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  • Actual for You - Exhibitions & Trade Shows - 4 Things You Need to Know!

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    Exhibitions and trade shows are a costly marketing tool. Not only is the actual stand space and design/construction expensive but there are also the myriad of hidden costs one often doesn’t budget for; the lost production time of staff manning the stand, the subsistence costs and the handouts that are all part and parcel of stand participation.

    What can one do to maximise return on investment? There are a number of critical issues that should be considered:

    Choose your stand location carefully:

    People are habitual creatures. They will walk in a set pattern, which is known to show organisers. Discuss your needs, who else will be there (competitors / complimentary service providers etc) and what the traffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance / exits, specific power sources etc. Avoid a dead end as people won’t go dow

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    doesn’t budget for; the lost production time of staff manning the stand, the subsistence costs and the handouts that are all part and parcel of stand participation.

    What can one do to maximise return on investment? There are a number of critical issues that should be considered:

    Choose your stand location carefully:

    People are habitual creatures. They will walk in a set pattern, which is known to show organisers. Discuss your needs, who else will be there (competitors / complimentary service providers etc) and what the traffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance / exits, specific power sources etc. Avoid a dead end as people won’t go do

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    ne do to maximise return on investment? There are a number of critical issues that should be considered:

    Choose your stand location carefully:

    People are habitual creatures. They will walk in a set pattern, which is known to show organisers. Discuss your needs, who else will be there (competitors / complimentary service providers etc) and what the traffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance / exits, specific power sources etc. Avoid a dead end as people won’t go do

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    res. They will walk in a set pattern, which is known to show organisers. Discuss your needs, who else will be there (competitors / complimentary service providers etc) and what the traffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance / exits, specific power sources etc. Avoid a dead end as people won’t go do
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    raffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance / exits, specific power sources etc. Avoid a dead end as people won’t go down them and you’ll be overlooked. And, be mindful of structural features eg columns, level changes etc, which will detract from your stand’s initial impact.

    Develop a sense of showmanship:

    A good stand will always convey its message quickly and with a freshness that’s appeals to the target market. Try something unusual (but relevant for your industry) to achieve impact and ensure you have relevant communication tools eg brochures and business cards to hand out. All tools utilised should convey a consistent message and be of a similar standard to indicate consistency – this encourages peace of mind in the visitor and they can leave your stand with a clear message well understood. Remember to determine up-fr

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