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Actual for You - The Manager's Path to PR Quality
Outsourcing offshore to China works for Printronix, a company that for over 30 years has designed and manufactured a broad range of line matrix printers, ultra high frequency radio frequency identification (UHF-RFID) printers, thermal bar code label printers, and continuous forms laser printers. A market leader in the printing business, outsourcing allows Printronix a competitive cost advantage but also creates challenges in communication, lead times, and forecasting.The company has been outsourcing since its inception, but they hadn’t done it heavily until 10 years ago. The increase in outsourcing is a direct result of market circumstances, since their competitors also outsource. They chose China as the main destination for their supplier base because cheap labor and supplies are readily available and because many of their suppliers have moved there. New suppliers are chosen via quality supplier surveys and pre-production pilot batches. ISO certification is preferred, but not required. China has been a fast growing market with “centers for excellence” offering abundant resources and skilled workers at th
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organi
Secret information? Okay, probably not much remains truly hidden or forbidden anymore, but there are little secrets about how things work. Salesmen, politicians, and others learn and use subtle techniques to influence you. "Lucky people" use little-known tricks to get that way. Here are some examples.Controling Through WordsThere is a classic joke, "Have you stopped beating your wife?" It is difficult to answer without incriminating yourself. This technique of the implicit premise is used by politicians for more than jokes. Get everyone to argue about how to do something, for example, like win the the "war" on drugs, and nobody questions if it should even be done. Implicit premises are a powerful method of control. Get in the habit of recognizing the premises hidden in political debate.Another way to influence people is to control language. Since social security payments don't come from actual investments, unless you call the government lending itself money "investing", social security isn't a "retirement fund." Calling it that, however, makes it seem safer and more acceptable than what
In my judgement, they can believe that only if:
1) They operate a strategic PR plan that leads directly to achieving their unit’s managerial objectives.
2) They do something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit they manage.
3) They take advantage of the perception levels they’ve achieved as those key external audiences become persuaded to the manager’s way of thinking.
4) And once having persuaded many members of that key external audience to their views on the issue in question, watch that perception closely as it usually morphs into behavioral actions that allow their unit to succeed.
But few managers achieve this level without earlier exposure to the tactical approach to public relations. An approach that pretty much uses a collection of communications tactics to move a message from one point to another. And that’s fine if the manager’s only objective is to create print and broadcast exposure.
However, problems arise when it becomes obvious that counterproductive behaviors by target audiences are the direct result of negative perceptions about the organization or its services, products or personnel.
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organiz
THE MEASUREMENT OF TRAINING: Evaluation is one of the most valuable — and challenging — aspects of a training manager’s job. A well-planned and on-target evaluation process can be the tool which separates a superlative training department from a merely satisfactory one.Evaluation can help you determine whether what you are offering is successfully meeting existing corporate needs.It can help you to identify needs which have previously not been expressed, and tap a source of new training opportunities.Unfortunately, it is not enough to ask the question “Did it work?”. Not only will the answer vary according to the way the evaluation process is conducted, but success is always relative to each organization’s individual goals.As Ken Wessel, an independent training consultant in the Chicago area, puts it: “Nothing will fill the bill in all instances. Evaluation has to be tailor-made for organizational objectives.”In search of some hands on tips to help you make the evaluation process — and its outcome — smoother and more effective, we interviewed nine training managers and three con
2) They do something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit they manage.
3) They take advantage of the perception levels they’ve achieved as those key external audiences become persuaded to the manager’s way of thinking.
4) And once having persuaded many members of that key external audience to their views on the issue in question, watch that perception closely as it usually morphs into behavioral actions that allow their unit to succeed.
But few managers achieve this level without earlier exposure to the tactical approach to public relations. An approach that pretty much uses a collection of communications tactics to move a message from one point to another. And that’s fine if the manager’s only objective is to create print and broadcast exposure.
However, problems arise when it becomes obvious that counterproductive behaviors by target audiences are the direct result of negative perceptions about the organization or its services, products or personnel.
