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    Actual for You - Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

    Define Your Business With a Great Logo
    When viewers associate a name, slogan or a design with a product/ service, it marks the formation of a brand. The degree of brand recognition being induced by such name/ mark henceforth determines the popularity of a brand. However, the transformation of a name/ mark to a brand takes time. Brand recognition is a process that is not built overnight. It is created with continued use of such products or services along with a
    the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page

    American Idol Syndrome
    I like Simon, one of three judges on American Idol. I find his feedback refreshingly honest. And while his words startle me with their ego wounding potential, the traditional feel-good, let-you-down-easy, sugar-coated feedback is not much of a gift. It’s hard to tell someone they’re not good enough and their dreams are not going to happen, at least in this venue. But not telling them is no gift either. Some contestants ri
    Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

    Q1. Am I at the correct place?
    What you sell in your direct mail piece needs to match what you sell on the landing page. Visually, this means that if you feature a photo of an iPod on your buckslip you should feature that same photo on your landing page. If your offline offer is for an interest rate of prime plus 1.8%, then your landing page needs to match that.

    Q2. Where is the one thing I’m looking for?
    Landing pages have in many cases replaced business reply cards as the response device in direct mail. Which means your landing page is not so much a webpage as a response device. And Maxim Number One of direct mail response devices and order forms is to make them simple to understand and easy to complete.

    So if you have invited your direct mail reader to download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.

    If you’re offering a free white paper, show a picture of it and instructions on how to get it.

    If you’re offering a discount that visitors receive by entering a discount code found on the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page

    Have You Ever Had That Strange Inner Feeling?... Your Inner Voice Talking To You!
    Have you ever had that strange inner feeling you were supposed to be doing something, but just didn't know what it was?That's what happened to me last Sunday. All day I felt like something was nagging me. But... couldn't discover what it was. Have you ever had that kind of feeling?I did some work on my ezine, checked email several times, worked on a software problem and defragged my PC. And... still
    is means that if you feature a photo of an iPod on your buckslip you should feature that same photo on your landing page. If your offline offer is for an interest rate of prime plus 1.8%, then your landing page needs to match that.

    Q2. Where is the one thing I’m looking for?
    Landing pages have in many cases replaced business reply cards as the response device in direct mail. Which means your landing page is not so much a webpage as a response device. And Maxim Number One of direct mail response devices and order forms is to make them simple to understand and easy to complete.

    So if you have invited your direct mail reader to download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.

    If you’re offering a free white paper, show a picture of it and instructions on how to get it.

    If you’re offering a discount that visitors receive by entering a discount code found on the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page

    How Can a Voice Over Artist Help You?
    Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could benefit from professional voice talent, it is in your best i
    placed business reply cards as the response device in direct mail. Which means your landing page is not so much a webpage as a response device. And Maxim Number One of direct mail response devices and order forms is to make them simple to understand and easy to complete.

    So if you have invited your direct mail reader to download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.

    If you’re offering a free white paper, show a picture of it and instructions on how to get it.

    If you’re offering a discount that visitors receive by entering a discount code found on the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page

    Increase Your Business By Using Endorsements
    One of the most effective but seldom used ways to increase your bottom line is with the use of endorsements. By having a respected person or organization, endorse your product or service, you can add tremendous force and credibility to your sales message.Here is a three step process to get you started in getting endorsements:1. Write down the names of individuals, organizations, or groups that command respec
    download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.

    If you’re offering a free white paper, show a picture of it and instructions on how to get it.

    If you’re offering a discount that visitors receive by entering a discount code found on the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page

    And The Difference is... Attitude
    I returned a rental car at an airport yesterday. As the person who was going to check me in approached, he smiled (which shocked me) and said, “Hello Mr. Galler,” which shocked me further as I don’t have a clue how he knew my name – obviously there was some way of identifying my car, and therefore me, at a distance. “How was your trip; was everything OK with your car?” he inquired in a friendly, personal tone. “Everyth
    the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.

    Q3. Can I trust these people?
    Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your direct mail piece wins their trust but your landing page loses it, you lose the sale. And the customer. Which means you must avoid the things that create suspicion, and employ the tactics that increase trust online.

    For example, would you trust someone who has this headline on his landing page?

    "The Amazing Money-Making Secret of a 28-year-old Convicted Felon Who Earns More Money Per Year Than The CEOs of FedEx... eBay... Amazon.com... Time Warner... Apple Computer... McDonalds... Microsoft... Nike... Yahoo... Ford Motor Company... General Motors... and Goodyear COMBINED!”

    I’m not making this up. Google the phrase and see for yourself.

    Avoid landing page mistakes that arouse suspicion:

    1. No office address
    2. No phone number
    3. Testimonials by people who only have initials
    4. Extravagant claims

    Use landing page elements that create trust:

    1. Better Business Bureau logo and link to the online profile of the BBB member
    2. eTrust logo
    3. Name, address, phone number and email address of principals in the company
    4. Toll-free customer service phone number
    5. Endorsements from trusted third parties, such as The Wall Street Journal or Lloyds of London.

    Remember that your landing page is part-two of your direct mail sales

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