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  • Actual for You - Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response

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    omplete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

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    Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don’t have a physical response mechanism.

    Traditional letter packages contain a business reply card and maybe even a business reply envelope. But a postcard, unless it’s a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways to generate that response anyway, ranked in order of likely effectiveness.

    1. Toll-free number to a live operator.
    Tell your prospect to pick up the phone and call you on your nickel. Have operators standing by to take orders and answer questions.

    2. Website landing page.
    Direct your prospects to a special page on your website that deals with the topic of your postcard. Invite the prospect to complete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

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    s contain a business reply card and maybe even a business reply envelope. But a postcard, unless it’s a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways to generate that response anyway, ranked in order of likely effectiveness.

    1. Toll-free number to a live operator.
    Tell your prospect to pick up the phone and call you on your nickel. Have operators standing by to take orders and answer questions.

    2. Website landing page.
    Direct your prospects to a special page on your website that deals with the topic of your postcard. Invite the prospect to complete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

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    rate that response anyway, ranked in order of likely effectiveness.

    1. Toll-free number to a live operator.
    Tell your prospect to pick up the phone and call you on your nickel. Have operators standing by to take orders and answer questions.

    2. Website landing page.
    Direct your prospects to a special page on your website that deals with the topic of your postcard. Invite the prospect to complete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

    Examples of a Character Reference Letter
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    nding by to take orders and answer questions.

    2. Website landing page.
    Direct your prospects to a special page on your website that deals with the topic of your postcard. Invite the prospect to complete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

    Company Logo Design
    A logo design, commonly known as a logo, is the graphic element of a trademark or brand, set in a special font or arranged in a particular but legible way. The color, shape, typeface, etc. of a logo should be distinctly different from others on the market. It is a graphic representation symboli
    omplete a form so you can follow up.

    3. Bring postcard to store.
    Invite prospects to bring the postcard with them when they visit your retail store, to qualify for a discount, for example.

    4. Toll-free number to a recording.
    If you want to screen prospects and qualify them before talking to them, ask them to phone a number that connects them directly to a pre-recorded message (or messages) describing your product or service or promotion.

    5. Autoresponder.
    Invite your prospects to send a blank email to an email address that triggers an autoresponder (a series of automatic email messages that give prospects more information).

    6. Mail back the postcard.
    An innovative way to generate a response (although it means more work for the prospect) is to invite prospects to mail the postcard back to your office in an envelope that the prospect supplies (to receive a free sample, a premium or more information). My thanks to Bob Bly and his excellent book, The Lead Generation Handbook

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