Actual for You - Business

The Tinkering Entrepreneur
tin•ker n. To manipulate unskillfully or experimentallyAs an entrepreneur, you probably like to tinker. You probably like to ask a bunch of questions to the point that you get annoying. You might like to experiment with different machines by taking them apart. Or you may even like to take peoples’ sentences apart while they are speaking to you and analyze every single word for their

at was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fa

Marketing Research Effectiveness
Marketing research can be used to meet nearly all the marketing information needs of the small businessperson. Every area from developing a business plan to designing an effective advertising program can benefit from the use of carefully planned and executed research. How Is Marketing Research Used? Let's take the example of developing a b

Undecided if database marketing is right for your small business? Unlike many of the marketing recommendations we make, database marketing really isn’t a good fit for every small business. But…we can suggest a book that can help you decide. That book is by Arthur Hughes--Strategic Database Marketing. We recommend you pick up the Second Edition.

A few years ago Customer Relationship Management or CRM was all the buzz in marketing--and with good reason. Managing customer relations can lead to increased profits for a business. Unfortunately, much of what was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fan

Physician Jobs Overseas
The overall number of physicians now seeking overseas opportunities has been on the rise, and there are many countries that always have an increasing demand for medical personnel. The reasons for physicians looking for jobs in foreign countries could be many, but primarily they are the ones looking for the opportunity to practice medicine in a culture outside of their own so that they can gain a

lly isn’t a good fit for every small business. But…we can suggest a book that can help you decide. That book is by Arthur Hughes--Strategic Database Marketing. We recommend you pick up the Second Edition.

Find Your Niche in the Business World
Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?"As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you'

Database Marketing. We recommend you pick up the Second Edition.

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of an

he buzz in marketing--and with good reason. Managing customer relations can lead to increased profits for a business. Unfortunately, much of what was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fa

Are Your Policies Driving Your Customers Crazy?
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep re

at was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fans of Arthur Hughes because he explains the principles behind database marketing in a way a small business owner can understand.

We read the first edition of Strategic Database Marketing back in the mid-90s, and this second edition at the start of the Millennium. The 2nd edition is far more readable for a non-marketing person; plus the updated edition includes advice on integrating the internet into your database marketing.

This book is not a quick and easy read. But, if your small business has a customer base that you can conceivably reach by database

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In the United States price collusion and predatory pricing are illegal. Yet if you look out to industry associations you often see groups of businesses beginning together and discussing pricing, sales strategies and method of operations. One could say this is price-fixing.

Serious about your project? Need some investment help? Why not find a consultant who can guide you to new areas of investors? Think “Far East.”

Q: One of my former employees has launched an online business very similar to mine and is contacting my clients and trying to steal their business from me. Do I have any legal recourse against him? -- Brad J.

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