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Actual for You - Nonprofit PR Lessons From Helmuth Von Moltke the Elder
Continuing with our review of medical billing formats, we're going to cover NSF 3.01 format for the BA0 record, fields 13 - 28 which will conclude our coverage of the BA0 record, which is for provider data.BA0 field 13, pos
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign
Navigating the process of gathering business requirements and creating the business requirements can be hard enough without adding the issue of stakeholder management to the equation. Nevertheless, fulfilling the needs of the stak
Moltke's main thesis was that military strategy had to be understood as a system of options, because only the beginning of a military operation could be planned with any degree of clarity. He considered the main task of military leaders to consist in the extensive preparation of all possible outcomes. In his view it was wrong to envision one scenario for achieving victory, since this negates the fact that the opponent will have plans of his own that you cannot know in advance. His thesis is summed up by one famous statement: "No battle plan survives contact with the enemy."
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign
Outsourcing is a business process through which one can handle their excess workload without too much of a hassle. Each business has specific requirements and that is why specific work must be done in the direction of achieving th
Moltke's main thesis was that military strategy had to be understood as a system of options, because only the beginning of a military operation could be planned with any degree of clarity. He considered the main task of military leaders to consist in the extensive preparation of all possible outcomes. In his view it was wrong to envision one scenario for achieving victory, since this negates the fact that the opponent will have plans of his own that you cannot know in advance. His thesis is summed up by one famous statement: "No battle plan survives contact with the enemy."
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign
Years ago, most offices had a saying stuck somewhere on the walls. It might have been near the copier, near the coffeepot, or near the water cooler – where supposedly everyone gathered. (Funny, I never saw people gathered around
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign
1. Do: Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energy and resources. You don't wa
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign
You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.Believe it or not, a bad title o
Another brilliant thinker, boxer Mike Tyson, puts it this way: “Everyone has a plan 'till they get punched in the mouth.”
What’s that mean for nonprofit communicators? It means campaign planning is crucial. The ability to envision different outcomes is crucial. And that, despite all that planning, once the campaign starts, you need to be adaptable, to take advantage of unforeseen opportunities and to overcome unplanned obstacles.
PR planning mistakes tend to come in two forms: not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. You’ve probably worked with both types of campaigns – the seat-of-the-pants variety, and the type run by a thoughtless taskmaster who becomes slave to his or her Project Planning Grids with certain preplanned outcomes in mind. General von Moltke would have us plan differently -- a series of different possible outcomes that might occur; and a flexible array of tactics and strategies we might employ base
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