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Actual for You - Work an Event, Not Just a Room
When setting up a carwash fundraiser with your nonprofit group it is important to set up a committee or executive group which will handle all the various components of the carwash. Although carwash fundraisers seem simple there is a lot to them in the organization phase.For instance there will be issues with staffing the carwash with volunteers, collecting all the supplies, choosing and getting permission to use a location and advanced advertising, signage and flyers.This is why it is important in advance to have agendas for the meetings and expect to have two or three meetings in the organization phase and one last meeting before the carwash fundraiser to make sure everything has been done. If everyone gets to a carwash fundraiser and there are not enough towels it is pretty hard to wash the cars.Likewise if not enough students or kids show up to help then the lines get too long and customers will see long lines and simply drive away and therefore you will lose money that you could have made for your nonprofit group and those are funds that you definitely need.Without proper advanced advertising no one will know you are having
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your
When election races get tight for political party control of the government you have to stop and wonder who makes out like bandits? Well consider this if you will; the average American has surrendered their mind to the television set and to the mass media hysteria with all the chaos and controversy, as well as sound and fury.Those that run for political office know this and they know that he who puts out the most ads on the television set and radio and gets the most print during the election will most likely win. But political ads cost a lot of money and that means they need big contributions.Big Political Races mean major Profits for Television Companies and Mass Media. Political season is a time for huge quarterly profits, increased shareholders equity and incredible ratings for our mass media. After all, advertising is how the mass media makes their money and if they don't make money they would not be able to deliver the news.It is estimated by media industry analysts that this political season more money will be spent on advertising than in any other single election in the history of the United States of America. Why you ask? Wel
Most organizations provide opportunities for connections to occur rather than making the connections. While organizations need to shoulder the responsibility for offering creative and multiple venues locally and nationally, members also need to take more control of their destiny. They need to learn to network strategically rather than just network. Most people like to step up to the plate when they get to the room (and sometimes strike out!) rather than doing all the preparation involved in a planned approach to this vital art.
Working an event entails knowing what to do beforehand, how to work it once you get there and what to do afterwards. We’ll examine each more carefully after we look at what networking is.
What is networking?
Networking is an active, dynamic process that links people into mutually beneficial relationships. It is planting seeds. A sale is harvesting. The more fertile the ground in which you plant your seeds, the more likely you are to reap a good crop.
What to do Before the Event
An element that is key to all your relationship building is to make a plan! Word-of-mouth is the most successful marketing tool, which means networking needs to be part of your written marketing plan. Once you have an overall plan, it can be a first step in choosing any events to attend. Answer questions like:
What is the focus of your business or career?
1. What do you do?
2. What would you like to do?
3. Are you satisfied with your job?
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your “
There are many reasons why good employees quit and go to another company, perhaps even your competitor. Most of the reasons start with management and most are preventable. Good people don’t leave good companies, they leave poor managers. Here are seven reasons. Are they prevalent in your organization? Management demands that one person do the jobs of two or more people, resulting in longer days and weekend work. This turns into a morale killer not only for the person but for the team.Management doesn't allow the rank and file to make decisions about their work. Therefore, employees see their job as only a job rather than developing enthusiasm and pride of ownership.Management constantly reorganizes, shuffles people around and changes direction constantly. Therefore, employees don’t know what’s going on, what the priorities are and what they should be doing.Management doesn't take the time to clarify their decisions. For example, it rejects work after it was completed, damaging the morale and esteem of those who prepared it.Management alienates staff by promoting someone who lac
Working an event entails knowing what to do beforehand, how to work it once you get there and what to do afterwards. We’ll examine each more carefully after we look at what networking is.
What is networking?
Networking is an active, dynamic process that links people into mutually beneficial relationships. It is planting seeds. A sale is harvesting. The more fertile the ground in which you plant your seeds, the more likely you are to reap a good crop.
What to do Before the Event
An element that is key to all your relationship building is to make a plan! Word-of-mouth is the most successful marketing tool, which means networking needs to be part of your written marketing plan. Once you have an overall plan, it can be a first step in choosing any events to attend. Answer questions like:
What is the focus of your business or career?
