ADVANTAGES OF DIMENSIONAL MAIL

• Gets noticed amidst all the other mail your prospect receives
• Almost guar
  What Are Electronic Checks?
  What are Electronic Checks?Electronic checks or echecks include the following applications: • WEB (Internet based) • ARC (mailed payment check conversion) • POP (check conversion-POS) • RCK (NSF check recovery) • TEL (telephone) • PPD (consumer pre auth recurring one-time debit) These applications are called eChecks because the merchant or biller uses a check a
  The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won’t reach the desk of your potential client.

  That’s why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as “lumpy mail.”

  Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

  TIPS FOR PRODUCING DIMENSIONAL MAILERS
  

  • Use a standard size of box if possible to save on printing costs (talk to a printer)
  • Put something in the box that is valuable, or fun, or both
  • Make sure what’s in the box ties in with what you are selling
  • Make your sales message inside the box easy to find and easy to understand
  • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

  ADVANTAGES OF DIMENSIONAL MAIL
  

  • Gets noticed amidst all the other mail your prospect receives
  • Almost guar
    Trade Show Exhibit Rentals
    Renting a trade show exhibit gives you an opportunity to have a new look at each show. Renting also costs only a fraction of the cost of purchasing a new trade show display. Today, a whole range of trade-show rental exhibits is available to fit every budget and requirement. Along with the displays and exhibits, a lot of the rental companies also rent out the accessories that you might need.There are many reasons
    .

    That’s why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as “lumpy mail.”

    Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

    TIPS FOR PRODUCING DIMENSIONAL MAILERS
    

    • Use a standard size of box if possible to save on printing costs (talk to a printer)
    • Put something in the box that is valuable, or fun, or both
    • Make sure what’s in the box ties in with what you are selling
    • Make your sales message inside the box easy to find and easy to understand
    • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

    ADVANTAGES OF DIMENSIONAL MAIL
    

    • Gets noticed amidst all the other mail your prospect receives
    • Almost guar
      Small Business IT Consulting: What Micro Small Business Look For
      What is a "micro-small business" looking for in a small business IT consulting professional? You need to know desktop PC hardware. You need to be good on notebook PC’s, have a good comfort level with PDA’s and various kinds of printers, and be familiar with modems, dial-up, cable, DSL and power protection.The Importance of a Strong Software BackgroundFrom a software standpoint, you want to be successful
      py mail.”

      Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

      TIPS FOR PRODUCING DIMENSIONAL MAILERS
      

      • Use a standard size of box if possible to save on printing costs (talk to a printer)
      • Put something in the box that is valuable, or fun, or both
      • Make sure what’s in the box ties in with what you are selling
      • Make your sales message inside the box easy to find and easy to understand
      • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

      ADVANTAGES OF DIMENSIONAL MAIL
      

      • Gets noticed amidst all the other mail your prospect receives
      • Almost guar
        Allan Kempert Discovers That Truly All You Gotta Do Is Ask
        A year or so ago, I met Allan Kempert. Allan was the Quality Assurance Supervisor for a metal stamping company in Ontario, and just completed Norman Bodek’s book, The Idea Generator, Quick and Easy Kaizen. As Allan explains, he couldn’t put the book down because it was such a simple approach and he knew that it was going to empower the employees at his place of employment. In fact, Allan had tears in his eyes a few t
        going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

        TIPS FOR PRODUCING DIMENSIONAL MAILERS
        

        • Use a standard size of box if possible to save on printing costs (talk to a printer)
        • Put something in the box that is valuable, or fun, or both
        • Make sure what’s in the box ties in with what you are selling
        • Make your sales message inside the box easy to find and easy to understand
        • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

        ADVANTAGES OF DIMENSIONAL MAIL
        

        • Gets noticed amidst all the other mail your prospect receives
        • Almost guar
          Information To Include On Your Business Card
          The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name — Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.Title — Including a title on your card w
          ake your sales message inside the box easy to find and easy to understand
        • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

        ADVANTAGES OF DIMENSIONAL MAIL
        

        • Gets noticed amidst all the other mail your prospect receives
        • Almost guaranteed to get opened
        • Likely to get opened first
        • Great at stimulating buzz at a company
        • Likely to make it past the executive gatekeeper

        DISADVANTAGES OF DIMENSIONAL MAIL
        

        • More costly to design, print and mail than other direct mail formats
        • Might be mistaken at the target company fora bomb or a prank
        • Expensive to produce if you need a custom-made box
        • Box can get damaged along with your brand reputation if delivered by mail
        • May be perceived as a bribe for a sales appointment if the item in the box is particularly valuable

        EXAMPLE OF A SUCCESSFUL DIMENSIONAL MAILER
        Continental Resources generated a 30% response rate by mailing a remote-control dinosaur to technology executives (without the remote control). Prospects got the remote control and batteries when they booked an appointment with a Continental sales rep. To see the mailer, click here.