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  Advertising 101 - How to Create Better Ads
  INTRODUCTION"Advertising is a science, not an art"Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertise means: “to describe or praise publicly, usually to promote for sale.”Advertising is a special form of communication intended to persuade consumers to respond in a pos
  Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
  
  

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    Differences in Carwash Types in the US Market
    There appears to be quite a discrepancy of data about the number of carwashes in the United States. Then there are different types of carwashes; Fixed and mobile. Amongst the fixed site carwashes there are coin-op self serve washes, Flex Service Robotic, Conveyor Conventional, Gas Station Rollover and the Touchless automatic.You can pick up a carwash survey from any
    so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
    
    

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      3 Elements That Make Your Ad Successful
      When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.We enjoy new purchases. Sure, we can convince ourselves th
      and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
      
      

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        The Key To Making Money With Your Talent
        So, how do you take your talent and turn it to gold? First, you need to do what a person with a good business talent would do. Research. Instead of just wanting to do things that you want to do, use your creativity to make things that people want buy. This is the most important thing that you can do to be successful at making money with your artistic ability.excerpted from The Lead Generation Handbook by Bob Bly.
        
        

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          Discount Shipping Supplies
          Shipping supplies are normally ordered in bulk. As a result, the manufacturers are often willing to give price discounts for those products that are purchased in bulk. Bulk-ordered shipping supplies include boxes, bags, tags, labels, and bubble wraps. Although there are several advantages to ordering shipping supplies in bulk, it is necessary to remember that safety is of
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          FONTS

          • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and subheads in Helvetica bold.
          • Type the body of the letter in black. Use an accent color for subheads if you wish.
          • To add emphasis to your headline, make it bold, a larger point size than the letter, and center i

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