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Actual for You - Opinion Pieces - A Powerful Yet Underrated Way to Achieve PR Success
Q. We just moved to a very small town (less than ten thousand people) and I want to start an coffee shop business and also offer PC repair. How can I investigate and then promote this business?A. In a big city, you'll make decisions by numbers and neighborhoods. In a small town, you schmooze!On the surface, everyone will be friendly, optimistic and positive.Your challenge: Get below the surface and learn how business really gets done. You might consider asking a lot of questions before you disclose your own intentions. When residents say, "I wish we had a certain service,
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are
This is a tricky one, you are going back to work after being out of the employment market for a while. Maybe you have been travelling, raising a family, going back to college or running a business and now you want to be employed again, have an income and be in a working environment.Don't try to hide gaps in your CV, potential employers will always pick up on them and it makes it appear that you think the gap is a problem. It should not be.Be open and describe what you have been doing emphasising the benefits, the new experiences you have had earned whilst away from the work environment
Many people assume that reporters have written all the articles that appear in local business magazines and trade journals. In fact, many business owners write what gets published (either through their own effort or via a PR agency acting on their behalf).
Nearly every major city in the U.S. has a magazine or newspaper dedicated to local business news. For instance, American City Business Journals is the nation's largest publisher of metropolitan business newspapers with 41 print business journals throughout the country. In addition, there are thousands of smaller publications dedicated to keeping business audiences up-to-date on happenings in their community. Working with skeletal staffs, editors at these publications are generally very receptive to printing opinion pieces that offer their readers practical business information.
Trade journals for industry groups and professional associations are another target for well-written opinion pieces. If the industry exists, there is a publication for it – as titles such as Bodyshop Magazine, American Quarter Horse Journal, Feed-Lot Magazine, Successful Farming and Sanitary Maintenance indicate. The common denominator for these diverse publications is a desire for informative, educational content.
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are a
There are various factors to consider when buying a product, but the two main areas must surely be price and quality.Price is easy - the only three options you have are up, down or same. That's it. Quality is much more involved. Firstly we cannot judge or even quantify the quality of a product if we don't have a yardstick. There are two ways to do this and both have their place. Firstly, find an equivalent product sold by a rival company and compare its attributes with your own product. Better still, obtain all competing products and produce a checklist of each product's attribut
Nearly every major city in the U.S. has a magazine or newspaper dedicated to local business news. For instance, American City Business Journals is the nation's largest publisher of metropolitan business newspapers with 41 print business journals throughout the country. In addition, there are thousands of smaller publications dedicated to keeping business audiences up-to-date on happenings in their community. Working with skeletal staffs, editors at these publications are generally very receptive to printing opinion pieces that offer their readers practical business information.
Trade journals for industry groups and professional associations are another target for well-written opinion pieces. If the industry exists, there is a publication for it – as titles such as Bodyshop Magazine, American Quarter Horse Journal, Feed-Lot Magazine, Successful Farming and Sanitary Maintenance indicate. The common denominator for these diverse publications is a desire for informative, educational content.
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are
How should you keep track of meetings?Have you ever wanted to run away from a meeting? I worked for one of the top five companies in the US and they seemed to hold meetings to plan meetings. It absolutely drove me around the bend! I would try and multi-task like all the other participants and secretly hoped they would not call on me for any information. In the long run, I did not get any value out of these meetings and my work was being ignored. I had to keep track of the meetings and place action items in my calendar so I would remember what the heck it was they wanted. In simple terms, my a
Trade journals for industry groups and professional associations are another target for well-written opinion pieces. If the industry exists, there is a publication for it – as titles such as Bodyshop Magazine, American Quarter Horse Journal, Feed-Lot Magazine, Successful Farming and Sanitary Maintenance indicate. The common denominator for these diverse publications is a desire for informative, educational content.
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are
Are you wondering what LOHAS stands for? Don't feel bad if you aren't familiar with it yet. If you're living in the SF Bay Area, you understand it more than you may know. LOHAS is a convenient marketing buzzword that stands for Lifestyles of Health and Sustainability. Simply put, it refers to the $227 billion dollar consumer market of people who want more consciousness in their day-to-day lives and are spending their money accordingly. This large subculture is detailed in the book, The Cultural Creatives by Paul Ray and Sherry Ruth Anderson. If you're actively building a business in the alternative
Trade journals for industry groups and professional associations are another target for well-written opinion pieces. If the industry exists, there is a publication for it – as titles such as Bodyshop Magazine, American Quarter Horse Journal, Feed-Lot Magazine, Successful Farming and Sanitary Maintenance indicate. The common denominator for these diverse publications is a desire for informative, educational content.
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are
Virtually every organization encounters customer complaints from time to time. Sometimes it is easy to get caught up in the complaints and to lose track of how many satisfied customers say nothing at all. Even worse, sometimes it is hard to remember just how valuable a customer complaint can be to the organization. Contrary to how it may feel to be the recipient of a customer complaint, it is a wonderful opportunity if embraced with commitment and integrity. You can turn customer complaints into valuable assets.First, it is important to recognize that the majority of customers who complain ar
So, how do you develop your idea for an article? Most editors with business audiences are looking for how-to articles and analysis of industry trends. Case histories are also very popular as long as they aren’t promotional and illustrate how you or your company solved a particular problem or issue. If you are still not sure what to write about, request a copy of the publication’s editorial calendar to see if you have a topic that fits with an upcoming issue (very often, publications post their editorial calendars online).
Once you have a topic idea and you have identified a media target, familiarize yourself with the publication. You’ll want to know whether an opinion piece is 500 words – or 5,000 words. Also, find out the editor’s name and contact information. Pitches to “Dear Editor” will not go very far.
Whatever your target, an opinion piece must be:
• Well-written. Editors look for words that are crisp, clear and compelling. To gain insight into the professional journalist’s mindset, pick up a copy of The Associated Press’ Guide to News Writing as well as a copy of The Associated Press’ Stylebook. Both are practical guides to the careful use of words.
• Informative. Editors are looking to inform their audiences, not promote your business – so keep self-promotion to a minimum and address both sides of an issue. In return, most editors will offer you some space at the end of your article for biographical and contact information. Generally speaking, opinion pieces relating to items currently in the news have the greatest possibility of gettin
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