Actual for You - Business

Advertising Your Private Practice: Beware of the Problems-Part 1
One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they

How to Design Great Performance Measures
Are you guilty of using the following methods as your approach to measure selection:* brainstorming with your team in a one-hour session during your two-day planning workshop?* trawling the internet or other places to find out what others like you measure?* asking your IT guy or gal what data you have and creating measures from that?* hoping someone will tell you (maybe

If you run a mobile car washing firm we recommend trading for as many products and services as possible. You should trade for both personal and business items. You need to keep in mind that your gross sales will go down as you do this because money will not be taken in for these services you perform. You will however, notice a significant increase in your standard of living. This is because you will generally end up trading: Wholesale To Wholesale; Retail To Retail; Retail To Wholesale; Wholesale To Retail

In other words, if you trade a pair of shoes which costs the shoe store owner $15.00, which he usually sells for $45.00, for a wash and wax on his car which costs you about $11.50 (including labor, product, soap, eater, etc.) which you usually sell for $50.00, that is wholesale to wholesale. ‘$11.50 of your cost for $15.00 of his costs.’

This is the best way to trade. You basically are out your time, which you value at $11.50. The shoe store owner loses nothing because he got a $50.00 wax job for $15.00. Everyone is happy.

Trading retail to retail is by far the easiest. This is trading the $50.00 wax job for a $50.00 pair of shoes. It’s really easy to figure out and very easy to sell. Both parties walk away feeling good.

When you trade retail to wholesale, you really come out ahead. For example, if you wash the shoe store owners car three times which equals $15.00 worth of your services at retail for his wholesale cost of $15.00 for the shoes, you really win big. Your cost for three washes is $1.13 times three, which equals $3.39, your actual cost and he gives you a $45.00 pair of Nikes. Excuse me, but this is a great deal. The only problem is

Advertising 2.0
Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.I receive several print trade mags. They usually go right into the recycling bin. Not only do I not have time to read them, by the time the publication gets to me, I've already read a blog, scanned an RSS feed, or read an online case study. That also means I ignore

t increase in your standard of living. This is because you will generally end up trading: Wholesale To Wholesale; Retail To Retail; Retail To Wholesale; Wholesale To Retail

This is the best way to trade. You basically are out your time, which you value at $11.50. The shoe store owner loses nothing because he got a $50.00 wax job for $15.00. Everyone is happy.

The Easy Way to Answer Job Interview Questions
Don't you just hate job interviews? Or perhaps you don't! I know I do. Well, it's not so, much the interview itself as the fear of the unknown questions they have prepared. I bought a book once on how to answer job interview questions and although it was a useful confidence booster, it did little to improve my chances of getting job offers. A one-to-one interview is a lot less daunting than a pa

you about $11.50 (including labor, product, soap, eater, etc.) which you usually sell for $50.00, that is wholesale to wholesale. ‘$11.50 of your cost for $15.00 of his costs.’

This is the best way to trade. You basically are out your time, which you value at $11.50. The shoe store owner loses nothing because he got a $50.00 wax job for $15.00. Everyone is happy.

Believing the Plan
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My

for $15.00. Everyone is happy.

Eight Ways to Motivate Part Time Employees
In most cases, part-time employees present a special challenge when it comes to motivation. They do the "grunt" work, have little career choices, are often focused on other goals outside of your organization (college, hobbies, etc.), and are treated as outsiders by full-time employees. So what’s a manager to do? How do we turn our part-time employees into outstanding employees?The f

shoe store owners car three times which equals $15.00 worth of your services at retail for his wholesale cost of $15.00 for the shoes, you really win big. Your cost for three washes is $1.13 times three, which equals $3.39, your actual cost and he gives you a $45.00 pair of Nikes. Excuse me, but this is a great deal. The only problem is that it is too good of a deal, so give a little extra. Wash his manager’s car and a customer who buys three pairs of shoes while you are there. Tell them “Since you are such a good customer of Sam’s Shoe Store, I’m going to give you a free car wash.” This makes Sam happy, the customer happy with you and Sam, and Sam’s manager happy with you and his boss. You will probably end up with four new customers from this deal:

Sam

Sam’s Manager

Sam’s Customer

A Referral Customer from one of the three

Now you are ready to drive into the sunset sporting a new pair of Nikes, driving a mobile car wash rig.

Try not to trade wholesale to retail unless you are doing it to kill time or for a family member. If Sam was your father it might be ok to take this scenario: Your cost for a car wash is $1.13. The cost for the Nikes is $45.00. $1.13 divided by $45.00 is 39.82, almost 40. That’s a lot of car washes for a lousy pair of shoes.

Oh well. They are Nikes (the best) and Sam is your father. On second thought, we don’t recommend this after all. For instance: $ 5.00 Price Per Car Wash X 40 Number Of Car Washes = $200.00 Total You Would Have Made. You see you could have bought 4.4 pairs of shoes for that amount of money or some really nice expensive cowboy boots.

So, our basic advice is this: “It’s ok to trade

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Do you think business is risky? Here is the cold hard truth about the risk associated with business compared to gambling or investing.

This article will help you assign job titles, describe responsibilities, and create an organization chart. It will also help you understand the value of pay ranges and how they work in the hiring process.

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