important element in your business model. Here I want to talk in just a little more detail about how and where you find products.As we said, there are a number of ways to find products. You can:Create them yourselfPay somebody to create them for youBuy a licence to sell
To CFOs and other line managers who are counting the beans and looking for more productivity, I suggest imposing a moratorium on slide generation unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise, t
Performance Appraisal Checklist: Raise Not Just Appraise Performance
It’s that time again! Perhaps the most dreaded management practice is the annual performance review. Whenever the subject comes up, out comes the groans from both managers and staff no matter what industry or type of company. Many say appraisals are like having a root canal – only more painful. It shouldn’t be.The following checklist is designed to guide managers and supervisors in preparing, conducting and following through on employee performance appraisal discussions.The Preparation: Give employee advance notice so that he /she can prepare for the discussion. Review mutually understood expectations with respect to job duties and standards. discussion is between colleagues within the same division or department or area of expertise, and when there are only two or three people involved in the discussion.
It’s that time again! Perhaps the most dreaded management practice is the annual performance review. Whenever the subject comes up, out comes the groans from both managers and staff no matter what industry or type of company. Many say appraisals are like having a root canal – only more painful. It shouldn’t be.The following checklist is designed to guide managers and supervisors in preparing, conducting and following through on employee performance appraisal discussions.The Preparation: Give employee advance notice so that he /she can prepare for the discussion. Review mutually understood expectations with respect to job duties and standards.
To CFOs and other line managers who are counting the beans and looking for more productivity, I suggest imposing a moratorium on slide generation unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise,
Benefits of a Lean Office: Is It for You?
Lean is no longer the propriety process and quality management mantra for manufacturing units. The success of Lean management in manufacturing units was bound to percolate to non-manufacturing processes sooner or later. Needless to add, success stories about Lean Office abound with many organizations proactively adapting this technique to cut down wastage (also referred to as muda) of time and material and developing processes which are closely knit to give the maximum output. Though Lean processes have been around for quite some time along with other quality processes such as Six Sigma, the interest in Lean Office has been recent due to the increase in the services sector through out the globe.<
here are only two or three people involved in the discussion.Lean is no longer the propriety process and quality management mantra for manufacturing units. The success of Lean management in manufacturing units was bound to percolate to non-manufacturing processes sooner or later. Needless to add, success stories about Lean Office abound with many organizations proactively adapting this technique to cut down wastage (also referred to as muda) of time and material and developing processes which are closely knit to give the maximum output. Though Lean processes have been around for quite some time along with other quality processes such as Six Sigma, the interest in Lean Office has been recent due to the increase in the services sector through out the globe.<
To CFOs and other line managers who are counting the beans and looking for more productivity, I suggest imposing a moratorium on slide generation unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise,
Confidential Operations Manual and Updating Manual in Franchise Companies
One of the strategies that franchises often employ to maintain the integrity of the franchise system and insure control and consistency throughout the franchise company is to use a standardized confidential operations manual. Yet, we all know that the only thing that is constant use change. This is why the confidential operations manual in any franchisor company must be constantly updated. But, how do you know if all the franchisees have been diligent in updating their manual, so that everyone is doing everything the same way?Many franchisors today put the manuals online in a company intranet system and the company itself makes the changes. This is a good strategy, however opens the door to
e counting the beans and looking for more productivity, I suggest imposing a moratorium on slide generation unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise, One of the strategies that franchises often employ to maintain the integrity of the franchise system and insure control and consistency throughout the franchise company is to use a standardized confidential operations manual. Yet, we all know that the only thing that is constant use change. This is why the confidential operations manual in any franchisor company must be constantly updated. But, how do you know if all the franchisees have been diligent in updating their manual, so that everyone is doing everything the same way?Many franchisors today put the manuals online in a company intranet system and the company itself makes the changes. This is a good strategy, however opens the door to
Five Tips for Finding Home Typing Jobs
If you are looking for home based employment, you may want to consider looking into home typing jobs. The benefits of working as a home based typist are many. You can usually set your own hours, work from your home computer and the work it's self is generally rather enjoyable.Most successful home based typists have basic computer skills and can type fast yet accurately. As with any work at home job, it also helps to have a great degree of self discipline. It can really be tough to make yourself sit down and work with a sink full of dishes yet to be done. Despite this, home typing jobs can be a great way to make extra money from home, part time or full time.If you are looking to wor
on unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise, those offering their knowledge and suggestions should use some long standing tools such as agendas, reports, white papers or memos to communicate the order of topics, the key points for each topic and the call-to-action or follow up items.If you are looking for home based employment, you may want to consider looking into home typing jobs. The benefits of working as a home based typist are many. You can usually set your own hours, work from your home computer and the work it's self is generally rather enjoyable.Most successful home based typists have basic computer skills and can type fast yet accurately. As with any work at home job, it also helps to have a great degree of self discipline. It can really be tough to make yourself sit down and work with a sink full of dishes yet to be done. Despite this, home typing jobs can be a great way to make extra money from home, part time or full time.If you are looking to wor
A director of marketing (DM) for a growing firm is tasked with telling the director of sales (DS) how the marketing department is going to generate leads. This is a straightfor
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