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organi
News reports this week contained good and bad news for certain people in the technology, business, economy, trade, and entertainment industries or sectors around the world.First, the technology industry is reported to be booming.A proof of the flourishing technology industry is the 3GSM World Congress held in Barcelona and participated by three biggest cellular phone technology firms in the world - Nokia, Sony Ericsson, and Motorola. These companies presented their latest products in the fair, most of them using the latest 3G technology. Motorola released ROKR. Nokia revealed plans to release Nokia 6136. Sony-Ericsson disclosed the release of the K610 phone and music player. Moreover, Sony Ericsson and Nokia will have a joint venture in developing cellular phone technology-mobile television.However, some consumers do not avail of this latest technology because they want to avail of discounts and bargains because of offered to last year's technology. But this won't be the case this year as inventories are kept lean because of the new ability of retailers and manufacturers to share sales and inv
4) And once having persuaded many members of that key external audience to their views on the issue in question, watch that perception closely as it usually morphs into behavioral actions that allow their unit to succeed.
But few managers achieve this level without earlier exposure to the tactical approach to public relations. An approach that pretty much uses a collection of communications tactics to move a message from one point to another. And that’s fine if the manager’s only objective is to create print and broadcast exposure.
However, problems arise when it becomes obvious that counterproductive behaviors by target audiences are the direct result of negative perceptions about the organization or its services, products or personnel.
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organi
Franchise business is being part of a successfully proven business that has a name or trademark that is well known and profitable. Franchise businesses are strategically tried and marketable with options to expand by offering products and services that appeal to the consumer. Having to make the decision on which franchise business to buy can be challenging. Franchise business consultants can offer assistance to evaluate current franchise opportunities with valued insight. A franchise business consultant may also be able to offer assistance to the business owner who wants to make a current business franchisable.Franchise businesses encompass many industries, offering variety of products and services. Before making a final decision in purchasing a franchise, evaluating skills and experience is a good idea in determining the right industry to indulge in. Is there a demand in the economy for these products and services? What kind of competition is out there? Is the franchise business a successful and reputable company? There are many questions to ask and answer before coming to a final decision on franchise bus
However, problems arise when it becomes obvious that counterproductive behaviors by target audiences are the direct result of negative perceptions about the organization or its services, products or personnel.
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organi
There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.But what about the ones that you are in control of?What about the legit reasons that you or your staff cause?Here are the ten top reasons why people do not buy a second time around.1. Follow up after the sale was poor perceived quality, nonexistent, or too far after the sale.2. You didn't ship the product in the time promised. Whether they needed it immediately or it sits in the in-box, when people buy something they don't like waiting. Otherwise, your credibility has been waived. Apologize and offer them an item with perceived value for free.3. Your product didn't deliver what it promised. Even if your product didn't accomplish what they believe it should have they are not going to think your second product will either.4. The buyer could not reach you when they had a "after question" sale. You could have added extra lines of communication.<
Suddenly, it is clear why steps must be taken to monitor opinion among members of your most important outside audiences to (1) determine how they perceive your organization; (2) to further evaluate those survey results in order to identify and prioritize public relations goals; (3) to create and share corrective messages with key outside audiences and, finally, (4) to carefully monitor how and when those perceptions inevitably become the key audience behaviors you know you need as the manager in charge of your unit.
This is an action plan that calls on you to do some meaningful things about the behaviors of those important outside audiences that most affect your operation; to create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives; and to do so by persuading those key outside folks to your views by helping move them to take actions that allow your department, group, division or subsidiary to succeed.
Still, you may be wondering, what’s REALLY going on here? Well, you’re preparing to do something positive about the behaviors of the very outside audiences of yours that MOST affect your operation. And that’s when PR can actually create the kind of external stakeholder behavior change that leads directly to achieving those key managerial objectives of yours.
By the way, the foundational premise for this approach to the practice of public relations is sound: people act
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