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Actual for You - Savvy Networking: Getting Our Needs Met
As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers - people who can walk into their operation and make their problems go away. This is understandable. Business, of course, is all about problems. In fact, whether your business is in growth mode or decline, you will always have problems. And it's management's job to either come up with the answers, or hire people who will. This article is about the latter.
’t want to just hire someone from the phone book. She and the accountant struck up a conversation and began a business relationship. Another suggested that she might also consider large corporate meetings as a source of catering clients and that perhaps her hus
In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That’s because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch it.Naturally, this tempts some copywriters to start selling on the envelope, stressing features and benefits, even describing the offer. Which is a mistake, most of the time.As Herschell Gordon Lewis so well observed, “The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened.”This m
I once hosted a small gathering where a group of six women met and networked. Although the group was small and no one knew each other, it was amazing how many needs were fulfilled. Here is an actual sampling of what happened.
One woman was an accountant. She was looking for more clients and she was looking to house-sit for someone because she had sold her house and her new house wasn’t ready yet. Another woman there had a friend who was looking for a house sitter while she was gone for a couple of months to care for her daughter. The two exchanged information and an arrangement was made.
One woman had started a catering business and was looking for weddings and large parties to cater. She was also looking for an accountant but had been putting it off because she didn’t want to just hire someone from the phone book. She and the accountant struck up a conversation and began a business relationship. Another suggested that she might also consider large corporate meetings as a source of catering clients and that perhaps her hus
I have been in mastermind groups for a couple of years. I find them extremely helpful and now an essential part of doing business. I' have read a lot of articles and books about how to have a successful mastermind group. My groups have gotten better over time because the ideas I read about. An idea of mine that my second mastermind group has started using is a mastermind blog.We use our private mastermind blog to keep accountable in between meetings. This has been extremely beneficial. We can post what action items we worked on that day, or a resource that we found helpful.For me, this has really spurr
One woman was an accountant. She was looking for more clients and she was looking to house-sit for someone because she had sold her house and her new house wasn’t ready yet. Another woman there had a friend who was looking for a house sitter while she was gone for a couple of months to care for her daughter. The two exchanged information and an arrangement was made.
One woman had started a catering business and was looking for weddings and large parties to cater. She was also looking for an accountant but had been putting it off because she didn’t want to just hire someone from the phone book. She and the accountant struck up a conversation and began a business relationship. Another suggested that she might also consider large corporate meetings as a source of catering clients and that perhaps her hus
As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it's brand name customer loyalty to sell these products. They of course have been heavy into the Car Wash Industry with National Networks of Distributors in Canada and The US and Europe for tire cleaners and protectants, now they are offering a concrete cleaner for home pressure washer do-it-yourselfers.http://armorallhomecare.com/products/concretecleanerpw.htmlMan
One woman had started a catering business and was looking for weddings and large parties to cater. She was also looking for an accountant but had been putting it off because she didn’t want to just hire someone from the phone book. She and the accountant struck up a conversation and began a business relationship. Another suggested that she might also consider large corporate meetings as a source of catering clients and that perhaps her hus
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as often as possible.her daughter. The two exchanged information and an arrangement was made.
One woman had started a catering business and was looking for weddings and large parties to cater. She was also looking for an accountant but had been putting it off because she didn’t want to just hire someone from the phone book. She and the accountant struck up a conversation and began a business relationship. Another suggested that she might also consider large corporate meetings as a source of catering clients and that perhaps her hus
Custom printed t-shirts have been a fashion staple since the late sixties and early seventies when you could walk into a mall and order yourself a t-shirt printed with your choice of words or t-shirt transfer. Even before that, many companies found that promotional t-shirts could turn them into small-town heroes – when they were worn on the backs of a winning (or losing) youth football team. These days, the promotional t-shirt has come full circle to become a fashion brand statement. It’s become one of the hottest promotional items that a company can give away, and hundreds of promotional t-shirts are given away every wee
One was looking for a job as an administrative assistant and another’s husband was interviewing for an administrative assistant in the same area.
One woman seemed a bit hesitant to ask but saw that everyone was getting what they needed. She shared that she had been experiencing a great deal of pain in her arm for months and had seen several doctors but they couldn’t find the problem. I told her that I could show her a simple technique to remove the pain and would be glad to show her at the end of the evening. I did and her pain was completely gone when she left.
Months later we met again and I learned that the pain had never returned.
So many needs were being fulfilled that everyone started thinking of other people’s needs.
One said her dentist was looking for a dental hygienist but couldn’t find one in his remote ar
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