Tags |
|
|
Links |
|
|
Actual for You - Are You a PR Chowderhead?
How many people do you know who think they deserve a pay rise, but are too scared to ask? You might even be one of those people! Why is it we are afraid to ask for what we believe we are worth? It’s time to stop worrying and start asking, but before you charge into your boss’s office give yourself the best chance of success with these helpful tips…then book that meeting with the boss.Do an audit. Make a huge list of all your achievements in your current role. Think about where you add value to your organisation and how you have grown the business. List both demonstrable results such as statistics, sales figure
For example, change perceptions and, thus, behavior
Hopefully, you've had a few promotional items that have been total failures, ones that you thought were totally fabulous but turned out to be complete flops.What, you're asking, I'm hoping you've had some failures in the promotional items area? What kind of person am I, anyway?I'm a person who wants you to have some experience being sold promotional items and products that never work so you won't be taken by them again, but are, instead, ready to break the mold and hit it big with your promotions.Which also happens to be chief tip number one! Break away from the promotional item pack, and be a leader
No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.
But the real public relations opportunity lies with this reality: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
What it does for you, is put the spotlight where it belongs by delivering the key external audience behaviors you need to help achieve your mission objectives. So look at tactics for what they are -- no substitute for a primary public relations effort.
For example, change perceptions and, thus, behaviors
For nearly 25 years, I thought I had it. I worked as a Yellow Page consultant for a former Bell company. Although it was commissioned sales, I was flexible in my hours and was pretty much autonomous in my self-directed days. I was paid well, had good benefits and a nice working office environment. It was a white-collar professional job where I got to visit with the owners and managers of various large and small companies. I was reimbursed for car expenses and received a fair amount of company perks from sporting events tickets to bonuses for meeting different sales objectives. We had state-of-the art technology and a decen
But the real public relations opportunity lies with this reality: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
What it does for you, is put the spotlight where it belongs by delivering the key external audience behaviors you need to help achieve your mission objectives. So look at tactics for what they are -- no substitute for a primary public relations effort.
For example, change perceptions and, thus, behavior
"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context
What it does for you, is put the spotlight where it belongs by delivering the key external audience behaviors you need to help achieve your mission objectives. So look at tactics for what they are -- no substitute for a primary public relations effort.
For example, change perceptions and, thus, behavior
If you have done any research on AIM in the past you already know that it is growing quite rapidly. Last year it grew by 500 new companies; an increase compared to the 355 new companies that joined in 2003. Along with the growing number of companies flocking to AIM are eager investors, who are willing to take advantage of investment opportunities in smaller and newer companies rather than put their money into the big ones.In particular, companies are eager to list on AIM for several reasons. In the first place, new companies see it as an opportunity to grow without all the restrictions and hindrances put in place by
What it does for you, is put the spotlight where it belongs by delivering the key external audience behaviors you need to help achieve your mission objectives. So look at tactics for what they are -- no substitute for a primary public relations effort.
For example, change perceptions and, thus, behavior
How active women are in terms of their contribution to the overall social-economic changes of a country can be determined in several ways and by the use of different indexes. Some of the most used indexes are employment of women, their position in political and social decision-making, educational level, and “conquest” of new occupations.Serbia, like the most of the Eastern European countries, which are in the process of transition, has appeared in terms of the development of entrepreneurship, especially or the women entrepreneurship. Small or micro businesses became an important actor of growth and employment
For example, change perceptions and, thus, behaviors among those important outside audiences of yours, then watch for activity like customers making repeat purchases, capital givers or specifying sources looking your way, prospects starting to do business with you, community leaders seeking you out, organizations proposing strategic alliances and joint ventures, and legislators and political leaders viewing you as a key member of the business, non-profit or association communities.
It just isn’t that hard to do it right.
Check out the PR work underway in your unit for activities like these. Has anyone listed those outside audiences with the greatest impact on your specific operation? Has that list been prioritized according to the severity of those impacts?
Do you have any real idea of how those key target audiences at the top of the list perceiv
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/34204/actual4u-Are-You-a-PR-Chowderhead.html">Are You a PR Chowderhead?</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/34204/actual4u-Are-You-a-PR-Chowderhead.html]Are You a PR Chowderhead?[/url]
Related Articles:
The Importance of Background Checks
Business Management Case Study; Failed Franchisees Using the F-Word
Back Linking Strategy - An Approach That Puts You In Control
Bookmark it:
|