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Actual for You - The Power of a Postcard
I received a powerful testimonial from a client. I often receive nice letters after my presentations, but this note stood out as exceptionally genuine, specific and sincere. I read it twice, and that got me thinking.I write ‘Thank you’ notes every week to colleagues, suppliers and friends. Perhaps you do, too. But how many of my notes
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase
There are some necessary procedures that should be in place to ensure that your office is working like clockwork.Did you know that you can gain a lot more hours in your day if you have an organized office. Organized and efficient = more productive = increased profit.Let’s take it one at a time and look at all of the differ
Quite simply…..because it works.
Postcards are a staple of direct marketing because they’re economical, flexible and highly effective. They are indisputably the most inexpensive targeted marketing strategy available. Whatever your mission – to advertise, invite, brand, remind, promote or sell – postcard marketing will get the job done simply and affordably.
Why are they so valuable? Here are 6 primary reasons:
1. Cost-effective
For as little as a few hundred dollars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reach for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get your reader’s attention. And they don’t face spam filters like your e-mails do.
4. Versatile
With numerous options available to you regarding size and layout, you can design a card for virtually any purpose. Invitations, marketing messages, special sales, announcements, upcoming events, even mini-newsletters – all can effectively be accomplished with postcards.
5. Easily work with other marketing weapons
Postcards are a tremendous tool in tandem with other marketing activities. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly designed postcards usually are the most remembered component when multiple marketing weapons are used.
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase y
If you were like me – total ignorance on fire - when I started my business from home, then this story might sound familiar. I did what the leaders did to pave the way, and they were getting the results that I wanted so I did what they did. I placed $1,000’s on newspaper classifieds. Spent three grand PLUS on a fancy lead capture splash page.
Why are they so valuable? Here are 6 primary reasons:
1. Cost-effective
For as little as a few hundred dollars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reach for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get your reader’s attention. And they don’t face spam filters like your e-mails do.
4. Versatile
With numerous options available to you regarding size and layout, you can design a card for virtually any purpose. Invitations, marketing messages, special sales, announcements, upcoming events, even mini-newsletters – all can effectively be accomplished with postcards.
5. Easily work with other marketing weapons
Postcards are a tremendous tool in tandem with other marketing activities. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly designed postcards usually are the most remembered component when multiple marketing weapons are used.
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase
One reason HR has so many forms and other written documentation is because good HR processes are a company's main defense against employee lawsuits. I've been told by employment attorneys that any paper in an employee's file has little value unless the employee has signed it … their signature is your proof that the employee has seen that pie
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get your reader’s attention. And they don’t face spam filters like your e-mails do.
4. Versatile
With numerous options available to you regarding size and layout, you can design a card for virtually any purpose. Invitations, marketing messages, special sales, announcements, upcoming events, even mini-newsletters – all can effectively be accomplished with postcards.
5. Easily work with other marketing weapons
Postcards are a tremendous tool in tandem with other marketing activities. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly designed postcards usually are the most remembered component when multiple marketing weapons are used.
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase
While it may not seem as important as a resume, most people don’t realise that a badly filled out job application can be much more costly than a bad resume. A recruiter will see hundreds of application forms, so any that are filled in badly will stand out for all the wrong reasons. These tips should help you avoid problems like that and show
5. Easily work with other marketing weapons
Postcards are a tremendous tool in tandem with other marketing activities. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly designed postcards usually are the most remembered component when multiple marketing weapons are used.
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase
Corporations have many constituents. But they seem to play to only one audience – the investment community or Wall Street. Any business is made up of workers, supervisors, managers and executives. They also have customers, suppliers and in many cases dealers or distributors. They have facilities in cities, towns and communities. Some ha
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. However, with careful planning and strategy, postcards can definitely increase your prospect and customer base, along with your profits.
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