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Actual for You - A PR Surprise for Managers
When debating with someone else who begins using normal human conversational trickery, often they will demand common courtesy if the debate gets heated. Although in reality no one should not expect any common courtesy who uses such tactics, as they move to make the other party look foolish, eat their words or backtrack on a previous comment.This is because as you disrespect the other party, they want revenge. And common courtesy simply goes out the window. Recently in debating a topic with a Poker Player who is involved in the online gambling business. He attempted to use such tactics, so I explained this to him;You see, obviously if one is a decent poker card player they do understand all this, so indeed your questioning stating: “I don’t Understand” is also not common courtesy, because yo
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No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit. Maybe an accident at your place of business. Or perhaps a labor dispute. Want it or not, a crisis will bring the media to you and thrust you into the spotlight.Often the first reaction is to say "no comment." This is the worst thing you could ever say, short of a full admission of wrongdoing. Such a comment is condemning, as it implies you have something to hide. The news media and the public will assume you are guilty.If your goal is to postpone comment until you assemble the facts, there is anothe
Truth is, your PR budget can deliver results far beyond such limited publicity placements.
For example by embracing the kind of PR plan that persuades those important outside audiences to your way of thinking, and moving them to take actions that help your department, division or subsidiary succeed.
Then by using the high-impact, fundamental premise of public relations to deliver external stakeholder behavior change the kind that leads directly to achieving your managerial objectives.
And finally by revving up the creative potential of your assigned PR team or agency and involving them in a way that positively impacts the behaviors of the very outside audiences that MOST affect your unit.
Perhaps then you will find yourself with a basketful of results such as prospects starting to do business with you; community leaders beginning to seek you out; newly arrived proposals for strategic alliances and joint ventures; customers starting to make repeat purchases; membership applications on the rise; politicians and legislators beginning to think of you as a key member of the business, non-profit or association communities; welcome bounces in show room visits; and even capital givers or specifying sources starting to look your way.
Spend a moment here and read that fundamental public relations blueprint referred to above: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
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What is an entrepreneur? Wikipedia defines an entrepreneur as: An entrepreneur is someone who organizes a system to create a product or service in order to gain profit. I define an entrepreneur as anyone who thinks outside the box and is willing to take risks.Do you have a child that never does anything the normal way? My son has never done a household chore in the normal way. I used to get frustrated and wonder why he couldn't just do it the way I taught him. My way was fast and efficient. His way took hours to devise and implement.He would come up with some contraption to tackle the task at hand. The trash cans were never carried to the end of the driveway. They were attached to a skateboard or arranged precariously on a scooter. They were pulled, pushed, and propelled, but never carried. The flo
Then by using the high-impact, fundamental premise of public relations to deliver external stakeholder behavior change the kind that leads directly to achieving your managerial objectives.
And finally by revving up the creative potential of your assigned PR team or agency and involving them in a way that positively impacts the behaviors of the very outside audiences that MOST affect your unit.
Perhaps then you will find yourself with a basketful of results such as prospects starting to do business with you; community leaders beginning to seek you out; newly arrived proposals for strategic alliances and joint ventures; customers starting to make repeat purchases; membership applications on the rise; politicians and legislators beginning to think of you as a key member of the business, non-profit or association communities; welcome bounces in show room visits; and even capital givers or specifying sources starting to look your way.
Spend a moment here and read that fundamental public relations blueprint referred to above: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
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In order to create a performance improvement we have to do something different from what we do now. If we don’t do something different how can we possibly expect to make a change?The first problem we have is finding out what the thing is that we need to change.Many management models have been tried all with varying levels of success, from Kaizen to Six Sigma, TQM and a host of others.These models are not wrong, but they all suffer from the same failing.Somewhere in each instruction book there is a phrase that says something similar to,“The key to the successful implementation of this model is ownership”Then we turn the page and begin the new chapter without ever coming across the instruction that tells us how to create “Ownership”Ownership is a word that has been used and
Perhaps then you will find yourself with a basketful of results such as prospects starting to do business with you; community leaders beginning to seek you out; newly arrived proposals for strategic alliances and joint ventures; customers starting to make repeat purchases; membership applications on the rise; politicians and legislators beginning to think of you as a key member of the business, non-profit or association communities; welcome bounces in show room visits; and even capital givers or specifying sources starting to look your way.
Spend a moment here and read that fundamental public relations blueprint referred to above: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
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What does your invoice say?Does your invoice simply list the products or services and the invoice amount? What about the application fee you waive? ...or the extra hours you don't bill your client? My invoice used to simply list the products and services billed to my client and the rate. But, since I revamped my billing system, I've added the various products and services that I normally provide my client without charge. I list the retail rate and note "no charge" next to the rate. My client might have no idea I was providing products and services others would normally charge for unless I specifically list the various items. Just to give you a few ideas... We have an application fee others would charge anywhere from $20 to $50. We choose not to pass this fee on to our clients, but instead note it as
Spend a moment here and read that fundamental public relations blueprint referred to above: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
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The 4-6 weeks after switching jobs are when you will most likely think that you made a mistake.Shortly after starting a new job, it isn’t out of the ordinary to start wondering if you made a mistake by leaving your previous employer and/or joining your new employer.You might feel that the new company is not what you thought it would be, you might feel that your new job is not as it was described or it could be something else that leads you believe that changing jobs was not as smart a decision as you thought it was when you were signing the job offer.You might forget why you were so happy to leave your old employer in the first place!I’ve seen situations where a company was so eager to hire someone – especially situations where it’s a newly created job – that they don’t actually have much work
This lets you broaden your public relations field of fire, putting its primary focus where it belongs, on your units key external stakeholder behaviors.
A caveat here: be sure that the public relations personnel assigned to your unit really believe deep down -- why its SO important to know how your most important outside audiences perceive your operations, products or services. Be certain they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.
Review with them your blueprint for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: How much do you know about our services or products and employees? How much do you know about our chief executive? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?
When you think of it, youre fortunate that your PR folks already are in the perception and behavior business so they can jump right on the perception monitoring assignment. If your budget can handle it, you can always use a professional survey firm, but they can be very expensive. Nevertheless, whether its your people or a survey firm asking the questions, your objective is to identify untruths if not outright lies, false assumptions, unfounded rumors, inaccuracies, and misconceptions .
Now you must carefully select which of the above aberrations qualifies as your corrective public relations goal f
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