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Actual for You - How To Make SURE Your Prospects Stay Glued To Your Sales Copy!
If you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's professional and polite to try to call on people at times that are appropriate for them. You're doing them a courtesy, even if they don't realize it. Doing so makes you stand out from the crowd of everyone else who ignores this. (And there are plenty who do ignore this.)For
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE hav
There is a large ground swell building in the general public. If you wish to be successful with your Internet business, then you had better ensure that you practice integrity in all your business dealings.Everywhere I turn, people are discussing how they or someone they know has been ripped off by another Internet scam. Thousands of Internet customers have been burned by Internet businesses that put financial success ahead of business integrity.My mentor, Mike Litman, #1 International best-s
Keeping your prospects glued to your sales copy isn't easy, but remember what I said yesterday:
The sole purpose of your first paragraph is to get you to read your second paragraph. And being the smart marketer you are, you therefore "automatically" know, the purpose of your second paragraph is...
Correct!
The purpose of the second paragraph is to get you to read the third paragraph.
Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even excep
Correct!
The purpose of the second paragraph is to get you to read the third paragraph.
Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE hav
The real estate business can be a lucrative job option. However, the job of a real estate agent may not be a full-time career option for a large number of people. Real estate agents earn a cut whenever they successfully close a deal. They do not necessarily have to follow regular office hours, as business opportunities arise when clients approach them. Real estate agents may work as individual entities or collaborate with brokers or real estate firms. In some instances they are hired as salaried employees
Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.
So today we'll look at the second paragraph of our mock display ad.
Again, you can check out that original ad (and even print out a copy of it) right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE hav
Powerful questions force us to think deeply on the topic about which we chose to ask the questions. Powerful questions are ambiguous and evoke accountability.Here are seven questions we should all ask to unravel what is required to deliver superior customer service.What customers do we need to make our business successful?This question demands two answers.The first is what is our business? In reaching this understanding it is beneficial to remember the
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE hav
Have you heard about the Tireds? The Thirty-something Independent Radical Educated Drop-out. Tired is a new acronym recently unveiled as a successor to the high-earning Yuppies of the 80s and 90s. Well here is a story of a tired.Anthony Page (Working Nomad .com) was in 1995 sentenced to life in the corporate world of information technology. After 7 years of labour he was let out on parole for good behaviour and then started to discover our wonderfully diverse planet through independent budget trave
Good things about this: BLuntly, any goodness this paragraph delivers is completely submarined by the one completely stupid and amateurish move this writer made.
And here it is:
As soon as you started saying "WE have developed", your immediately started raising your prospects "bullshit" detector.
See, right away, your telling them...
THIS IS A SALES PITCH!
Which completely nullifies anything going on that's actually good here.
When you write your sales copy, although there are exceptions to the rule (like when you're telling a story about yourself, for example), you want to write this glowing review about your product, as if it was coming from an unbiased and neutral third party -- someone with NO vested interest.
Also, I'm not sure "providing exceptional service" is something that's a primary benefit to realtors who may be interested in this product.
It may be a benefit, but it's probably not something you'd highlight in your display ad.
Here's something I might say instead:
"You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system, your sellers end up being the one's HOPING to fi
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