Actual for You
#1 in Business Subscribe Email Print

You are here: Home > Business > Marketing > 20 Tricks to Help Get That Envelope Opened

Tags

  • series
  • below
  • direct
  • include plenty
  • receive inquiries
  • normal methods

  • Links

  • The Pot Of Gold Under The Rainbow: The 2007 Camry
  • How to Save Money - A GREAT Tip to Limit Your Teenage Children From Raiding Your Wallet or Purse
  • MLM Training - Who Needs It?
  • Actual for You - 20 Tricks to Help Get That Envelope Opened

    3 Easy to Make Website Blunders You'll Want to Avoid
    Avoid These Design Mistakes That Will Shy Viewers AwayWhen creating your Website there are many things to think about, but lets not forget the basics. This includes your primary design plan or rather the first colors, background and words the visitor sees. Discussed below are ways to successfully execute those three components.Color SchemeIf you already have a company logo with designated colors, use those and conti
    ndows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by D

    Entrepreneurs Sometimes It Pays To Be Flexible – Sometimes It Does Not
    Entrepreneurs are often told to be flexible in their approach to business, but often it is imperative that you are NOT flexible. Here’s a few examples.When it pays NOT to be flexible. Prices: Keep your standard prices at the same levels for several months. This makes your offers much more believable. Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documenta
    When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope.

    Because of the high costs of printing, envelopes, and postage, your mailing package represents a sizable investment. You simply can't afford to make this investment, and then have your sales material discarded in unopened envelopes.

    With the following methods, you will have a substantial reduction in the number of unopened envelopes and a pleasantly profitable increase in sales.

    1. If your envelope looks like junk mail, it will be treated like junk mail (in other words, thrown in the trash without being opened). The solution is simple - don't mail your material in envelopes that look like junk mail.

    2. Avoid using mailing labels, because they make your envelopes look like junk mail.

    3. Try to use your computer to address envelopes.

    4. If you must use labels, then use colored labels.

    5. Use colored envelopes.

    6. Use first class postage and print FIRST CLASS in several places on the envelope. An inexpensive rubber stamp, with red ink, makes an "official" looking impression.

    7. Do not rubber stamp the return address on your envelopes. This looks extremely unprofessional.

    8. Pay a print shop to print your return address on your outgoing envelopes. This isn't expensive, and it creates a more professional image.

    9. Use a colored font to address envelopes.

    10. Print or rubber stamp a short message on your envelopes.

    11. This is a very effective with material that is mailed to persons who inquire in response to magazine ads. For example, we advertise a Free Mailing List Dealership. When we receive inquiries about our dealership, we rubber stamp this message on all outgoing envelopes - "You requested this FREE Dealership".

    12. Commemorative stamps are more attractive than standard issue stamps, and they are the same price. Use them. That's an easy way to get your envelopes opened.

    13. Use marking pens to draw designs on your envelopes, even a series of straight lines, in a variety of colors, will draw attention.

    14. You can buy paste-on dots, stars, smiley faces, and so forth, from an office supply store. Place these on your envelopes.

    15. Large mail order companies occasionally place some type of solid object inside their envelopes. For example, specialty advertising companies use inexpensive pencils, pens, plastic pocket calendars, etc. You can also use this idea. For best results, try to tie the object in to your offer.

    16. Tape a penny to your sales letter. Then, in the sales letter, offer to give your prospective customer a discount -perhaps $5 or $10 - in exchange for the penny.

    17. Use envelopes with windows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by D

    27 Ways to Reduce Your Merchant Account Chargebacks
    When your merchant account provider reverses a customer's transaction as a result of his disputing the charge, then, unless you successfully challenge the reversal, you lose the sales proceeds, incur any shipping & handling costs and are levied a chargeback fee of $25 to $50.And, an excessive history of chargebacks may result in the disastrous consequence of losing your merchant account and your ability to accept credit cards.So, it's obviously important t
    junk mail (in other words, thrown in the trash without being opened). The solution is simple - don't mail your material in envelopes that look like junk mail.

    2. Avoid using mailing labels, because they make your envelopes look like junk mail.

    3. Try to use your computer to address envelopes.

    4. If you must use labels, then use colored labels.

    5. Use colored envelopes.

    6. Use first class postage and print FIRST CLASS in several places on the envelope. An inexpensive rubber stamp, with red ink, makes an "official" looking impression.

    7. Do not rubber stamp the return address on your envelopes. This looks extremely unprofessional.

    8. Pay a print shop to print your return address on your outgoing envelopes. This isn't expensive, and it creates a more professional image.

