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  • Actual for You - Financial Planning Publicity: When Talking to the Media, Don't Fake What You Don't Know

    How to Work Effectively With Recruiters
    “R-E-S-P-E-C-T / find out what it means to me” is a line made famous by Aretha Franklin, and one that recruiters have adopted as their mantra. This is probably because
    ancial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility-
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    Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--

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    nship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility-

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    I have notice with hiring a cleaning service for a restaurant there are benefits; the most obvious reason is a cleaner restaurant. Hiring a cleaning service will influ
    ationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility-

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    s a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility-
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    Wallace Malone is retiring as vice chairman from Wachovia Corporation with a sweet and juicy departure package worth at least $135 million. This amount probably will b
    ancial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

    It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they print the false information that you gave them, it gets into the hands of thousands of people.

    When the mistake is caught (and it will be) the reporter has to print an embarrassing correction or retraction. Believe me, your number will be gone from their Rolodex in an instant.

    If you are not sure of the answer to a reporter’s que

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