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Actual for You - How to Kill Yourself with Press and PR
How many of you reading this article has suffered through very dull, inefficient, and unwarranted business meetings that wasted your valuable time? And how many of you wished it was possible to transform the wasted time into time well spent? If you answered YES, please pay attention to the dozen tips I am sharing with you on how to transform time wasted into time well spent in your business meetings.1.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them
There is no shortage of pop-psych books and motivational speakers who'll tell you a thousand-and-one ways to light a fire in Sam's belly. But what do you do when the fire goes out and none of those thousand-and-one ways seem to work any more? What do we really know about motivation?Does anything work? Given the constant barrage of pep talks and posters, slogans and free advice on the t
How can you kill yourself with press and PR?
1. When a writer approaches you for a story, look them suspiciously in the eye and ask why they did not go through your PR person.
2. Angrily intimate that they are trying to sell you ad space. When reassured that this is not the case, explain to them that this has happened to you before and wasted your time.
3. Ask them what their “reach” is. If only statewide, tell them you just went national. If national, you just went international.
4. Ask them to send you the questions in advance.
5. Don’t prepare. It is not up to you to contribute an interesting perspective; it is up to them to find it.
6. Steer the discussion towards how difficult it is in your profession. Express regret that you did not make the kind of money that the others did who worked on the project. Refuse to acknowledge the other team members, because they have gotten enough.
7. Do the interview, but do not respond to repeated requests for agreed upon photographs. Print deadlines can always be extended. You are a busy professional.
8. Send photographs by e-mail that open to 1”x1”. It worked fine for you on your machine. Maybe someone in-house can fix it.
9. If asked for a professional headshot, provide a grainy full-length candid shot, complete with “fig leaf” pose. Have the flash burn interesting detail into the background.
10. After agreeing to and sitting through an interview for a story (in a publication that heavily uses photography}, wait until deadline, then have your assistant follow up by saying you do not have rights to use the pictures.
11. Suggest that the writer contact the photographer for you to see if he will make an exception to your contract and their copyright. If not, shrug.
12. Agree to a story, but never actually schedule the interview. Ask the writer/reporter if they have a deadline. Say holidays are a tough time to meet.
13. Ask for a review of the copy before it goes out. You might want to make some changes.
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the store for you.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them
The world that people live and work in is complex. The behaviours and skills required to solve a simple problem are always multi-dimensional. And yet much, or indeed most, training developed and executed in corporate training programmes are linear in nature. This mismatch between the real world and the training world makes it a certainty that organisations are wasting their training dollar.Even at the sim
4. Ask them to send you the questions in advance.
5. Don’t prepare. It is not up to you to contribute an interesting perspective; it is up to them to find it.
6. Steer the discussion towards how difficult it is in your profession. Express regret that you did not make the kind of money that the others did who worked on the project. Refuse to acknowledge the other team members, because they have gotten enough.
7. Do the interview, but do not respond to repeated requests for agreed upon photographs. Print deadlines can always be extended. You are a busy professional.
8. Send photographs by e-mail that open to 1”x1”. It worked fine for you on your machine. Maybe someone in-house can fix it.
9. If asked for a professional headshot, provide a grainy full-length candid shot, complete with “fig leaf” pose. Have the flash burn interesting detail into the background.
10. After agreeing to and sitting through an interview for a story (in a publication that heavily uses photography}, wait until deadline, then have your assistant follow up by saying you do not have rights to use the pictures.
11. Suggest that the writer contact the photographer for you to see if he will make an exception to your contract and their copyright. If not, shrug.
12. Agree to a story, but never actually schedule the interview. Ask the writer/reporter if they have a deadline. Say holidays are a tough time to meet.
13. Ask for a review of the copy before it goes out. You might want to make some changes.
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the store for you.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them
Referrals are a great way of IT marketing. In this article, you'll learn how to ask for them.The QuestionThe key IT marketing question to ask your clients is “Do you know anyone else who could benefit from our services?” Write it down on your hand. Write it down on your PDA. Look at it every morning before you talk to clients. Get very, very used to asking that question. “Do you know anyone else in
8. Send photographs by e-mail that open to 1”x1”. It worked fine for you on your machine. Maybe someone in-house can fix it.
9. If asked for a professional headshot, provide a grainy full-length candid shot, complete with “fig leaf” pose. Have the flash burn interesting detail into the background.
10. After agreeing to and sitting through an interview for a story (in a publication that heavily uses photography}, wait until deadline, then have your assistant follow up by saying you do not have rights to use the pictures.
11. Suggest that the writer contact the photographer for you to see if he will make an exception to your contract and their copyright. If not, shrug.
12. Agree to a story, but never actually schedule the interview. Ask the writer/reporter if they have a deadline. Say holidays are a tough time to meet.
13. Ask for a review of the copy before it goes out. You might want to make some changes.
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the store for you.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them
There’s been a lot written and said about how the numbers of Montecito Real Estate sales are off when you compare them to 2004. Since it’s always a good idea to stand back and get a little perspective to see where we’ve been I thought I’d go back to 2000 and look at each subsequent year to today.Okay, so looking at Montecito Real Estate for 2000 from Jan. 1 through October 31 we see 196 sales with a media
11. Suggest that the writer contact the photographer for you to see if he will make an exception to your contract and their copyright. If not, shrug.
12. Agree to a story, but never actually schedule the interview. Ask the writer/reporter if they have a deadline. Say holidays are a tough time to meet.
13. Ask for a review of the copy before it goes out. You might want to make some changes.
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the store for you.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them
You’ve hung out your shingle and are ready for business. But what if something unforeseen were to occur? Is your business truly ready for all that being in business entails? It only takes one catastrophic event to adversely impact a once thriving business. Recent world events: 9/11 destruction of the World Trade Centers and the Pentagon, the tsunami in Asia, along with other natural disasters act as a consta
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that they do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they should be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone interview at an agreed upon time, keep the reporter on hold. Let them listen to your message looping with jazzy music.
20. Offer the writer’s services free to your clients. Let the reporter know you told the clients to expect a call.
21. When the article comes out and it is gorgeous, slap it on your website and ask for another.
No names are used, but do you recognize yourself? Remember two things when dealing with the press. Business etiquette counts. Business etiquette counts.
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