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  • Actual for You - Keep The Publicity Machine Rolling with Reprints

    What is the Difference Between B2C and B2B?
    First what do B2C and B2B mean as knowing this will give the most of the answers.1. B2C means Business to Customer or Consumer as in the end user, or t
    neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the
    Enroll in the School of Failure
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    More than half of America skips the Super Bowl, the nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here’s how…

    You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!

    You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.

    Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the p

    5 Business Lessons I learned from Hanging out in Hip-Hop Class
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    on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here’s how…

    You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!

    You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.

    Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the

    5 Myths of Inventory Reduction
    Inventory reduction can be one of the most powerful and value-adding activities that a company can undertake. This is because inventory reduction generates c
    You’re a media star. Wait… Job’s not done!

    You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.

    Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the

    Anatomy of a Successful Trade Show Exhibit
    A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate t
    ail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.

    Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the

    10 Billion And Counting
    Mike was your average ordinary kid going to college at the University of Texas in Austin. Or so everyone thought. Mike had big dreams and had developed a plan
    neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you—for a fee.)

    Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It’s worth the small investment.

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