Actual for You - Business

Secrets to Getting More Customers
During some point in the business development cycle, every business owner asks themselves the following question:How do I attract more customers who will spend more money and bring me more profits?Most business owners are not in business to provide charity and they need some way of attracting more customers who will spend money.Customer acquisition is the name for getting customers, and it is the first priority any business owner should put into practice. Almost anything you do in buisness is not as important as customer acquisition. In order to stay in business and make profits a business owner must have a full proof way to get more customers, and keeping the loyal custome

ou sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.

Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the

Benefits of Personalised USB Sticks
Personalised USB sticks are a popular and well established promotional gift. Fun, practical and versatile, they are extremely popular with anyone who uses a computer. There is a wide range to choose from, across the price spectrum, with new products and designs being introduced all the time. The main reason that USB memory sticks (also known as flash drives or pen drives) are so well received as business gifts is because they are fundamentally useful. A lot more reliable than floppy disks, with better capacity and a much higher transfer rate, USB sticks are one of the best ways to store and transport information between PCs.Small and lightweight, these removable mobile devices offer a

Use your audience as a test group if you have a point to make about human behavior. Take a simple poll of the people in the room and use the immediate results to illustrate your point. Make it fun. I poll my audience about how they deal with change. Based on how many times they’ve moved, changed jobs and fallen in and out of love, they fall into one of three categories - the walkers, joggers or sprinters. Polls can be used in many ways. They create audience involvement and lift the energy in the room. Make them short and sweet, and simple to understand.
Give clear instructions. I’ve witnessed some embarrassing moments when a speaker had not planned or written out their instructions for a group exercise. The result was chaos. Write out your instructions and try them out loud, with a few friends, before you use them on an audience.
Share the spotlight. Ask carefully worded questions that allow others to share their views and participate in the discussion. If you’re looking for someone to give you their opinion or share a short vignette, and they give you a one word answer, say “Tell me more about that.” If they are unresponsive, move on to someone else. Be careful with the one person in the room who thinks he or she is the expert and wants to steal the spotlight or make you wrong. Hold the microphone in front of their mouth, but don’t hand it to them. Control the flow of the interaction and hold on to the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the s
How Important is Recruiting Software in Determining the Success of an Executive Search Firm
Not Very! You might find that answer surprising, considering I am the president of a recruiting software company. We have been producing recruiting software for 25 years. I have also spent 25 years as a recruiter in the very competitive Los Angeles market.I talk to a lot of recruiters every day who are trying to decide on recruiting software. There is a variety of recruiting software products out there and it seems as if a new one pops every other day. The ERE has a running Discussion group, “Finding The Right Recruiting Software”, where recruiters can ask questions and get advice from each others regarding recruiting software. I get emailed discussions daily from this group and al
for a group exercise. The result was chaos. Write out your instructions and try them out loud, with a few friends, before you use them on an audience.
Share the spotlight. Ask carefully worded questions that allow others to share their views and participate in the discussion. If you’re looking for someone to give you their opinion or share a short vignette, and they give you a one word answer, say “Tell me more about that.” If they are unresponsive, move on to someone else. Be careful with the one person in the room who thinks he or she is the expert and wants to steal the spotlight or make you wrong. Hold the microphone in front of their mouth, but don’t hand it to them. Control the flow of the interaction and hold on to the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the
Listening to the Most Important People
We all hate listening to people, especially when they are right and we are wrong. For those of you who have kids of any age, you will know what a challenge it is trying to get the message across to them.My 17 month old son is at an age where he understands the word NO!, but chooses not to act upon it. This can create an understandable amount of frustration, and eventually it ends in tears!In business we need to do more to listen, specifically to our clients, and customers. When we choose to ignore our customers, they will leave and go elsewhere, while we sit at our desks waiting for the phone to ring.But listening to our cusomters is easier said than done, or is it?W
and hold on to the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the
Real Estate Begins Its Downward Slide
Houses are above the reach of most potential buyers. The former demand meets dead stock. People back off after listing their homes out of fear of loss. The market is experiencing a great setback. It’s true, real estate is not performing as well as it did a few years back.Estate owners are unhappy with the prices the buyers quote. Buyers are scared to buy an estate at a price, higher than its present worth. Mortgage brokers and Realtors are out on the streets searching for new avenues. The once blooming tree has shed all its leaves now. Its old and bare, not a fruit seems to be in sight.I’m afraid but to end the scenario and close the affordability gap, prices of the once priciest
to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the
Academic Elite and Arrogance at Parties
Many people get offended by PhD type people who will not give them the time of day at parties. Often people feel slighted, as they simply brush them off and refuse to chit chat. Not long ago someone mentioned this and indeed we have all probably witnessed this behavior at one time or another, so it was decent commentary and a worthy subject.Thus, I felt obligated to take the PhD person's point of view and attempted to debate their possible thoughts. So, I said; of course there is a flip side to all this. That is that if those who are propelling BS are allowed to continue, then the person listening is soaking it in.For instance - Talking about the weather is fine, for a few minutes
ou sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for both you and your audience.
Be honest. People can tell when you’re not telling the truth. Don’t steal other people’s stories or say something about yourself that is false. You are credible just as you are. You have lived an amazing life full of ups and downs, twists and turns and hairy escapes. Tell the truth with compassion and tact. Don’t be brutal. If you happen to be the bearer of bad news, craft your words carefully. Think about what you’re going to say beforehand and run it by a few people. If you have good news, share your true feelings.
Provide hope. Don’t just paint a picture of doom and gloom - be optimistic. Find quotes and stories that uplift people’s spirits. Give them something to hold onto, as well as beliefs and philosophies that will support them in moving forward with their lives. Build your speech to a climax that envisions a better outcome. Paint a picture of a bright future and help them get there. Wayne Dyer says, “You’ll see it when you believe it.” That’s the spirit.
Care. People can sense your compassion. It’s as tangible as anything you will say or do while speaking. Remember, your audience is not made up of strangers, they are fellow travelers on the same roads you traverse every day. They may not travel the same pavement, but the roads are the same. They struggle for balance, for security, for love. They long for success, for excitement, for freedom. Zig Ziglar is famous for this simple but profound statement, “People don’t care how much you know until they know how much you care.”
Get out of your own way and have fun. If there is one ingredient that will make you a successful speaker, it’s your sense of humor and playfulness. Smile. Enjoy yourself. This isn’t dental surgery! Love yourself and let them watch

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