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Actual for You - Postcard Direct Mail Marketing Tips And Ideas
After years of running various small businesses I have finally come to conclude that people are bad for your profits! What made me arrive at this conclusion? Well obviously it’s a very broad statement & people are not always bad for profits. Of course they are not, as many businesses make all their money by selling to the end consumer. But I believe there are better ways for people looking t
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of co
The U.S. federal Sarbanes-Oxley Act was created to protect investors by improving the accuracy and reliability of corporate disclosures. The act covers issues such as establishing a public company accounting oversight board, auditor independence, corporate responsibility and enhanced financial disclosure. The act came after a series of financial scandals, including those affecting Enron and Wo
Grab their attention on Side A
Side A is the side with the picture on it. One beauty of a direct mail postcard is that your prospective customer does not have to open it. There in the morning mail is your sales message, seen by all. So make sure you put something on Side A that arrests the attention of your prospect. Here are some ideas:
1. a wacky photograph
2. a photo of your product in an unusual setting
3. an outrageous (but true) claim
4. your unique selling promise stated in a clever or intriguing way
5. your prospect’s problem (the one that your product or service solves), stated or presented in a compelling way
The only goal of Side A is to arrest attention and stimulate interest. OK, so that’s two goals. You must motivate your prospect to turn your postcard over to read the other side. So make sure Side A is arresting and interesting but does not tell your whole story.
Sell them on Side B
Side B is the one with the address and postage stamp. Here you create desire and motive your reader to take action. You do not have much real estate upon which to give your sales pitch, so stick to your strongest benefit. Describe in clear, compelling language what your reader gets by buying your product or service. You don’t have enough room here to say enough to make a sale, so just sell the next step.
Ask for the next step, not the order
The next step these days is often for the prospect to visit your website. That’s a great use for a direct mail marketing postcard: driving potential buyers to a special page on your website (called a landing page) where you give the entire dog and pony show and give prospects a convenient way to part with their money, if I may put it that way.
The next step may also be for the reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of the card to motivate a potential buyer to lift the receiver or start heading in your direction. Which brings us to your offer.
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of cou
You've been quite some time at the Internet, marketing your products, or other's products and running multiple Google adwords campaigns. Although your market is a competitive market, your sales letter is amazing, your ads are targeted, your landing pages are specific and well designed, you offer free ebooks to tempt your potential customers, but still you cannot convert your visitors into cust
1. a wacky photograph
2. a photo of your product in an unusual setting
3. an outrageous (but true) claim
4. your unique selling promise stated in a clever or intriguing way
5. your prospect’s problem (the one that your product or service solves), stated or presented in a compelling way
The only goal of Side A is to arrest attention and stimulate interest. OK, so that’s two goals. You must motivate your prospect to turn your postcard over to read the other side. So make sure Side A is arresting and interesting but does not tell your whole story.
Sell them on Side B
Side B is the one with the address and postage stamp. Here you create desire and motive your reader to take action. You do not have much real estate upon which to give your sales pitch, so stick to your strongest benefit. Describe in clear, compelling language what your reader gets by buying your product or service. You don’t have enough room here to say enough to make a sale, so just sell the next step.
Ask for the next step, not the order
The next step these days is often for the prospect to visit your website. That’s a great use for a direct mail marketing postcard: driving potential buyers to a special page on your website (called a landing page) where you give the entire dog and pony show and give prospects a convenient way to part with their money, if I may put it that way.
The next step may also be for the reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of the card to motivate a potential buyer to lift the receiver or start heading in your direction. Which brings us to your offer.
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of co
With the recent improvements in medical science, and the startlingly sharp rise in the elderly population of most developed countries, it comes as no surprise that the demand for skilled health professionals has soared dramatically. Most notable among these are the increasing demands for both nurses and nursing assistants.Nursing assistants, in particular, are much sought after due to
Sell them on Side B
Side B is the one with the address and postage stamp. Here you create desire and motive your reader to take action. You do not have much real estate upon which to give your sales pitch, so stick to your strongest benefit. Describe in clear, compelling language what your reader gets by buying your product or service. You don’t have enough room here to say enough to make a sale, so just sell the next step.
Ask for the next step, not the order
The next step these days is often for the prospect to visit your website. That’s a great use for a direct mail marketing postcard: driving potential buyers to a special page on your website (called a landing page) where you give the entire dog and pony show and give prospects a convenient way to part with their money, if I may put it that way.
The next step may also be for the reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of the card to motivate a potential buyer to lift the receiver or start heading in your direction. Which brings us to your offer.
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of co
The lazy days of summer don’t have to slow you and your business down when you take these steps to prepare in advance. This time-tested Summer Preparation Checklist will ensure your sales and sponsoring keep rising along with those summer temperatures.1. Plan now for your kid’s summer schedule so you don’t find yourself in the middle of June without any options. Schools and city recreat
The next step may also be for the reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of the card to motivate a potential buyer to lift the receiver or start heading in your direction. Which brings us to your offer.
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of co
The home decorating industry in America generates a solid $270 billion dollar market annually. People are choosing to spend more time at home, and more money on making that home what they want it to be. Home d?cor items are also becoming increasingly popular as gift items for family, friends, and office exchanges. If you look around you'll see a multitude of products to enhance and embellish
Make your offer irresistible
All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take the next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of course!). That’s their offer. Their offer must overcome inertia. And so must yours. Make sure your postcard features a strong offer. For more information on crafting effective offers, read the many articles I’ve written on the topic, found at my website.
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