1. What do you do?
2. What would you like to do?
3. Are you satisfied with your job?
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your
Have you heard the ancient proverb, "He who fails to plan, plans to fail"? Well, that sentiment has never been truer than when contemplating a start-up or acquiring an existing business. According to the Small Business Administration’s Office of Advocacy, approximately 600,000 businesses close or file for bankruptcy every year. The facts speak from themselves85% of all businesses that neglect to plan their business will fail.Interestingly enough, of those that take the time to write a business plan, 85% will succeed.Additionally, 40% of businesses with a strategic plan will double their business within 2 years of writing their plan.And with that plan, greater than 70% will exceed their expectations within 5 years. With such overwhelming numbers, why would anyone start a business without having a business plan? More often than not, people recklessly fail to see the necessity. And in the end, many entrepreneurs strike out on a venture so convinced of its merits that they fail to thoroughly evaluate the business' potential. As a result, they are ill prepared to navigate the opportunities, costs, diff
What is networking?
Networking is an active, dynamic process that links people into mutually beneficial relationships. It is planting seeds. A sale is harvesting. The more fertile the ground in which you plant your seeds, the more likely you are to reap a good crop.
What to do Before the Event
An element that is key to all your relationship building is to make a plan! Word-of-mouth is the most successful marketing tool, which means networking needs to be part of your written marketing plan. Once you have an overall plan, it can be a first step in choosing any events to attend. Answer questions like:
What is the focus of your business or career?
1. What do you do?
2. What would you like to do?
3. Are you satisfied with your job?
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your
Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with franchise:Get The Support of Your Family:The success of your franchise is also the acceptance of your immediate family in supporting your effort. It is this simple. Take for instance, if you buy a franchise which is part of a book-store chain and your family does not even visit it once. Will you have the determination to see it through? If you need to take a short vacation, will your family member help to run the franchise in your place?Know Your Strengths & Expertise:A franchise should not just be a means for you to start your first business. It is preferable that you have a recognized skill or interest in the franchise before parting with the franchise initial capital. Maybe take a personality test to determine if you have the tenacity to follow through with the franchise.Unique Proposition Of The Franchise:The franchise should be protected by a patent or intellectual property law. This will create a significant
What is the focus of your business or career?
1. What do you do?
2. What would you like to do?
3. Are you satisfied with your job?
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your
Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fee.Everyone, including the attendees would be better off if people would attend events as planned. Here are some reminders about how you might minimize the number of "no shows" to your event.Get their money (if your event has a fee)With online registration and real time credit card processing, this is easy. Once you have full payment, people will be more likely to show up and if they don't you still have their money.This is where you need a good refund and cancellation policy clearly stated on the registration form. Your policy will need to reflect the type of event that you are working on, but in general you don't want to make the policy too lenient as people may not take the registration seriously, nor do you want it to be too strict as people may be discouraged from register
4. Do you want to move laterally, get promoted,
change jobs? Stay where you are geographically?
Who is your target market?
1. Describe them specifically.
2. When, why, where, how do they buy?
3. Where can you meet them?
4. What organizations/clubs do they join?
5. What conferences do they attend?
6. Whom do you know who knows them?
Prepare yourself.
Your “practice sessions” help make sure you are ready for the real thing: the room.
1. Become a Student of Impression Management.
Know what impression you want to create and how to create it. People decide 10 things about you within 10 seconds of seeing you. It is based on your image, a combination of your appearance and behavior. Every color you wear sends a message. Decide what you want it to be. Authority, responsibility and knowledge? Then, wear navy blue. Successful? Then wear darker gray. Dependable, practical, stable – brown. Intuitive, regal, spiritual – purple. Powerful, dignified, sophisticated – black. While black is the most slimming color, it also can be too powerful for some situations.
Is the event business casual or formal business? Whatever the answer, remember that a suit jacket with long sleeves, slightly padded shoulders and a collar make you look one-third more powerful.
Body language is another key element that speaks before you say anything. Your posture can bespeak confidence or the lack thereof. Learn the meaning of the seven standard handshakes, and how to react to them. Eye contact needs to be steady without being too piercing or too weak. A good rule of thumb is to maintain it at least 80 percent of the time. You can look down or away in thought; however, you need to return to the subject relatively quickly before you appear to be uninterested.
2. Prepare a Powerful, Benefit-laden Verbal Business Card.
You want your all-important introductory words to intrigue people while at the same time inform them about what you do. They must be laden with benefits. People are most interested in how what you do
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