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Actual for You - Managers: Are You PR-Fit?
Everyday a business owner, CEO, or manager somewhere is complaining about the lack of good employees. On the same day, in a break room, employees are complaining about the lack of good jobs. Thinking that they can alleviate the problem with finding good employees, many employers have opted for lengthy applications and endless interviewing. In the process, the employee-to-be becomes frustrated before even starting the first day of work. The employer has spent a bit of money and the orientation process hasn't begun yet. It becomes a vicious cycle th
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success a
Happy New Year! The forecasts are in agreement: Hiring is on the rise. 2005 will mark the revitalization of our economy. In fact, hiring plans may rival 1999 statistics, when the economy was at its strongest.The beginning of the year is a time for renewal and an opportunity to make positive changes. Will you keep doing what you did in 2004? Or are you ready to change the direction of your recruiting and staffing model?Journal and newspaper ads continue to deluge hiring managers with resumes by the pound. The “Big 3” internet job boards ju
Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary’s operating objectives?
Truth is, your unit’s public relations effort can never be truly fit until the primary focus of the PR people assigned to you is shifted from tactical concerns to a more comprehensive public relations action blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success as
It’s about time someone spoke the truth concerning outsourcing. The politicians sure won’t. They prefer to do finger-pointing saying it is “his fault”. It is those greedy manufacturers who want to make bigger profits by having cheap labor in Asia perform your task for less money.Did anyone ever tell you that if it wasn’t for outsourcing you might not have a job? Did anyone ever tell you that the underwear, shoes, jewelry and hundreds of other items you own would cost much more if it wasn’t for outsourcing? Probably not.Sure, many tasks a
Truth is, your unit’s public relations effort can never be truly fit until the primary focus of the PR people assigned to you is shifted from tactical concerns to a more comprehensive public relations action blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success a
When you are able to apply influence in a manner that does not feel like an attempt to persuade others,that is what I like to call “Empathy Marketing.” If you are able to share your sincerity with others, you have developed an invaluable work skill. This is a skill that everyone on your team should be utilizing on a regular basis. This is usually only possible with additional training.Drama-based training is one of the best ways you and your employees can learn the difference between true sincerity and dubious assertion. Role-playing different s
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success a
If you have ever been to a seaport it is a busy place with heavy cranes and material handling equipment everywhere. Containers lined up sometimes 6-8 high, it is a scary place for some but for a material handling equipment supply and services company it is a dream come true. The seaports only job is to move freight to and from our shores. America exports all kinds of goods and imports every thing from car parts to computers.Those containers represent World Trade, US trade deficit and the hopeful economies of many third world nations busy trying
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success a
Resume? Check. References? Check. A positive online persona? What?!If you haven't thought about the role your Web activity and e-mail personality play in your hiring potential, it's time to give it some consideration. Because in our current tech-savvy culture, employers can learn all they need to know about you before you even get an interview. Here are some tips on successfully managing your online persona, and boosting your hiring potential.Regulating Your Recreational Web Activity: 1. Don't use you
What such a foundation gives you is the ability to help persuade those important external stakeholders to your way of thinking. Which can cause them to take actions that lead to your success as a manager.
Any idea how to make that happen?
First, tell your public relations team that you’re serious about nailing down what those outside audiences with the behaviors that affect your unit the most, really think about your organization. After you list the external stakeholders, prioritize them so we’re certain we’re working on one of your key target audiences.
Next, you and your PR team must interact with members of that audience by asking a number of questions aimed at finding out how you’re perceived. Look for inaccurate beliefs, troublesome misconceptions, potentially dangerous rumors, and any other negativities that might translate into target audience behaviors that could hurt you.
Of course, you could hire a professional survey firm to interact with members of your target audience and gather the perception data you need. But that can get expen
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