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Actual for You - Modern-Day Postcard Marketing
The Bank for International Settlements definition of a payment system states; “A payment system consists of a set of instruments, banking procedures and, typically, interbank funds transfer systems that ensure the circulation of money” (From “A glossary of terms used in payments and settlement systems”, Committee on Payment & Settlement Systems. BIS, Basel. March 2003).Despite this we often associate the word “system” with onl
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies
I once had a sales manager whose idea of giving us leads was to throw a phone book at us and say, "Start calling!"He didn't care whether the people we were calling had any interest in what we were selling. He just wanted us on the phone pitching the product.Thankfully this type of cold calling is becoming a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential inter
1. Know What You Want
Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies
It can be really difficult to get people to stop at you booth at an exhibition, especially if you don’t have fun give-away items. This is where exhibition gifts come in. There are literally hundreds of different exhibition gifts that you can consider purchasing for your company to use, but in the end, none of these gifts matter much if you don’t get the chance to talk to the exhibition-goers about your company’s product or service. I
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies
In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. How then do you minimize the impact of this costly problem within your organization? Below are key strategies to help
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies
Due to the internet, it is very easy for a creative and innovative person to do research on potential business opportunities. Not only are their a variety of websites that offer past market research, there are many that forecast the future of different markets as well as upcoming trends. Looking at trends provides great opportunities because they look at the future. Being one of the first to be involved with a new trend can pay off.<
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies
Why do 90 percent of all home based businesses fail? The answer is simple, most home based businesses fail because the people who run the businesses lack persistence. Yes it is true most people are quitters and take the easy way out. This is nothing new, which is why about 10 percent of home based businesses take in about 90 percent of the revenue. If you are struggling with your home based business be sure to stick with it. There is
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.
Copyright 2006 Bob Leduc
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