Actual for You - Business

You Are More Than Your Resume
Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment that was “cool” and expensive in its day is now given away for pennies on the dollar at a flea market.Now enter the age of internet job search. In the past, it was sufficient to have a resume to submit to Human Resources (HR) via fax, mail or simply hand it to a friend to give to HR. Well, those days are over and you need a better method, unless you want to remain unemployed.In a competitive job market, not only must you have a solid resume, you must also find a way to differentiate yourself from the herd. iAdverto.com empowers job seekers with the tools to showcase their talents in a multimedia environment. The company is revolutionizing the way job seekers present their skills and qualifications. HR professionals can get more information about the candidate to make better decisions. Following a few easy steps, candidates create a personal web page which displays their resume, professional photo, video profile, audio profile, and samples of t

news topic. The media reports gas prices at the pump along with the commodity futures prices almost every day. You can’t pick up a paper or turn on the TV without being bombarded with news about gas.

Simple Steps to Build a Better Team - Part 2 (of 3)
In part 1 you saw the root causes of disharmony in teams. In this part, you will find some simple in-house steps that you can use to build the coherence of your team, increasing motivation and productivity, whilst making your job easier! Value the staff in your department or management group. Treat them with respect and communicate with them.Value through actionValuing your staff through action is much more effective than just telling them. One Boss I knew used to gather staff together at key times during the year, which was about the only time he saw most people. He gave a little pep-talk about how hard things would be and how we needed to pull together and generally finished telling staff how 'sincerely I value your contribution'. If you have to tell people much you value their contribution, then they tend to believe that you don't. If they can SEE that you value their contribution, they know. That’s Human nature. Do make sure that you let them know that specific jobs have been done well ... "I liked the way you handled such and such a customer" is a good way in.Be visible.A manager who stays in their office or never comes out from behind their screen will never have a strong

If your company is the publicly-traded market leader in your industry you can stop reading this because even the most mundane press release about some boring event at your company will make the major media news outlets. For the rest of you, you will have to be more creative if you want to get the media to cover your news.

Publicity is just one aspect of an overall integrated marketing campaign and something that we at EMDCO.com take very seriously, and not so seriously, because it’s part art and part science. When we put together a publicity campaign for our clients, we strive to report on populace aspects of their news stories that will have a better chance of gaining media attention.

What do I mean by populace aspects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.

The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?

We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.

You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.

Year after year, here are the five most frequently written news stories:

• What’s already hot in the media.

• The controversy story.

• The unusual or outrageous story.

• The celebrity story.

• The under-dog or David-and-Goliath story.

If you can create a story with any of these story angles you’re going to capture the attention of the media. Create a story that packs two, three, or four of these angles all at the same time and you’ve hit a media grand slam.

Creating a Story That’s Already Hot in the Media.

For the last year and a half gas prices have been a major news topic. The media reports gas prices at the pump along with the commodity futures prices almost every day. You can’t pick up a paper or turn on the TV without being bombarded with news about gas.

Dissatisfied With Your job? Stop Trying To Go It Alone!
Being dissatisfied with your job is a cycle, a very long and undesirable cycle. Here’s how it goes:-You start to lose interest in your job. Next thing you know you start to dread Monday’s and long for Fridays. Your energy, confidence, creativity and excitement feel like they are being drained from you.Then you start to think maybe there is a better job out there for you. You begin to envision what that job might be, but then you get scared or feel like it will be too much work to move on from where you are.Now you think things could be worse and the money is good, so you’ll stay. You seem to have more energy and you start finding things you can be interested in. Your confidence, creativity and excitement start to build again.A couple of months later you wonder why your energy and interest have dropped, Monday’s are terrible, and your confidence, creativity and excitement are no more.And so begins the cycle again. You remain in this cycle because as we reviewed in previous articles:-You believe the myths -You give away your power -You put your attention on what you don’t wantAnd the final reason…-You try to go it aloneWhy is it

spects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.

You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.

Year after year, here are the five most frequently written news stories:

• What’s already hot in the media.

• The controversy story.

• The unusual or outrageous story.

• The celebrity story.

• The under-dog or David-and-Goliath story.

Creating a Story That’s Already Hot in the Media.

Temporary Employment Agencies
Why is it that two people who go to register at the same agency one is more successful than the other at getting work? Let's start with the very first thing. Appearance. A lot of people these days really overlook this basic step in getting work at employment agencies. I, myself have seen people go to agencies in flip-flops which is ridiculous! When employment agencies get new accounts they want to give a good impression of their company from the start to continue to send temporary workers because if a company is not satisfied with the temporary workers that are sent to them they will just seek out another temporary agency because their are many.If you came dressed appropriately at an employment agency and they needed to send someone out to a new account you can believe that you would be considered over the person who came in with flip-flops. I myself have been given countless assignments for new accounts because of the impression that I gave when I first interviewed. My counselors always remember how I dress and have even told me that because of my appearance that they want me to be among the first to start a new account for their agency. Personally, another thing I do is when ever I go to p

s of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?

