Actual for You - Business

Word Of Mouth Advertising - Steps to Create Awareness
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertis

The More Connected We Get, The More Disconnected We Become
Although we know technology provides many benefits, we tend to rely on it too much for important interpersonal communication. It's a paradox. Technology helps us get in touch--and it prevents us from being in touch. It helps us save time--and makes us w

Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.

1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.

2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.

3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may

How to Clean Marble Floors
An area that causes some cleaning contractors to scratch their heads, is the best way to clean marble floors. Asking janitorial supply houses or stores that sell marble flooring will almost always lead to different answers on the best way to clean and

e media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.

Six Ways to Succeed in Business
How many times have you encountered people in business and the image of the business or the person is so poorly presented it causes you to have a poor opinion of the services offered? It makes no difference if you are the owner or the employee; pride i

our bad idea.

Fun Ideas in Sports Fundraising
Fundraising can be a really daunting task. After all, it will not be easy to convince someone to part with their hard-earned money. You need to provide them with a very good reason or give an incentive that they cannot refuse!There are actually a

eople who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.

Branding Article: Pepsi's Missed Brand Opportunity
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But P

of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.

4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.

5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media takes their time determining their interest in a story. That's why constant follow-up is so necessary for all pitches.

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The historical cost principle stipulates that the price actually paid for assets and operating expenses must be brought into account in the accounting process. The price of an item is the amount asked or paid for it.

Avoid making these mistakes during a job interview and you will be on the job tomorrow. If you make these mistakes do not wait by the phone.

A potential lifetime customer calls on the telephone: “How do I get to your restaurant (or store, or business)?” Do you have a good answer? Or are your people shouting over customers heads asking, “Who knows how to get this guy over here from the interstate?” Giving good directions can mean literally thousands of dollars either in your pocket or lost on the highway. Here’s how to do it right.

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Actual for You - Top Five Publicity Myths

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