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Actual for You - Test Your B2B Direct Mail Offers To Boost Response Rates
Remove Your Risk When Marketing
Avoiding Risk When You Steal ShareWhat do you know? What don’t’ you know? What is knowable?Until you fully understand the REAL issues facing your brand, you cannot solve your marketing problem. Your ultimate success is therefore much more dependent upon the questions you ask then the answers
. And as Axel Andersson says, “If
you want to dramatically increase your results,
dramatically improve your offer.”
Avoiding Risk When You Steal ShareWhat do you know? What don’t’ you know? What is knowable?Until you fully understand the REAL issues facing your brand, you cannot solve your marketing problem. Your ultimate success is therefore much more dependent upon the questions you ask then the answers
How
What's Your First Marketing Piece?
When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.Why?To produce a
The secret to success in business-to-business direct
mail lead generation is testing. I have hunches. You
have hunches. But testing settles the debate. When
you test your package against my package and we
measure the results, we know for certain which
package performed better.
When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.Why?To produce a
Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, “If you want to dramatically increase your results, dramatically improve your offer.”
How d
Ten Relationship Traits And Skills For Good Leadership
An important aspect of good leadership is the ability to work and relate with others. When creating and building your unique leadership style consistently developing relational skills is a priority. There are ten qualities that characterize successful leadership in the area of relating and communicating with other people.1.
settles the debate. When
you test your package against my package and we
measure the results, we know for certain which
package performed better.
An important aspect of good leadership is the ability to work and relate with others. When creating and building your unique leadership style consistently developing relational skills is a priority. There are ten qualities that characterize successful leadership in the area of relating and communicating with other people.1.
Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, “If you want to dramatically increase your results, dramatically improve your offer.”
How
Are You in Compliance? California's New Sexual Harassment Law AB1825
I was speaking recently at a business network meeting when a business owner asked whether she needed to be concerned with California's new Sexual Harassment law, AB1825. This business owner runs her company with 18 full-time, 20 part-time employees, 8 temp workers, and 5 sales subcontractors who are located in several states.erformed better.
Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, “If you want to dramatically increase your results, dramatically improve your offer.”
How
How
How do you “dramatically improve your offer?” By creating an offer that is different from the one you are using now, and testing both at the same time. Basically, you mail two packages, one with Offer A and one with Offer B. You test nothing else. Then you measure which offer outpulls the other. Here is how you do it.
Test a hard offer against a soft offer
A hard offer asks for an appointment. A soft offer invites prospects to request more information (such as a white paper).
Test a produc
I was speaking recently at a business network meeting when a business owner asked whether she needed to be concerned with California's new Sexual Harassment law, AB1825. This business owner runs her company with 18 full-time, 20 part-time employees, 8 temp workers, and 5 sales subcontractors who are located in several states.
Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, “If you want to dramatically increase your results, dramatically improve your offer.”
How
Eliminate 20th Century Problems by Becoming a 21st Century Enterprise
We all have experience with unsolvable performance problems that plague the 20th century enterprise.- Periodic reorganization and upheavals, because the business is not organized- Faulty investment analysis because benefits cannot be itemized- Unbeneficial capital development, because unknown benefits are not m
e
first thing you should test is your offer. Your offer,
after all, is the second most important ingredient of
direct mail success. And as Axel Andersson says, “If
you want to dramatically increase your results,
dramatically improve your offer.”
We all have experience with unsolvable performance problems that plague the 20th century enterprise.- Periodic reorganization and upheavals, because the business is not organized- Faulty investment analysis because benefits cannot be itemized- Unbeneficial capital development, because unknown benefits are not m
How
BJ's Wholesale Club: An Industry Success Story
In the 1980s a phenomenon began to take hold in the retail industry: wholesale [or warehouse] clubs. These 'big box' retailers are dotting the American landscape and offer something beyond what the typical Wal-Mart, Target, or Kmart have: large packaged items at nicely discounted prices. Currently, Costco's, Sam's Club, and BJs dom
. And as Axel Andersson says, “If
you want to dramatically increase your results,
dramatically improve your offer.”
In the 1980s a phenomenon began to take hold in the retail industry: wholesale [or warehouse] clubs. These 'big box' retailers are dotting the American landscape and offer something beyond what the typical Wal-Mart, Target, or Kmart have: large packaged items at nicely discounted prices. Currently, Costco's, Sam's Club, and BJs dom
How do you “dramatically improve your offer?” By creating an offer that is different from the one you are using now, and testing both at the same time. Basically, you mail two packages, one with Offer A and one with Offer B. You test nothing else. Then you measure which offer outpulls the other. Here is how you do it.
Test a hard offer against a soft offer
A hard offer asks for an appointment. A soft offer invites prospects to request more information (such as a white paper).
Test a produc
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