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Actual for You - Balancing the Highs and Lows of Business Videos
All mailrooms have the continuing need to purchase mailroom supplies. Whether your mailroom needs envelopes, stamps, stationary, or other supplies, there are thousands of office supply companies that are eager to cater to you. As the mailroom purchaser, you need to sort through all of your options and find the supplier that is right for you.When you buy mailroom supplies, you want t
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to wat
It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release.It can cause millions in lost sales, damage your reputation forever and cost you political elections.Just take the case of Western Australia's last state election. A missing zero in a media release on the costing of a water canal development just days before the electi
Consider this example. A manager surveys the employees who report to her asking them what they need to provide better customer service. A majority says they need a certain new technology. The manager responds by supplying the technology and asks you to create a training video to support its implementation.
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. In fact, they suspect the technology will be used to replace them.
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to watc
If you dream about having a different career, but don't act on that dream, you may be operating under the assumption of a career myth. In this article, I expose 10 myths, sayings you've heard before that simply are not true. Let's explore them.Career Myth #1: You can't make a living doing something you really, truly loveThis is the grand-daddy of career myths,
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. In fact, they suspect the technology will be used to replace them.
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to wat
Making address labels for letters and parcels can be a real chore. It’s something that has stood in the way of all sorts of people, whether they are large-scale eBay sellers or simply office workers who need to post a big batch of letters.What you might not have realised, though, is that making address labels can be easy when you know how. The best way to do it is to compose your lett
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. In fact, they suspect the technology will be used to replace them.
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to wat
The butterflies started as you turned off the alarm this morning. Your appetite gone, you managed to swallow half a piece of toast and a gulp of coffee before leaving for work. The commute seemed abnormally quick as you find yourself walking in to the office. The cold sweat begins as your butterflies intensify. A co-worker notices your color and comments, “You don’t look so good. Are yo
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to wat
How many times have you as a customer felt as though you were putting a salesperson out by asking for assistance or interrupting them as they were engaged in a personal conversation with a co-worker or friend?I can recall times I've actually said to different store clerks, who were either fully engaged in telling their co-workers about the wild party they attended over the weekend or
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to watch your video), here are some questions to ask:
·What's happening in the company, department, or marketplace right now? How does the audience feel about this? ·How does the audience feel about the topic of this video? Any preconceptions-positive or negative? ·In relation to the topic, what does the audience think they need to know or do compared to what the client wants them to know or do? What's the gap? ·If appropriate: Why isn't the audience doing what the client wants them to do? What obstacles or deficits exist? Why? Can video effectively respond to those needs? How? ·Are there any sensitive business-related issues, concerns or needs dominating audience's attention? Should they be addressed in the video? ·What would motivate the audience to want to know more or to change skills or buying behaviors? ·How will the video be distributed and introduced? Must it stand alone or can you count on a supervisor or trainer to "set it up" (i.e., position the video in relation to the specific needs and c
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