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Actual for You - Build a Better Online Press Kit
Marketing Genius: The CD Business Card
What is a CD Business card?CD business card replication is a relatively new concept.CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate much more than a standard printed business card can.With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even h
press kit to the next without having to wait for an overnight package orWhat is a CD Business card?CD business card replication is a relatively new concept.CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate much more than a standard printed business card can.With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even h
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question- "Why do you think you need a brochure?" Often there's an awkward silence before the answer comes. "Because we need one to send to customers." Do you really need a brochure?The desire to have a brochure is often automatic. But if you run a service business I suggest you consider
Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package orThe phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question- "Why do you think you need a brochure?" Often there's an awkward silence before the answer comes. "Because we need one to send to customers." Do you really need a brochure?The desire to have a brochure is often automatic. But if you run a service business I suggest you consider
Actually Make Money From Painting? Are You Joking?
Have you ever wondered how architects are able to sell an idea of a new house, office block or other building to potential buyers? Well, they use blueprints and sketches, obviously, but it is not easy for most people to visualize a two-dimensional technical drawing as the final structure. The key to convincing a buyer that the architect’s design is going to become the house or other building of their dreams requires something far more appealing. This can be done in one of two ways; a scale model, or a painting. Scale models are not very practical as they cannot be transported easily, and also need a lot of space for sufficient detail to be displayed. A painting is the
r to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package orHave you ever wondered how architects are able to sell an idea of a new house, office block or other building to potential buyers? Well, they use blueprints and sketches, obviously, but it is not easy for most people to visualize a two-dimensional technical drawing as the final structure. The key to convincing a buyer that the architect’s design is going to become the house or other building of their dreams requires something far more appealing. This can be done in one of two ways; a scale model, or a painting. Scale models are not very practical as they cannot be transported easily, and also need a lot of space for sufficient detail to be displayed. A painting is the
What Distinguishes You From Your Competitors?
In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling my wits using other recommended USP models, I developed my own -- a list of 50 questions -- that gave me the same results, but faster. [For simplicity, allow the word product to mean service as well.]First, select an equal, or as closely matched as possible, playing competitor. Even if you sell apples, be careful in choosing your comparison. A Granny Smith apple is different from a Winesap. Even though bo
rd copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package orIn marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling my wits using other recommended USP models, I developed my own -- a list of 50 questions -- that gave me the same results, but faster. [For simplicity, allow the word product to mean service as well.]First, select an equal, or as closely matched as possible, playing competitor. Even if you sell apples, be careful in choosing your comparison. A Granny Smith apple is different from a Winesap. Even though bo
Lean Information Systems
It is the information age without any doubt. This is because information is available to everyone faster and easier. But this doesn’t mean all this information is required or useful. We still have to use this information effectively and efficiently in order to create value to the system. Lean manufacturing concepts can be used in streamlining your information flow.A lean information system is essential for the success of any lean manufacturing system. Without this synchronization it is impossible to have a good lean manufacturing facility. Most of the organizations have very poor information systems. For an example many organizations use email in day to day com
a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package orIt is the information age without any doubt. This is because information is available to everyone faster and easier. But this doesn’t mean all this information is required or useful. We still have to use this information effectively and efficiently in order to create value to the system. Lean manufacturing concepts can be used in streamlining your information flow.A lean information system is essential for the success of any lean manufacturing system. Without this synchronization it is impossible to have a good lean manufacturing facility. Most of the organizations have very poor information systems. For an example many organizations use email in day to day com
Targeted Gift Giving Improves Recipient's Experience
Have you ever gotten a really horrible gift? Many of us have. This must mean that many of us have given a really bad gift in the past or are bound to do so in the future. How can you keep this from happening in the future? The complex world of marketing could teach us a thing or 2 about gift giving.By targeting the gift to each different recipient---giving them what they are passionate about---you guarantee that the gifts that you give won't wind up in the garage(unless they are cars). Everybody is passionate about something and by giving them a targeted gift, we show them that we actually care about their likes and dislikes and want them to be happy.<
press kit to the next without having to wait for an overnight package or fax.Have you ever gotten a really horrible gift? Many of us have. This must mean that many of us have given a really bad gift in the past or are bound to do so in the future. How can you keep this from happening in the future? The complex world of marketing could teach us a thing or 2 about gift giving.By targeting the gift to each different recipient---giving them what they are passionate about---you guarantee that the gifts that you give won't wind up in the garage(unless they are cars). Everybody is passionate about something and by giving them a targeted gift, we show them that we actually care about their likes and dislikes and want them to be happy.<
Many businesses and publicists are embracing this new technology in media relations and are in a mad dash to develop online press kits of their own or for their clients. Like a Web site, an online press kit should contain certain elements, should make some features more prominent
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