    9. Use a colored font to address envelopes.

    10. Print or rubber stamp a short message on your envelopes.

    11. This is a very effective with material that is mailed to persons who inquire in response to magazine ads. For example, we advertise a Free Mailing List Dealership. When we receive inquiries about our dealership, we rubber stamp this message on all outgoing envelopes - "You requested this FREE Dealership".

    12. Commemorative stamps are more attractive than standard issue stamps, and they are the same price. Use them. That's an easy way to get your envelopes opened.

    13. Use marking pens to draw designs on your envelopes, even a series of straight lines, in a variety of colors, will draw attention.

    14. You can buy paste-on dots, stars, smiley faces, and so forth, from an office supply store. Place these on your envelopes.

    15. Large mail order companies occasionally place some type of solid object inside their envelopes. For example, specialty advertising companies use inexpensive pencils, pens, plastic pocket calendars, etc. You can also use this idea. For best results, try to tie the object in to your offer.

    16. Tape a penny to your sales letter. Then, in the sales letter, offer to give your prospective customer a discount -perhaps $5 or $10 - in exchange for the penny.

    17. Use envelopes with windows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by D

    Trade Show Promotions
    Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of co
    ur outgoing envelopes. This isn't expensive, and it creates a more professional image.

    9. Use a colored font to address envelopes.

    10. Print or rubber stamp a short message on your envelopes.

    11. This is a very effective with material that is mailed to persons who inquire in response to magazine ads. For example, we advertise a Free Mailing List Dealership. When we receive inquiries about our dealership, we rubber stamp this message on all outgoing envelopes - "You requested this FREE Dealership".

    12. Commemorative stamps are more attractive than standard issue stamps, and they are the same price. Use them. That's an easy way to get your envelopes opened.

    13. Use marking pens to draw designs on your envelopes, even a series of straight lines, in a variety of colors, will draw attention.

    14. You can buy paste-on dots, stars, smiley faces, and so forth, from an office supply store. Place these on your envelopes.

    15. Large mail order companies occasionally place some type of solid object inside their envelopes. For example, specialty advertising companies use inexpensive pencils, pens, plastic pocket calendars, etc. You can also use this idea. For best results, try to tie the object in to your offer.

    16. Tape a penny to your sales letter. Then, in the sales letter, offer to give your prospective customer a discount -perhaps $5 or $10 - in exchange for the penny.

    17. Use envelopes with windows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by D

    A Concept That Could Double You're Income in Mystery Shopping
    Do you want to double, or increase significantly you're income in mystery shopping? If yes, I'll be sharing to you an age old concept. Now you might have learned this already or you may consider this common sense. But is a concept that’s worth drilling on for more knowledge or for the sake of repetition, mind you “Repetition is the mother of all skills”.The concept I’m talking about is Time Management. From our early years we always hear the saying “Time is Mone
    on your envelopes, even a series of straight lines, in a variety of colors, will draw attention.

    14. You can buy paste-on dots, stars, smiley faces, and so forth, from an office supply store. Place these on your envelopes.

    15. Large mail order companies occasionally place some type of solid object inside their envelopes. For example, specialty advertising companies use inexpensive pencils, pens, plastic pocket calendars, etc. You can also use this idea. For best results, try to tie the object in to your offer.

    16. Tape a penny to your sales letter. Then, in the sales letter, offer to give your prospective customer a discount -perhaps $5 or $10 - in exchange for the penny.

    17. Use envelopes with windows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by D

    Positive Words
    When writing a resume never forget the power of your words. I have time and time again seen where job seekers have written things like work requirements. An employer is not looking for work requirements. This informs them that you were required to do it, and may not have wanted to. How about something more positive such as on the job acomplishments. This not only conveys what you did at the job, but what you actually accomplished.Titles are also very po
    ndows.

    18. With window envelopes, the recipient's address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on some type of Cash Coupon that looks like a check.

    19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.

    20. "The more you tell, the more you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.

    A few of these methods are a little strange, and a few are more expensive than normal methods, but they will all help to get your envelopes opened and increase your sales.

    Copyright 2004 by DeAnna Spencer

    This article may be distributed freely on the Internet as long as the resource box remains intact.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.actual4u.com/article/30217/actual4u-20-Tricks-to-Help-Get-That-Envelope-Opened.html">20 Tricks to Help Get That Envelope Opened</a>

    BB link (for phorums):
    [url=http://www.actual4u.com/article/30217/actual4u-20-Tricks-to-Help-Get-That-Envelope-Opened.html]20 Tricks to Help Get That Envelope Opened[/url]

    Related Articles:

    From Better To Best - Corporate Branding

    Ebay - Make Money Selling The Most Valuable Commodity On The Planet (And the Banana Skins To Avoid!)

    Laying Your Cards On The Table

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com