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Actual for You - Making Your Own News
The most valuable asset a small business and independent sales professional has is not their car, their office or the staff – it's the database of customers and prospects.Here's a tid-bit of confidential information you need to know.The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.Whether it's selling them again o
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how
Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!Many business professionals I know are so good at what they do but the problem is that everyone else doesn't know that about them. When you think about what kind of image you want to present to the public and bu
Here’s a basic rule of public relations for you, though: if you don’t have a good news story to tell, you create one. Here’s how to do it:
1. Throw a Launch Party
It doesn't matter if your business is a few months old, or just newly opened: if you haven’t thrown a launch party, it’s time to do it. Invite everyone you can think of to your party: invite the local councilors and MPs, members of your local business community, your friends, family and prospective customers - and, of course, the media.
2. Run a Competition
Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have – and promote your business at the same time.
3. Give something away for free
I know, I know – when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.
By offering freebies, you do two things:
* Generate goodwill towards your business
* Gain media exposure
The media couldn't care less if you're selling something (even at a substantial discount) – that's why they have an advertising section. Once you start giving it away though – that's when they'll sit up and take notice.
Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.
4. Get sponsored in an unusual way
As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it’s a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how
The demand for truckers is very high, and it is relatively easy for most qualified truckers to find steady work. Nonetheless, some researchers estimate that as many of 15% of drivers, even those with extensive experience, get disqualified when applying for a trucking position. Why are so many truckers getting turned away if the need for trucker is so high? It all has to do with being organized.The key to landing a trucking job
2. Run a Competition
Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have – and promote your business at the same time.
3. Give something away for free
I know, I know – when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.
By offering freebies, you do two things:
* Generate goodwill towards your business
* Gain media exposure
The media couldn't care less if you're selling something (even at a substantial discount) – that's why they have an advertising section. Once you start giving it away though – that's when they'll sit up and take notice.
Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.
4. Get sponsored in an unusual way
As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it’s a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how
Effective public relations are a process and its essential first step is research. Nowadays, research is widely accepted by public relations professionals as an integral part of the planning, program development, and evaluation process. Before a public relations program is undertaken, information must be gathered, data collected, and interpretation done. Only after the first step is performed, organizations can begin to make policy deci
By offering freebies, you do two things:
* Generate goodwill towards your business
* Gain media exposure
The media couldn't care less if you're selling something (even at a substantial discount) – that's why they have an advertising section. Once you start giving it away though – that's when they'll sit up and take notice.
Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.
4. Get sponsored in an unusual way
As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it’s a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how
In this second of a series of articles on payroll, we're going to cover one of the largest payroll processing companies, as well as one of the oldest, in our history.ADP pretty much invented payroll processing. Today there are many competitors but ADP still ranks at the top of the list. We're going to look at some of the services they offer and how they work.First of all it needs to be pointed out that ADP is an outsourc
4. Get sponsored in an unusual way
As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it’s a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how
Most companies only operate on a tactical level. This amounts to the boss going to the staff and saying “Go get more business.” It’s been said that more sales will cure almost any business problem. While this is true, the strategic business will be set up in such a way that every tactic implemented will drive sales and gain ground on achieving the over-all strategic goals. When a sale is made it’s a great moment! However as soon as the
5. Sponsor someone else
If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill – and your business name on eleven shirts for a year!
6. Piggy-back on someone else's press release
We've already discussed politicians and how media savvy they are. The same goes for many other organizations and businesses, who are just as desperate for publicity as you are. It makes sense to get to know the PR people working for these organizations. Say your business is in a health-related industry, and you find out that your local hospital is about to put out a press release about an issue affecting them. Why not contact the hospital press officer and ask if you can help? You may be surprised at how willing they are to have your voice of support quoted on their press release – and that means getting your business in the media.
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