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Actual for You - Three Publicity Tips for Marketing-Minded Financial Planners
I’m proud of the fact that you have a business that helps people in need. I’m happy that you can trouble-shoot just about any engine/transmission/electrical failure that comes
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “M
If you don't really know the answer to that question, you may be destined to waste a great deal of money over the next few years. Most restaurant operators spend large amou
Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.
When a reporter calls – move quickly
A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as … how fast you call them back. If you don’t call swiftly enough, they’ll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It’s an eternity. And probably for you, it’s a missed opportunity.
As you’re following the media, ask yourself new questions
Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You’re going to become friends with them before long.
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “Mo
Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others. Growing your business will be a difficult task at best if yo
When a reporter calls – move quickly
A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as … how fast you call them back. If you don’t call swiftly enough, they’ll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It’s an eternity. And probably for you, it’s a missed opportunity.
As you’re following the media, ask yourself new questions
Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You’re going to become friends with them before long.
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “M
Recently, we have been receiving a lot of applications for the funding commissioned by MDA. There are good and bad ideas. Of course, some of them will be getting “No, I am sorry
As you’re following the media, ask yourself new questions
Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You’re going to become friends with them before long.
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “M
Behind the ScenesThough he just graduated from New York University (NYU) Tisch School of the Arts, New York, NY, this past year, cinematography buff Ryan R
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “M
How can eight lessons we learned as kids lead to grown-up success? Our list continues...Harry Truman once said he “found the best way to give advice to your childr
Don’t build your publicity campaign solely around press releases
Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “Most press releases get tossed.”) Instead, build relationships and send useful information in other forms.
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