Tags |
|
|
Links |
|
|
Actual for You - How To Write Influential Press Release
Recently, I walked over to my bank for what I hoped would be a quick transaction, and felt I was in luck as one of the five tellers had only one person in her line, while the others all had two or three. So I headed for that teller. Big mistake. The customer being helped obviously had some sort of problem, and the teller moved back and forth taking care of it. And of course, I was afraid to change lines, for fear of getting in an even slower one. As I have so many times before, I wondered why this bank doesn’t have the more customer-friendly system of “next available teller” queuing. This time I decided to seek out the manager.I was not surprised to hear he was busy, and could I wait? Another waste of my time. When I did give him my suggestion, he listened, then started explaining why this system would not work in this bank. “Not enough space.” (Ridiculous, since the weaving of horizontal queuing takes little space.) “We don’t want to be like a fa
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters
If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the transaction, you need some form of follow-up.Why so important? You probably already know, but for those just joining the real estate ranks:* Proper follow-up generates repeat business by keeping you in touch with past clients.* Proper follow-up generates referrals by showing you still care after the transaction.Follow-up brings other benefits to the table, but referrals and repeat business top the list. And if you've read any studies on where real estate business comes from, you know how important these factors are -- especially referrals.Execution So, how do you strengthen your follow-up? One way is to make it more specific to the individual client. Another way is to make it
A press release is a news story that places your web site in the best light possible, earning exposure for you as an expert or your web site in a mixture of media. Because of this, it is very important that a press release be organized and well written so that it is well received.
There are three factors should be considered when you write a press release: Short, Sweet and To the Point
It may announce a new product, new web site, newly re-designed web site, software, courses, or service. The goal is better website exposure.
A press release can have one or any number of objectives:
* Growing website traffic,
* iron-clad credibility,
* sprouting of links to their website,
* floods of more opt-ins.
No matter what the objective, a press release garners publicity which means attracting attention and interest -- for your web site, products and services.
Press release writing should be a simple and straightforward method for communicating a message to your selected audience to grab and hold their attention.
The first thing to consider is the target audience for the message, your job is to communicate a message to a particular group of people. The audience size will vary based on your needs. Knowing who these people are will guide you in how the press release should be written and language that you should use.
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters
This morning as I walked the two miles around a neighborhood lake, I noticed that the leaves have begun to change and I marveled at the consistency of nature’s changing schedule. I realized that change is constant. There is always something changing in our lives.Some changes have more of a life impact than others: changing a hair style, a career path, a vehicle, a marriage. So if change is constant, what we have to examine is how we respond to change.Two years ago, after almost 18 years with Pearle Vision, I learned that I was no longer needed. I wasn’t alone in this discovery. Over 800 of us learned that we would be unemployed within a few months of the announcement.Luxottica, parent company of Lenscrafters, purchased Cole National, parent of Pearle Vision and moved all the home office functions from a suburb of Cleveland to their Cincinnati offices. In all fairness to Lux, they were gracious about the decision and made job s
It may announce a new product, new web site, newly re-designed web site, software, courses, or service. The goal is better website exposure.
A press release can have one or any number of objectives:
* Growing website traffic,
* iron-clad credibility,
* sprouting of links to their website,
* floods of more opt-ins.
No matter what the objective, a press release garners publicity which means attracting attention and interest -- for your web site, products and services.
Press release writing should be a simple and straightforward method for communicating a message to your selected audience to grab and hold their attention.
The first thing to consider is the target audience for the message, your job is to communicate a message to a particular group of people. The audience size will vary based on your needs. Knowing who these people are will guide you in how the press release should be written and language that you should use.
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters
I read an old newspaper account of three tragic deaths. Two men and a youth (Arnold Dobson, Harold Most and his son Harold, Jr.) perished in the blasting summer heat of Death Valley in California. Sheriff deputies found the bodies at seven, fourteen and seventeen miles from their abandoned car. In leaving their stranded car to seek help, the three had headed in the wrong direction going towards a ranch house they had passed thirty miles back. Just a mile in the other direction was a grove of willow trees and a spring.How often have we made the same mistake? We look back to what we know, rather than seek the unknown, the unfamiliar. We trust what we think is the correct path without looking into what could be our salvation. The future always seems a little scary, but events in the past were just as uncertain and sometimes even looking back casts doubt on our decisions.What could the future hold? What will tomorrow bring? How will business be
* floods of more opt-ins.
No matter what the objective, a press release garners publicity which means attracting attention and interest -- for your web site, products and services.
Press release writing should be a simple and straightforward method for communicating a message to your selected audience to grab and hold their attention.
The first thing to consider is the target audience for the message, your job is to communicate a message to a particular group of people. The audience size will vary based on your needs. Knowing who these people are will guide you in how the press release should be written and language that you should use.
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters
If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:* There is a lack of funds to rent or own an office in a large city. * The city is too far away from your home. * You're unable to hire employees in a new location. * Your business is well established in its current location, so relocating the business entirely wouldn't be a wise move.These obstacles, along with many others, can keep you from relocating your business. But what if you can move closer to your clients without actually relocating and also overcome each obstacle mentioned above? You can achieve this goal with a virtual office and never have to relocate your business (or yourself).How a Virtual Office WorksA virtual office is a service that enables c
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters
At every talk I give, I ask the audience to tell me the reasons why people don't change careers. The most common answer given each time is "lack of money." So many people have such an exaggerated fear about money that they will not even take the time to determine how much they will need to do work they love in the first place!Does this sound like you? Do you feel stuck where you are, trapped by your own perceptions?It's time to pull your head out of the sand and get a handle on your finances! There are five things you can do starting right now to financially prepare yourself for a new career.1. Stop worrying about the future and fix what's broken right now. If you're living beyond your means today but yet you worry that your dream career won't pay you enough, you're missing the mark. It's time to live in the present and make it great. Address any and all outstanding financial issues so that you can move ah
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters at the major wire services like The Associated Press or Reuters, and a personal follow-up call, is a good way to get more mileage on a single potential placement.
If you build custom media lists in-house, be vigilant in updating relevant contact information. Try not to hand-off such duties to an administrative assistant. It usually takes a critical eye and good knowledge of the client/news to tailor-build an effective list.
Too often, publicists focus solely on the release content rather than maintaining accurate databases. In the process, significant media targets go unreached because the news was sent to the inappropriate reporter or one who left the publication.
Press releases should be written in a direct, straightforward manner. Short and brief is good. Long, extensive, excessive is not. One to three short paragraph is probably an ideal length unless you must convey a large amount of information.
Dont overstate your case. Just convey the key, basic information to the media -- and ultimately to your audience.
Cover all the bases and provide them with essentials, but remember it is not necessary to provide every little detail. You are trying to generate attention and interest for your client. If this means follow up questions from a reporter or editor, so much the better. It will give you a chance to develop more media opportunities for your client.
1- The headline is your first opportunity to grab an editors attention. It should transmit the core news/message so that the editor immediately knows what the story is about.
It should be informative, but not ne
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/33557/actual4u-How-To-Write-Influential-Press-Release.html">How To Write Influential Press Release</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/33557/actual4u-How-To-Write-Influential-Press-Release.html]How To Write Influential Press Release[/url]
Related Articles:
Chart Your Road To Success With A Winning Business Plan
How to Market Your Products or Services Using the Internet
Bookmark it:
|