You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.

Year after year, here are the five most frequently written news stories:

• What’s already hot in the media.

• The controversy story.

• The unusual or outrageous story.

• The celebrity story.

• The under-dog or David-and-Goliath story.

Creating a Story That’s Already Hot in the Media.

What day is Brand Freedom Day
We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Thanks to the ‘prudence’ and ‘financial management’ of our current party this has gone from 24th to 31st May since 1997. Most readers of this article are likely to be higher earners and higher total tax payers - as a percentage of income - despite ICFBA services to help reduce that burden.But what are you paying because of the bondage to the brand phenomenon? Modern consumerism is brand brainwashed. Your boy wants the latest Nike trainers, your daughter just loves Next, your wife is addicted to John Lewis, you - despite all your professional objectivity, stick rigidly to Hewlett Packard. You come home - order a meal from Pizza Hut - and go off to shop at Tesco’s.I don’t deprecate these organisations. They are meeting a need and maximising their return on capital in doing so. That is good business. But that need is that of the lemmings who- buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or

he media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.

Year after year, here are the five most frequently written news stories:

• What’s already hot in the media.

• The controversy story.

• The unusual or outrageous story.

• The celebrity story.

• The under-dog or David-and-Goliath story.

Creating a Story That’s Already Hot in the Media.

Get Your Brain in Gear - Tips for Successful Fall Trade Shows
Are you on mental vacation? Yeah, it’s hot, gas prices are going through the roof, you’re beginning to sag and we are only halfway through the year. It’s time to get ready for a busy fall trade show season. Here’s a quick checklist –REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR -Look at any logistics problems you had – were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end – and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this year’s show goes smoothly.ASK FOR FEED-BACK –Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last year’s show? If so, great. If not, it’s not too late. Do a simple survey – in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the upcoming show?UPDATE YOUR KNOWLEDGE –These of the days of self-education. You have to want to know m

EMDCO.com leveraged this hot topic for a client that generated national news. We capitalized on National Bicycle Week and the high price of gas by making the company executives buy a new fleet of cost-saving vehicles (yes bicycles). The headline: “In This Time of Gas Guzzlers, Executives Splurge on New Fleet of Vehicles.” We invited both TV and print media to cover the delivery of the new fleet and we won major coverage for this Midwestern company. The company makes gears for industrial equipment. We crafted a story about health benefits for the employees, cost savings for the company, plus a beneficial impact for the environment is a twist that is much better than a press release about how they are now making gears with 451 teeth instead of the old ones with 450 or that they have been in business for 17 years!

Creating the Controversy Story

People in the entertainment business use this all the time. Stories like mega female singer wants to help two up-and-coming female pop singers get more media so she kisses them on stage – bingo press coverage. Girl-next-door actress needs to change image so she dates hot bad boy – bingo press coverage. You see the real reason something is done is always there, it’s just not the part that makes the news. What’s so newsworthy about 3 women singing on stage?

One of our clients wanted to generate attention for its business. EMDCO.com put together a publicity strategy that focused on controversy. We decided on a bold move. They work in an industry that already has a tarnished image. We carefully crafted a campaign in which they exposed the dirty little secrets within their industry. Risky? Yes. Effective? Unbelievably. They are now know as the honest guys in their industry.

Here’s one that was just reported the other day. ‘Man Gets Arrested for Stealing Internet at Caf?.’ Okay what are the elements? Caf? offers free internet. So what, many others do these days. Not much has changed in coffee products so not much to report there. But what happens when a customer comes in to the caf?, uses the internet but doesn’t buy any coffee? Arrest him! Without the arrest there isn’t a story, but now you can have debates about freedom and what’s moral, etc. Was it a publicity stunt? You better believe it! Why would the story include a picture of the guy smiling while sitting in the very caf? that arrested him?

Creating the Unusual or Outrageous Story

Creating unusual or outrageous stories isn’t as hard as you think. Yes there are times when something so unusual happens in real life that it becomes news. Like the time I wrote a press release about a kid that found several thousand dollars outside of a well-known department store. Within 5 minutes of faxing out a one page press release, calls started coming in from all the different media outlets – TV, Radio and print. There was so much coverage that the story worked its way all the way up to the Jay Leno Show and the Ellen Degeneres Show where the boy went on national TV to tell his story. It also generated major coverage for the department store.

The minute any of your employees have something unusual happen to them and you can tie it into your company you should alert the press.

Here are some other publicity stunts that I’m sure you have heard about:

“Found in NY Taxi: Jewelry Salesman Forgets $275,000 Dollars in Jewelry”

“$40 Dollar Hamburger” – secret

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