ther way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use oThe List. All of us have them, whether it’s the Chamber directory or the membership list of the association we belong to. What can we do with these lists that will give us a return on our investment of time and money?

You’d think with all the work I do in helping my clients to network and gain effective referrals that the answer to this question would have been a “no-brainer.” I’m going to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each month I would tear off the back page and save it. My plan was to, “do something” with this resource. For the longest time, the best idea I could develop was to send some promotional material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Realizing that personal introductions work so much better than a cold call, I finally became aware of how to use the lists to my advantage. Instead of me trying to initiate conversation with these prospects, I asked my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

With the enlightenment or the clearing of the fog, I also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use of

s too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each month I would tear off the back page and save it. My plan was to, “do something” with this resource. For the longest time, the best idea I could develop was to send some promotional material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Realizing that personal introductions work so much better than a cold call, I finally became aware of how to use the lists to my advantage. Instead of me trying to initiate conversation with these prospects, I asked my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

With the enlightenment or the clearing of the fog, I also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use o

to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Realizing that personal introductions work so much better than a cold call, I finally became aware of how to use the lists to my advantage. Instead of me trying to initiate conversation with these prospects, I asked my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

With the enlightenment or the clearing of the fog, I also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use o

d my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

With the enlightenment or the clearing of the fog, I also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use o

ther way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to make profitable use of the list. I can report that in the first week’s attempt, already a member knows and is willing to introduce me to the company I requested.

Blindly sending a marketing piece to a list of prospects will take my time and money. For me it doesn’t deliver the level of return that I need. Personal introductions and promotion are the only way I want to do business. The chamber list of new members is now a tool I can use to make that happen for me.