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Actual for You - Publicity - How to Write a Headline That Will Garner Free Publicity
You don’t have to be a tech geek to know that Web 2.0 has completely changed the way things work online. If you wise up to these trends, you can easily use the
"Financial Planner Chet Thompson Saved Families $600,000 On Estate
A penny doesn't go a far today as it once did. But one cent is half way to two cents. And $10 is half way to $20.The idea of the One Penny Project is tha
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate T
For the last year I have monitored the declining financial condition of SCO as they bleed away cash on both ill-advised litigation and ill-conceived products.
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate
There are many reasons to join the growing roster of non-Canadian entrepreneurs operating in Canada. According to an extensive 10-month study of multinational b
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate
Sustainability is a term used across a large number of industries. At the core, one can think of sustainability as the measurable concept of doing business wit
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate
In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members
"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"
This headline is attention-getting, but for the wrong reasons. It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same headline can easily be rewritten to sound more "newsy":
"Estate Planning Tips Saved Local Families More Than $600,000 Last Year"
This same information is now a headline that will grab a media
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