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Actual for You - Publicizing Your Company
Employment Site Job Search ResourcesEmployment web sites have been the greatest advance in the field of recruiting since the creation of the resume. Since their first appearance on the Wo
Before the Show – Measurable ObjectivesBefore you reserve your space, and write the check be sure you know what you want to accomplish. Have specific objectives in mind, and measure the re
Here are five ideas to help you promote your company:
1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don’t ask to be paid for it, and promise not to promote your company. You won’t need to—your byline, words (and maybe even photograph) will do that.
2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anything—except your reputation as a knowledgeable, trustworthy professional.
3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.
4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but it’s a way to let people know you’re out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community group
I’m an avid reader and published author, so I know my books. When I came upon this one in particular, I was hooked. It had a relatively unassuming title, which I’ll get to later. Its cov
2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anything—except your reputation as a knowledgeable, trustworthy professional.
3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.
4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but it’s a way to let people know you’re out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community grou
Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is
2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anything—except your reputation as a knowledgeable, trustworthy professional.
3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.
4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but it’s a way to let people know you’re out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community grou
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some of
3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.
4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but it’s a way to let people know you’re out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community grou
When someone asks you what you do, what is your first reaction? Most of us say something like, 'I am a lawyer'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you t
5. Be a sponsor. A few hundred dollars gets your company name on Little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion.
So start revving up your publicity campaign today!
Copyright 2004 DeFiore Enterprises
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