Tags |
|
|
Links |
|
|
Actual for You - IT Marketing: Postcard Case Study
There are various ways to approach your business. You can take a purely pragmatic approach or you can apply practical spirituality and good business sense to growing your business. Let's explore the latter as it relates to defining a niche to focus and direct your business efforts. Below
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to
1. No vision. Successful businesses have a clear vision or picture of their business purpose and mission. Your vision serves as a roadmap to help you see where you are today in relationship to where you want to be tomorrow. Your business plan serves as the mechanism that will help you
IT Marketing: The Case
“I've sent out over 300 postcards offering general computer troubleshooting services, automated online data backup and wireless home networks. From a marketing standpoint, I purchased lists of area businesses broken down by revenue, credit rating, years in business and number of PCs. The wireless home networks went to homeowners that were over $500,000 in purchase price and the automated online data backup were to people that had a recent new business license. The general services list went out to accountants, lawyers, and small clinics
“The results so far have been very disappointing, as I have not received a single phone call or response. Are these the wrong lists? Are postcards the wrong media? Do you have any suggestions in this area that may enhance response?”
IT Marketing: Don't Expect Too Much
You sent out over 300 postcards. 300 really isn't a lot-you need to do enough to be statistically valid, but you don't want to go nuts and spend your whole IT marketing budget in one place before you know whether it works or not. Don't think, however, that you're going to spend $180 at 60 cents a unit sending out 300 postcards and for your $180 investment you are going to hit a goldmine. You should not go retreating into the woods and pout for a year if you got no return on it.
IT Marketing: What your Postcards Need to Include
So, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon?
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to o
Many think because they are not scientists, PhDs or engineers that they cannot join a think tank. This maybe true for some elitist think tanks, but not for all think tanks. Take a small business entrepreneur for instance; they know how to get things done and therefore lend them selves wel
“The results so far have been very disappointing, as I have not received a single phone call or response. Are these the wrong lists? Are postcards the wrong media? Do you have any suggestions in this area that may enhance response?”
IT Marketing: Don't Expect Too Much
You sent out over 300 postcards. 300 really isn't a lot-you need to do enough to be statistically valid, but you don't want to go nuts and spend your whole IT marketing budget in one place before you know whether it works or not. Don't think, however, that you're going to spend $180 at 60 cents a unit sending out 300 postcards and for your $180 investment you are going to hit a goldmine. You should not go retreating into the woods and pout for a year if you got no return on it.
IT Marketing: What your Postcards Need to Include
So, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon?
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to
Many people who buy a franchise think they are buying a business of their own. In many regards it does resemble your own business. But in reality you are leasing or renting a business. Many who are Independent Dealers are also generally buying a job more than buying a business. Recently a
IT Marketing: Don't Expect Too Much
You sent out over 300 postcards. 300 really isn't a lot-you need to do enough to be statistically valid, but you don't want to go nuts and spend your whole IT marketing budget in one place before you know whether it works or not. Don't think, however, that you're going to spend $180 at 60 cents a unit sending out 300 postcards and for your $180 investment you are going to hit a goldmine. You should not go retreating into the woods and pout for a year if you got no return on it.
IT Marketing: What your Postcards Need to Include
So, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon?
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to
The road to Physician Assistant certificateSome may think of Physician Assistant’s profession as just another job, while others have never heard of this career. Physician Assistant or PA is relatively new profession. It was established in the late 1960’s after the Vietnam War. Duri
IT Marketing: What your Postcards Need to Include
So, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon?
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to
Having been involved in business and politics and watched government attack us business folk and thus having been on all sides of this equation, it is readily apparent to me that the humans are just doing what humans do anyway. Humans are inherently problematic, often very deceptive and n
Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to open it.
Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/30869/actual4u-IT-Marketing-Postcard-Case-Study.html">IT Marketing: Postcard Case Study</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/30869/actual4u-IT-Marketing-Postcard-Case-Study.html]IT Marketing: Postcard Case Study[/url]
Related Articles:
The 5 Keys To Inducting New Employees
Customer Service Strategies for Car Washes
Entrepreneurialism - Pothole Avoidance
Bookmark it:
|