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Actual for You - Public Relations: Avoid These 5 Press Release Blunders
Customer Service, the Internet's Primary Neglected Business Concern
Customer service is everything to a business. Just look at big, successful retail chains: They let you return perfectly good merchandise just because you changed your mind. Is that insane? Yes, pretty much, but it's also good customer service, and it's a good investment, and the "secret" of success, for a lot of big companies.Let's turn to the Internet. I find that the vast majority of companies selling things on the Net can't be contacted at all. Not presale, postsale, or anywhere in between.
n.Customer service is everything to a business. Just look at big, successful retail chains: They let you return perfectly good merchandise just because you changed your mind. Is that insane? Yes, pretty much, but it's also good customer service, and it's a good investment, and the "secret" of success, for a lot of big companies.Let's turn to the Internet. I find that the vast majority of companies selling things on the Net can't be contacted at all. Not presale, postsale, or anywhere in between.
That’s because people put their advertising filters away
Using Direct Mail To Effectively Build Your Business
Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business.Contrary to what some businesses owners believe, direct mail still gets opened and read. According to the Direct Mail Information Service, 67% of direct mail is opened, and 45% is both opened and read. Email cannot begin to match those rates.The Direct Mail Information Service also offers some other important stat
A successfully placed press release can lead to an overwhelming amount of free publicity. In fact, being mentioned in an article -- or better yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication.Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business.Contrary to what some businesses owners believe, direct mail still gets opened and read. According to the Direct Mail Information Service, 67% of direct mail is opened, and 45% is both opened and read. Email cannot begin to match those rates.The Direct Mail Information Service also offers some other important stat
That’s because people put their advertising filters away
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.1. It's all about you.
nt of free publicity. In fact, being mentioned in an article -- or better yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication.Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.1. It's all about you.
That’s because people put their advertising filters away
A Franchise - The Path To Ones Financial Dreams?
Ahhh... I love fast food! No, really, I do. I know its not healthy, but a juicy burger, fries and a cola to me are a real temptation. I am clearly not the only one, because there are fast food franchises on just about every corner in America, if not the world. Even if you are a health food addict, there is a franchise for that too. You name it, furniture, clothing, drug stores, party stores, exercise equipment, shoes, underwear, Halloween costumes, and the list goes on forever.Often times the g
etter yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication.Ahhh... I love fast food! No, really, I do. I know its not healthy, but a juicy burger, fries and a cola to me are a real temptation. I am clearly not the only one, because there are fast food franchises on just about every corner in America, if not the world. Even if you are a health food addict, there is a franchise for that too. You name it, furniture, clothing, drug stores, party stores, exercise equipment, shoes, underwear, Halloween costumes, and the list goes on forever.Often times the g
That’s because people put their advertising filters away
The Perfect Embroidery
What makes a perfect embroidered product? Have you ever noticed an embroidered logo or sewn garment? Did it strike you as being a quality produced product, or one that looked like it was mass produced and sewn in a “cheap” fashion?Nearly 10 years ago I founded my Denver based embroidery company with only one thing in mind - Perfect Products. Finished products that people would notice and want to wear or display. Since then, our business has grown 1000 fold. And we have always kept to our motto of “p
vertising results than buying an expensive ad in the same publication.What makes a perfect embroidered product? Have you ever noticed an embroidered logo or sewn garment? Did it strike you as being a quality produced product, or one that looked like it was mass produced and sewn in a “cheap” fashion?Nearly 10 years ago I founded my Denver based embroidery company with only one thing in mind - Perfect Products. Finished products that people would notice and want to wear or display. Since then, our business has grown 1000 fold. And we have always kept to our motto of “p
That’s because people put their advertising filters away
IT & ERP Consulting: Industry Trends
IT/ERP/MRP consulting industry is currently under the transformation. This process is usually happening and comes in parallel with new economic recovery and change in the business paradigm. We’ll try to appeal to historical excurse and give some hints on the future trends. In our case we work with such products as Microsoft Business Solutions Great Plains, CRM, Navision, Retail Management System (RMS) and cross integrations between them and non-Microsoft products: Oracle, Lotus Notes Domino, Unix & Java
n.IT/ERP/MRP consulting industry is currently under the transformation. This process is usually happening and comes in parallel with new economic recovery and change in the business paradigm. We’ll try to appeal to historical excurse and give some hints on the future trends. In our case we work with such products as Microsoft Business Solutions Great Plains, CRM, Navision, Retail Management System (RMS) and cross integrations between them and non-Microsoft products: Oracle, Lotus Notes Domino, Unix & Java
That’s because people put their advertising filters away when they read articles. They don’t expect to be sold to, which in turn makes them more open and receptive to your message.
Whether your business is big or small, you clearly have a lot riding on every press release you write. Which is why clients often ask me
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