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Actual for You - She Who Has the Gold...
Last week I was confused and frustrated about a few things related to one of my businesses, and a bit upset with myself and "The Universe." As a result, I went into a deep meditation to get some clarity and help.In response to my questions and requests for help, my Director/Inner CEO asked to me make a shift in the way I was looking at my business affairs (although as you'll see, the advice I got applies to personal life too). He suggested that I start looking at the ebb and flow of opportunities in my businesses like it was surfing. He then gave me a really great metaphor and some powerful insights I'd like to share with you now.What do you do when you surf? First, you've got to have the primary tool for surfing - a surfboard. Next, you've got to master the core surfing skills or you won't h
BackgroundThose amongst us, who were born at least before 1970, must have witnessed the dotcom boom of the late 1990s, as well as seen and been affected by the bust that followed soon enough. When the boom began, the media was inundated, day in and day out, with news of dream tie-ups between venture capitalists and just-out-of-college, still-wet-behind-the-ears young twenty-something boys and girls. The entire dream was woven around what the internet could do for folks like you and me. And when the boom busted, boy! How it busted! A quick review of the top ten dotcom businesses that gobbled up millions of VC dollars and took them down the drain really makes interesting, if introspective, reading.A few years down the line, and the next generation of entrepreneurs and businessmen are ready, yet again, to take t
But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:
Our PR concentrates on delivering what we really need.
Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.
Our PR persuades those key outside people to our way of thinking, then moves them to take actions that allow our department, division or subsidiary to succeed.
In other words, our PR uses its fundamental premise to deliver external stakeholder behavior change, the kind that leads directly to achieving our managerial objectives.
And that fundamental premise? Here’s what it looks like: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
If you do just what we’ve covered so far, what kind of results might come your way? How about welcome bounces in show room visits; community leaders beginning to seek you out; membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the
Why should I be interested in finding out about HSMP? What is in it for me as an employer?HSMP is a specific type of permit issued by the Home Office, which allows the individual to be employed without the need for a separate work permit.Management consultants, IT Software Houses, Healthcare professionals and Engineers often apply for HSMP on the basis that many UK employers do not apply for work permits, or if the post requires the individual to be contracted out regularly.The advantage to employing an individual on HSMP is that the onus has shifted from the responsibility of the employer, to the responsibility of the individual. These are highly skilled and experienced professionals that have demonstrated to the Home Office their employability within the UK labour market.How
In other words, our PR uses its fundamental premise to deliver external stakeholder behavior change, the kind that leads directly to achieving our managerial objectives.
And that fundamental premise? Here’s what it looks like: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
If you do just what we’ve covered so far, what kind of results might come your way? How about welcome bounces in show room visits; community leaders beginning to seek you out; membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of th
Taking up a job in biotechnology means involving oneself in the development of new products and processes for the good of mankind and quality of life. Before one seriously considers a career in biotechnology, it is imperative to have extensive knowledge in biology, chemistry, and other life sciences.Biotechnology also has a deep impact on other areas such as human health careers which involves detecting and treating hereditary diseases, cancer, heart disease, AIDS, etc; in Veterinary Medicine, Animal Science, and Livestock Production; and in Agriculture and Plant Science.A biotechnology company has a number of divisions, each performing different tasks and functions.Career in Research and Development:Like any other company, a biotechnology company also needs a qualified team of researchers to represent
And that fundamental premise? Here’s what it looks like: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
If you do just what we’ve covered so far, what kind of results might come your way? How about welcome bounces in show room visits; community leaders beginning to seek you out; membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of th
The truth is this: Whether you say "KSA" "KSA’s" or "Knowledge, Skills, and Abilities"?, You are talking about the same thing. A KSA is simply an specialized essay required with most Federal Government Resumes. Ok! no secretive almost answers here just the facts; a KSA is an essay that's it!Are the KSA's Important to the Federal hiring process? Yes they are, they are Very Important. KSA's are usually (there are some exceptions) rated on a points system, from 1 to 10. KSA’s are that extra information used to separate the best candidates out of the pool of qualified applicants.KSA's are written in the first person, following the Challenge, Conflict, Action and Result format. Usually there are a minimum of three KSA questions but there can be up to 10 or more depending o
If you do just what we’ve covered so far, what kind of results might come your way? How about welcome bounces in show room visits; community leaders beginning to seek you out; membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of th
Gift baskets are a great marketing tool for many businesses. They can help you acquire new clients, show appreciation to current clients, solidify referral and networking relationships and establish name recognition within your industry or community.For gift basket marketing to be effective, the gifts themselves need to be appealing, useful and appropriate as a business gift. Most retailers are more than willing to offer advice pertaining to business appropriateness and will help you make a wise selection. The gift baskets you deliver or send will become part of your image and reputation so make sure they are of high quality and convey the message you intend. The gift baskets also need to be delivered in a timely manner. For instance, if you close a business deal and send a “thank you” gift basket weeks after the deal
But you had best get your public relations people involved by getting them on board this kind of approach to PR. Be sure everyone buys into why it’s so important to know how your outside audiences perceive your operations, products or services. Be especially certain they accept the reality that negative perceptions almost always lead to behaviors that can damage your organization.
Reason together about how you will monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
And do remember that your PR people are already in the perception and behavior business and can be of real use for this opinion monitoring project. Of course you can always use professional survey firms, but that can be a budget buster. However, whether it’s your people or a survey firm who handles the questioning, the objective is to identify untruths, false assumptions, unfounded rumors, inaccuracies, and misconceptions .<
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