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Actual for You - Media Release Headlines - Ten Tips to Get Media Attention
First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is
Does bill Gates know something we do not know about Six Flags amusement parks? No probably not, but anyone as smart as he, certainly understands the future of Virtual Reality. Look at the new X-Box 360-degree system? Obviously Microsoft gets it and their research teams may have entered the Virtual Reality Realm a little late, but they cer
Unfortunately with little time remaining you hastily put together the headline and send out the release but fail to hear from any interested journalists.
Why? A poorly written headline will fail to attract the attention of a reporter, journalist or editor.
Let me give you an example.
"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"
This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.
Would you want to read more if you got this on your fax machine or email inbox?
How can you write better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is
How honest should you be when you’re interviewing? Unequivocally one hundred percent honest. But don’t confuse honesty with showing all your cards or not utilizing the power of presentation. Nor does honesty mean volunteering your dark secrets – perceived or otherwise - from the moment you walk through the door.For far too many
Let me give you an example.
"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"
This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.
Would you want to read more if you got this on your fax machine or email inbox?
How can you write better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is
Do you own a boat or know someone who does? If you do, you know how expensive it is to have it dry-docked to clean the hull. It is a major hassle, too - facilities may not be available when it is convenient and you are out of action for the whole time. But, as always, where there is a problem that needs a solution, there is an opportunity
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is
Among many things, Donald Trump is a successful businessman and an extremely wealthy individual. Donald Trump is perceived by the mass public as a true corporate King. The question is who are all these people that competed so fiercely against each other during the hour that the Apprentice show was broadcasted and why did they strive to pr
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is
Caramel creams, raspberry hearts, hazelnut truffles – the tastes of romance abound! As we approach the depths of the winter season, pink and red boxes of chocolates pack the shelves of drugstores and specialty stores throughout the country. And if you have a steady love interest, you may already know if you are giving or receiving one of
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is the most accepted and professional.
8. USE BOLD TO MAKE IT STAND OUT.
9. CENTRE IT IN THE MIDDLE OF THE PAGE.
10. ALWAYS SPELL CHECK AND DOUBLE CHECK FOR TYPOS.
Nothing harms your credibility more than a typo in the headline!
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