Tags |
|
|
Links |
|
|
Actual for You - Old Accounts In New Agencies
A charity’s annual awareness day, awareness week or awareness month is a big event. Run well it can raise huge amounts of money and create a greater public understanding of your cause. Hundreds of campaigns take place through the year – who hasn’t heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.I edit www.countmeincalendar.info that p
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to
The packaging industry remains in a state of flux with mergers, acquisitions and buyouts every week. Yet, new products and new players appear every day. Despite it all, packaging is virtually recession proof. Simply put, a product needs a package to sell it, so where would we be without it? Here are some important packaging trends for 06 that cannot be overlooked by anyone who wants their products to sell.Demographics RuleIf you are not on top of these trends then you had bet
Public Relations agencies take pride in old and steady relationships. We do too! But a spate of recent pitches that we were invited to shock-struck my eyes open. Thrilled as we were to attend these pitches, we were gloating in the fact that Blue Lotus was making dents into decade old relationships. We were also excited to explore how help change the way PR can be used for these ‘rock-steady’ organizations. Just a few weeks ago, we’ve replaced an agency which had a 13 year old relationship, and another where we were invited for another pitch where a relationship had soured over the last 10 years!!
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to
Progressive companies are increasingly relying upon employee benefits to attract and retain top talent according to a new MetLife study. 55% of employers rank ‘employee retention' as their No. 1 benefits objective. Unfortunately, the same study showed that only 33% of workers feel strongly that their company effectively educates them on their benefits options. This reveals just one of the many problems the employers face when confronted with the daunting task of developing a benefits st
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.So how can you make su
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to
In any small to medium-size business, there comes a time when you don’t know exactly what to do or how to do it. That’s when you need an outside appraisal of your business and the way it operates. Too many businesses fail as a result of insular thinking. Sometimes, you’re so close to the trees, it takes an outsider to see the forest. Don't let your business succumb to stuck-inside-the-box thinking. Read on to find out how to recognize the need for a consultant.Hiring a consulta
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to
Dealing with customers is not easy - each one brings to the transaction their own history, experiences and current state of mind. Some may, consciously or not, be seeking to let off steam, and you may be a convenient outlet!Having acknowledged that customer service is a tough job to do well, it is hardly surprising that those in the front line sometimes assume indifference and act as though they don’t care. We have all come across the ‘jobsworth’ who explains away poor customer se
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the client. Growth, new focus areas, issues and challenges in the relationship must be discussed threadbare. New needs of the client, new business targets and communications objectives must be set formally before moving forward.
2. Don’t miss the nuts and bolts: While the agency may have aligned the strategy to the objectives of the client, it is very important that the agency does not forget about the ‘nuts & bolts’ of the implementation. Clients usually only go through the pain of a break-ups when the going with the existing agency becomes really difficult. So the first role of the new agency will be to take care of the run-of-the-mill stuff well.
3. Care for the client: Once the client-agency relationship begins to mature, knowledge & familiarity of the client may lead to some amount of contempt. This contempt is in often mutual and can leading to souring of the relationship. This basic hygiene factor, must be reinforced regularly by ensuring that the client servicing team knows the value of the client in their portfolio.
4. Internal reviews: Ensure that the client account not only goe
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/33223/actual4u-Old-Accounts-In-New-Agencies.html">Old Accounts In New Agencies</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/33223/actual4u-Old-Accounts-In-New-Agencies.html]Old Accounts In New Agencies[/url]
Related Articles:
People Tend To Do What You Inspect Rather Than What You Expect
Registration Forms: How to Make Them Irresistible with Discounts
Take a Leap! How To Take Your Business To New Heights
Bookmark it:
|