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Actual for You - A 2000 Page Marketing Lesson, Part 2
Incentivized marketing refers to the practice of creating forced leads by offering incentives to visitors to sign up to third party offers. The variety of sites applying this principle grows daily. It al
That should be the first thing I see as a cons
In my career I have been fortunate enough to work for two of the best companies on earth: Accenture and Microsoft. In my eleven years at Accenture I got a tremendous education on systems development, proje
Yesterday...I promised that I would tell you why good Yellow Pages Advertisements separate themselves from the rest of the very large pack.
Two primary reasons:
1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your product or service give me?
That should be the first thing I see as a consu
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet
Two primary reasons:
1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your product or service give me?
That should be the first thing I see as a cons
All companies have business processes that can be improved. Most companies can benefit from automation or further automation of solutions.Improving Management of Your BusinessImproving busine
1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your product or service give me?
That should be the first thing I see as a cons
One excellent way to use advertising business gifts is as loyalty reward for your existing customers. That’s right – your existing customers. Up to 85% of your business does not come from new customers, bu
That should be the first thing I see as a cons
Last week, a client chose to focus our coaching session on his Business Plan. He had read that 80% of businesses that fail have no plan, whereas 90% of those that grow have a plan that they revie
That should be the first thing I see as a consumer, not the name of your business and phone number. I am looking through the phone book...I will find the phone number on my own thank you. :)
You can also take a "news story" approach to the headline...which leads to the number two separator from other ads...
2) Editorial - style advertising. Come on now, we have all
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