Actual for You - Business

Work Choices Legislation in Australia - What You Need to Understand
IntroductionThe successful introduction and passing of the work choices legislation in Australia in December 2005 embarks Australia on the most comprehensive shake up of industrial relations since federation.While naturally the ‘devil is in the detail’ what we do know is the industrial and employment environment has forever changed.Changes include• A unitary (single) system of industrial relations where previously there had been a federal system and one for each state,• An emphasis on the Australian economy away from wages and conditions,• Changes to Awards and Agreements including transitional arrangements,• A

r account personnel as pitching machines, and the regrettable fact that many still churn them out and indiscriminately blanket the media with releases that have little or no relevance, the reality is that they’re pretty much dead as a p

Look Cool - Lean Back with Bistro Tables and Chairs
If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have that right. The bistro table and chairs set is that easy-looking trio of small, inauspicious dining furniture that crowds the sidewalks, providing perching, posing, or lounging space to any city's latt? or mocha-drinking po

In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we’d authored for clients, and press releases.

For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we were hard-pressed. These days, we write fewer and fewer press releases – most being the obligatory personnel announcements sprinkled with the periodic feature release. We just don’t see them as being as important a tool for PR practitioners as they once were.

Yes, there are exceptions. For disclosure purposes, news releases on occurrences or developments that could materially impact a publicly held company are mandatory. And some businesses have real “news” to report, even if they’re not publicly held, that may lend itself to distribution via news release.

But despite the popular image of PR firms as press release factories and their account personnel as pitching machines, and the regrettable fact that many still churn them out and indiscriminately blanket the media with releases that have little or no relevance, the reality is that they’re pretty much dead as a p

Perfect Lives
We quest to shape our perfect lives. The right job, the right clothes, the right weight, the right car.Then nature intervenes. An earthquake can crush that car completely. Floods and tornadoes slash through communities turning houses upside down. How important are the right clothes then?Your close friend discovers he has a serious medical condition. A close family member struggles with divorce. How important is the right car now?What does this have to do with you anyway, and why am I writing about it here?Sometimes perspective is a good thing. Perhaps this page will inspire you to do something especially ‘nice’ for another human bei

ur embarrassment of riches. But for press releases, we were hard-pressed. These days, we write fewer and fewer press releases – most being the obligatory personnel announcements sprinkled with the periodic feature release. We just don’t see them as being as important a tool for PR practitioners as they once were.

Business Lessons From History
Harry Truman stated, "The only new thing in the world is the history that you don't know." Truman spent many years studying the history of those who preceded him. His study paid off. Truman today is regarded as one of America's greatest Presidents. The reason history is important is because we live in a cause-and-effect universe. Similar choices produce similar results at the individual (micro) level and at the national (macro) level. History is the story of choices made, and the results of those choices. LESSON ONE: Look For What Worked And What Didn't Work, And Why You can use history like a case study in

n’t see them as being as important a tool for PR practitioners as they once were.

Quality Improvement is Free
The point of a quality improvement program should not only be to improve a product or the delivery of healthcare but it should also be to save time and money by reducing or eliminating waste or errors. For example, a doctor or nurse practitioner writes a prescription. We wouldn’t deliver some of the best quality pills along with a few randomly chosen pills and we wouldn’t completely incorrectly fill the prescription. To do either could create serious consequences. Rather, we want to only deliver the best quality. But there is another side to not achieving the best quality. If we incorrectly fill the prescription, even if there is no patient harm, there is

are mandatory. And some businesses have real “news” to report, even if they’re not publicly held, that may lend itself to distribution via news release.

Seven Simple Strategies To Increase Your Visibility In The Media
Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.1. Mak

Think about it. As a society, we've gone from the era of mass production, mass merchandising, and mass marketing to one where customization is king. In this environment, press releases are to PR professionals what the 30-second television commercial is becoming to the advertising industry. As far as most reporters and editors are concerned, they are overproduced; they lack differentiation; they generally aren’t relevant; and the vast majority just aren’t coverage-worthy.

As a profession, we must be falling down on the job of providing education and counsel. Why else would prospects, clients and their bosses still insist on “expertise” in developing press releases, when the pertinent question should be: “For our business and our purposes, what are the most effective ways to get media coverage?”

Understanding the client and the thinking/strategy behind its offerings is

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Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.

Have you been aggravated by the customer service experience by the last time? Read the second half of this two-part series on getting what you want from customer service.

Software-as-a-Service (SaaS) pushes the limits of outsourcing and reduces the exorbitant costs of specialized practice management software. SaaS model is available for all aspects of chiropractic clinic management, including scheduling, billing, and SOAP note documentation, which are mission-critical for high quality health care, practice building, and regulatory compliance.

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Actual for You - The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

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