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Actual for You - Managers: Super-Charge Your PR
Although knowing how to fight fires and use fire extinguishers is important, the best tool to fight fires is fire prevention. If you can take adequate steps to avoid the dangers of fire and detect the signs early then you are much less likely to be involved in a serious incident.Fire prevention ranges from knowing how to install smoke alarms to dialling emergency services and knowing emergency numbers. It also includes knowing where particular fire hazards are located and how to minimise these hazards so that fires can be prevented.Here is a guide to the best fire prevention tools and techniques to protect your home and your workplace.Smoke Alarms And Smoke DetectorsSmoke alarms (or smoke detectors) are one of the best ways to detect fires early, thereby preventing serious fir
Just look at the kind of reactions that can result: c
A few weeks ago we conducted our annual “Customer Experience Study Tour” in London England. This is where we take delegates to visit a number of leading Customer Experience companies for a behind-the-scenes look at how they approach the task of building a great Customer Experience. Companies include Pr?t-a-manger, Virgin Atlantic, Mandarin Oriental Hyde Park, Dell Computers, T-Mobile, Lexus Cars, AOL and Microsoft. As we travelled around these companies on the luxury coach, I pondered what the common traits are of companies who provide a great Customer Experience. Undoubtedly one of these traits is “attention to detail”.So let’s give you an insight to what some of these companies did. Pr?t-a-Manger told us about the absolute struggle they go through to make sure that all the ingredients in their s
Fortunately for all of us, good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can result: c
Do you encourage customer feedback with hotlines, focus groups and in-depth customer surveys?One car manufacturer was exposed for systematically hiding customer complaints over a period of thirty years. How would you feel buying an automobile from a company with a policy and culture like that?With your suppliers, what kind of customer are you? If they make a mistake, do you tell them right away and give practical suggestions for improvement?How frequently do you give feedback to your team members? Are they satisfied with once-a-year appraisals? Are you? Is that enough to keep your people motivated and improving?Many organizations have shifted from basic ‘boss-to-subordinate job reviews’ to ‘360-degree evaluation’. These exercises include constructive input from superiors and s
Fortunately for all of us, good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can result: c
I have found that the best way to get someone to respond positively to you is to LIKE them!Seriously! It is so easy!!! Plus, it works.I’ve recently started a new position as a professional headhunter. I’ve always done professional networking and marketing for individuals but now have joined a new firm. Most of what I’m doing now is COLD CALLING. UGH..the dreaded COLD CALL.What does it consist of? Hi! My name is Mary Gardner and I’m with GRN… who is the Director of Operations? From there I ask questions and gather information until I get the right person on the phone that might have a serious interest in my candidate that I’m marketing.The difference that I’ve seen in my first few days is that the first day I was TERRIFIED to call. I didn’t feel ready. I felt unprepared. I wa
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can result: c
Management or Leadership?Simply stated, management ensures that things get done, in accordance with accepted policies, based on the reality of a situation. It involves deciding the how, and the when and often the who. The who can be a cross-over factor in the initial stages. It is doing it right, creating process and systems and insuring efficiency. A manager manages both the process and records the efficiency of the individual’s performance within the process.Leadership revolves around concepts, ideas and effectiveness, enunciating what is the right avenue, establishing direction, insuring individual and team success, and necessarily implies a following. It is discerning and articulating the what, the determination of what is the right thing and often who is the right person or team.
Just look at the kind of reactions that can result: c
Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do this is because the market research companies have the experience and expertise to make sure the focus groups are accurate and unbiased. If the corporations did this themselves they may not get impartial information and could make mistakes costing them millions of dollars (not to mention their jobs!)So from here on out, when I talk about companies that c
Just look at the kind of reactions that can result: customers starting to make repeat purchases; politicians and legislators starting to view you as a key member of the business, non-profit or association communities; capital givers or specifying sources beginning to look your way; prospects starting to work with you; fresh proposals for strategic alliances and joint ventures; welcome bounces in show room visits; membership applications on the rise; and community leaders beginning to seek you out.
But it doesn’t just happen, as I’m certain you already suspect. Your public relations people really must be on board this particular approach to PR. And especially, they must buy into why it’s so important to know how your outside audiences perceive your operations, products or services. And do be sure they accept the reality that negative perceptions al
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