Actual for You - Business

Your Employer Pays You for What?
The debate seems to go on and on. Your employer pays you for what? How do you explain your salary? Let's examine some often touted rationales employees use to explain their pay.Your employer pays you for what you know. Sure they do buddy. You may have heard this one before. This rationale is popular among employees with a pile of c

ng (second edition), you can expect to pay anywhere from $1.25 to $1.50 to raise $1 with an acquisition mailing. That doesn’t sound like a wise use of your resources, does it?

But with acquisition fundr

Should A Manager Fire An Employee That Makes A Mistake?
As a manager, would you fire an employee that made a mistake? It probably depends on the degree of the mistake. You probably wouldn't fire an employee that forgot to attend a staff meeting. But you probably would fire an employee that stole from the company.I became interested in this topic after reading an article from USA Today i

Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.

Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall away every year through no fault of yours.

But to be successful at acquiring new donors, you need to ignore one set of numbers and fix your eyes on another. The numbers to “ignore” are the costs of getting your first donation. According to James Greenfield, in his excellent book, Fund Raising (second edition), you can expect to pay anywhere from $1.25 to $1.50 to raise $1 with an acquisition mailing. That doesn’t sound like a wise use of your resources, does it?

But with acquisition fundra

How Naive College Student Graduates Insult Your Potential Vendors
We have a problem with today's college students, when they graduate from college and go to work for large or medium sized companies; they think they know it all. They run off at the mouth with lots of big buzz-words and prove that they do not know what on Earth they are talking about. Then they insult the other party or vendor with some s

ers designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall away every year through no fault of yours.

But with acquisition fundr

Work At Home Moms - Their Numbers Grow
The numbers of work at home moms have increased dramatically over the last several years. There are several reasons for this phenomenon, not the least of which is the ability to use current technology not previously available.The internet, along with a wide variety of tools, now allow moms working from home greater freedom to pursu

eed to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall away every year through no fault of yours.

But with acquisition fundr

Banner Stand Manufacturers
Banner stands are the best way to show case products and attract attention of potential customers. It is a recent phenomenon that has become quite a rage. Now every shop, restaurant, trade show and exhibition is teeming with these attractive, eye-catching decorations called banner stands. Manufacturing banner stands is also a sunrise indu

onors, you need to ignore one set of numbers and fix your eyes on another. The numbers to “ignore” are the costs of getting your first donation. According to James Greenfield, in his excellent book, Fund Raising (second edition), you can expect to pay anywhere from $1.25 to $1.50 to raise $1 with an acquisition mailing. That doesn’t sound like a wise use of your resources, does it?

But with acquisition fundr

Marketing Crash Course: How Response Rates Impact Campaign Costs and Profits
When it comes to advertising and marketing your products and services, common sense dictates that the higher the response rate, the better. But just knowing that is not enough. It’s important to understand exactly how each additional response can affect your marketing costs and profits. The better your understanding of the potential value

ng (second edition), you can expect to pay anywhere from $1.25 to $1.50 to raise $1 with an acquisition mailing. That doesn’t sound like a wise use of your resources, does it?

But with acquisition fundraising letters, you need to have your eyes fixed on the lifetime value of your donor, not the short-term value of their first gift. You need to remind yourself (along with your board members, key volunteers and inexperienced colleagues) that your goal with acquisition mailings is to acquire friends, not funds.

Let me illustrate.

Let’s say you mail a fundraising letter to a list of 10,000 strangers. These are people who have not supported your organization before but might. Assume that your costs for writing, design, production and postage come to $0.60 a piece. Your mailing costs are thus $6,000. Let’s say you receive a 1 percent response rate. That’s 100 gifts. Further assume that the average gift is $30 Your income is $30 x 100 donors, namely, $3,000.

Your costs are: $6,000
Your income is: $3,000
Your

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Tips for you, the efficient office employee who finished all your job responsibilities early. You don't want to get handed a new stack of work by the boss, now, do you?

Personalized business cards are a great way to add a personal touch to your marketing efforts. If you are looking to make a great first impression, you make way to look into buying personalized business cards for your next meeting or trade show.

For most people, the only thing more painful than being interviewed is actually conducting the interview.

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