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  • Actual for You - Leisure Industry Executives – Look for New Parents

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    hat marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habit

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    Families with newborns have many obvious needs; leisure industry executives can tap the hidden opportunities to find new revenue.

    New parents buy all the obvious baby things: baby furniture, diapers, toys, mini-vans …but what else are they buying? What marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habit

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    elcomed new babies into their homes. This robust and renewable prospect source presents a tremendous revenue opportunity for leisure executives willing to target them.

    Families with newborns have many obvious needs; leisure industry executives can tap the hidden opportunities to find new revenue.

    New parents buy all the obvious baby things: baby furniture, diapers, toys, mini-vans …but what else are they buying? What marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habit

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    willing to target them.

    Families with newborns have many obvious needs; leisure industry executives can tap the hidden opportunities to find new revenue.

    New parents buy all the obvious baby things: baby furniture, diapers, toys, mini-vans …but what else are they buying? What marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habit

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    ind new revenue.

    New parents buy all the obvious baby things: baby furniture, diapers, toys, mini-vans …but what else are they buying? What marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habit

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    hat marketers need to know is where new parents are spending their dollars as it relates to them.

    One of the big changes in spending habits for new moms and dads is in the realm of LEISURE ACTIVITIES. During the first six months of having a new child in the home, new parents spend 40% more than traditional consumers on home entertainment. Topping the charts for most-purchased items are DVRs, large screen televisions, home entertainment furniture, high-speed internet and premium television programming.

    Once babies reach the one-year mark, their parents’ leisure spending patterns begin to shift to activities outside of the home. New parents, when compared with traditional consumers, are twice as lik

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