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  • Actual for You - Award Wins Can Help Build Brand and Sales - Here's How

    Fear Factor Packaging
    I'm getting really nervous with the daily security threats that abound in the news. People forget that packaging has an important role to play in helping keep our products safe for consumption. Remember the Tylenol packaging incident? Many packaging applications, such as the tamper evident seal and the shrink wrap band, were invented as a result of that incident. Frighteningly, a major concern should be our food supply. One bio-terrorism incident in our food supply could be a thousand times more deadly than 9/11.Packaging is starting to get some media play on this topic. I just read an article that tied packaging to the bird flu. Re
    line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your

    Bookkeeping Services Must Be Perfect To Be Successful
    Bookkeeping is a name given to the task that is undertaken to maintain records of the transactions that are done on a daily basis. Any type of business, whether it is large scale, medium scale or small scale, will not be successful if small things like bookkeeping records are not maintained properly. All these may appear to be small and trivial to some people, but business owners know that this is an important aspect of their business and must be handled carefully by experts. Bookkeeping services provided by several firms can help business to run smoothly by taking care of all their bookkeeping works.Bookkeeping is one aspect of the
    Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.

    Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.

    In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

    Here are a few more benefits to justify your investment of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”

    2. Demonstrate ethics through credible endorsements. If a prospect is evenly divided between quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.

    3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?

    Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."

    4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.

    Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your

    Inventory - Cash Or Carry
    There is an old saying in business that ‘Cash is King’. Inventory, no matter what type, ties up cash and diverts it from other uses. Therefore the aim of inventory management should be to minimize the inventory investment for a particular customer service level. The approach taken should ensure that the target level of service is met while also minimising the cash investment. In turn this will maximize the overall benefit for the company.To achieve this many companies adopt supply chain techniques for managing their inventory without realising that the effectiveness of these techniques is limited to only a certain type of inventory
    ent of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”

    2. Demonstrate ethics through credible endorsements. If a prospect is evenly divided between quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.

    3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?

    Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."

    4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.

    Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your

    What Are Asset Labels, Asset Tags, Property Labels, Identification Labels & What Are They Used For?
    This article is designed to help people understand asset marking. We will start by defining assets and divide them into two categories;1) Non-fixed Assets 2) Fixed Assets1) Non-fixed Assets would comprise any item that is not physically attached or part of a building. For example this would include assets such as furniture and equipment that you would find in office, school and home environments such as PC’s, Laptops, IT Equipment, Cameras, Telephones, Printers, Desks, Oscilloscopes, etc.2) Fixed Assets would comprise the opposite – meaning that we are talking about buildings, signs and machinery that is attached
    een quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.

    3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?

    Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."

    4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.

    Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your

    PS - Keeping your Printing Costs Low
    If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your costs to a minimum. Listening and gathering tips from the experts will be helpful to you.If you have your own printer, you can ask for some recommendations in order for you to minimize paper costs and waste. Sometimes, people keep on buying papers thinking that it is suitable for their printers but soon find out that they do not actually fit.Therefore, to make sure that you will not waste your money over papers, you need to do a l
    g, bling, (and) bling."?

    Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."

    4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.

    Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your

    How To Spark An Endless Cycle Of Growth
    The average U.S. company loses approximately fifty percent of its customers within five years of its inception. Because of the Internet businesses today have to play by new rules. Customers are more fickle than ever and they have more choices than ever before. This is why building customer loyalty is more important than ever before.Corporations today are downsizing but they aren’t turning things around. Instead, they find themselves launching another round of downsizing a year later. They cut costs, reengineer, restructure, and still keep loosing customers. Why?To answer this question we have to look at a business as a simple
    line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.

    5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.

    6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.

    If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:

    • Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and marketing claims.

    • Do the application justice. Assign the task of creating award worthy entries to someone who has the passion, storytelling ability, and time to do the job right. Last minute efforts rarely deliver a winning result.

    • Prove your points. Call out winning ways in easy-to-read bullets. Share anecdotes, customer and employee testimonials, and press coverage to prove why your company is award-worthy. Steer clear of hyperbole and “blah, blah, blah” commentary that will take up space and bore the judges.

    • Meet and address all the award criteria. Only then will you have a fighting chance to earn a place in the winner’s circle. And be sure to submit entries on deadline.

    • Presentation counts. When given the choice to make a hard copy presentation or send a fax, go with the hard copy every time. A fuzzy fax won’t catapult your story to the top of the stack when compared with other applications with better overall presentation quality.

    • Go in to win. If you can’t weigh in with a stellar effort, sit out the competition and save your time and money until you can.

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