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Actual for You - Marketing to Success on a ZERO Budget
Leaders can dramatically increase the likelihood that developmental activities will help them become better leaders, by taking the time to focus their efforts each year. This involves two simple steps, determining potential developmental needs and setting developmental goals. The effectiveness of leadership development can be increased when leaders undertake a series of both on and off the job experiences, all with a common focus. This should be done over a prolonged yet finite period. An annual cycle may be quite suitable.Effective leadership development starts by looking inwards and gaining a heightened sense of yourself as a leader. Most leaders have risen to their current positions because they have succeeded in previous roles. Yet, in new roles and different situations, what worked before may not be appropriate. Successful leaders are self-aware. They capitalise on their strengths and develop themselves in their weaker areas. They then have a broader and more balanced repertoire to draw on as circumstances demand. Developing self-awareness should not be left to chance. Nor should leaders rely on their own gut feelings. Even the most noble leaders tend to judge
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coac
Call them what you will: Loss Prevention, Assets Protection, Security, or Store Detectives. The larger your store, the more you need to protect your assets from shoplifting. Shoplifting costs businesses millions of dollars every year. Protection is important, but if your customers feel like they're being watched, they'll feel uncomfortable and shop elsewhere. While a visual deterrent will make dishonest shoppers think twice about stealing, if you're interested in catching thieves, your surveillance will need to be covert. While a great camera system and trained observers can be an excellent way to detect shoplifting, the expense of such a surveillance camera system can be cost prohibitive. So what is a business owner to do? You can have covert surveillance without an expensive camera system by hiring a store detective.To be effective, a store detective must blend in with your customers. The first step is to match the dress of your typical customers. It could be casual or formal, or somewhere in between. Another technique to blend in is to actually shop. Looking at and carrying merchandise is important. However, shoplifters know what to look for. Store d
I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, ‘Where do I start?’, ‘I hate selling’, ‘How do I market my business when I don’t have any money?’….. Most of these people absolutely LOVE what they do, but detest having to ‘sell’ their service to receive an income from it.
You’ll love it when I say it’s easy to start and anyone can do it with a little planning and preparation, you DON’T HAVE TO SELL, yes believe it! If you market well and consistently you won’t EVER have to sell again – now how’s that for great news?! And best of all you DON’T NEED MONEY to do it. Its music to your ears isn’t it?! And it’s true, I created, built and established a business that replaces my income from every job I ever had based on some simple strategies that you can adapt to your business and your style – and in addition to that, they’re easy and I’D LOVE TO SHARE THEM WITH YOU RIGHT NOW! Ready? You’ll be surprised….
These 10 strategies are what I would call the basic backbone of any marketing plan and are important to anyone wishing to build a successful business. They’re so easy that sometimes people overlook them, or worse, think they’re not important enough to warrant doing, which often results in a fatal outcome.
1. BE PASSIONATE love what you do and let it show! Doing business with someone who is excited, passionate and happy, is completely different to doing business with someone who is grumpy, bored and even angry. Now this doesn’t mean you have to leap up excitedly and run over and hug the person when they meet you! All it means is being nice, friendly, helpful, focused and present for your customer and their needs – now isn’t that easy?? If you’re doing something right now that you aren’t passionate about, stop causing yourself and everyone you deal with pain – instead look at things you do love doing and can do passionately… All that’s stopping you from doing it is YOU…
2. KNOW WHAT YOU WANT TO ACCOMPLISH IN YOUR BUSINESS AND KEEP FOCUSED if you don’t have a plan in place of where you wish to be, and how you want you business to be functioning in a year or 2 – then you’re on the road without a map! You’ll go round and round in circles, and life will be a little chaotic. Not only will you be confused, in most cases your clients and team will certainly feel the adverse effects of this lack of direction too. Start thinking about where you see yourself and your business this time next year, then go about setting up little goals (or steps) for yourself that are achievable between now and then to ensure you set yourself up for a successful and profitable outcome.
3. HAVE SOME SUPER EFFECTIVE SYSTEMS IN PLACE to back you up in business. Make sure you’re organised with systems that will assist you and your clients. Simple strategies like having a diary or schedule so you don’t double book or forget things. A phone that works and has good coverage if it is a cell phone, a quick and easy system and standard in place to return calls if you miss some. Let’s face it, if you’re returning calls to clients a week later, it’s highly possible that you will have already lost their business. If you send out quotes, have a system such as diarizing a follow up call. Systems can make or break your business. Stick to your schedule so you’re not running behind. If you’re continually late, can’t find things when clients call you up, your payment system is off the rails, products are late etc then you’ll find your clients start to dwindle quickly. So challenge yourself to implement at least one effective system per week that can make your life and your clients’ lives a whole lot easier.
4. SPEAK UP silent passion is not going to get you anywhere. If people don’t know what you’re doing then how can they do business with you, or refer you to others? One of the cheapest and most powerful marketing strategies is networking. That doesn’t mean you have to impose yourself on everyone who comes into your space! Instead it means to be prepared for what you will say when the opportunity arises or when you can create an opportunity to communicate with the person about what you do. And remember to speak up to your family and friends; this is a real bug bear among many entrepreneurs and small business people starting out. Don’t be shy about what you do, or what you are creating for yourself – speak up, be proud!
5. LIST YOUR BUSINESS with online sites that will happily have your business submitted and shown on their directory for free – get out there! If you have a website, you’ll find numerous businesses or organizations in your local area, state, country and also globally that will accept an online listing from you. Remember this opportunity can help you build your exposure and profile. Take ? an hour each week to list your business somewhere different. Just make sure you keep track of who they all are so you can update your details if necessary in the future.
6. BUILD GREAT RELATIONSHIPS its amazingly important with everyone you deal with. Building great relationships with your clients can increase business, profitability and longevity beyond your wildest dreams if done well. It’s just as important to build good relationships with your associates, you’d be surprised how many sales reps, suppliers and clients can feel the energy of a happening, successful and happy business when they walk into your business, and you’ll be surprised at how these people can talk! Make sure they talk about you for the right reasons.
7. ADD VALUE to your clients in any way you can. There are so many people out there giving standard service, it’s actually not that hard to give superior service. If you’re not sure where to start, simply ask your clients how else you could help them! Also remember to ask them what they’d be willing to pay for that extra value or service. Basics such as remembering their birthday or something else that’s important to them so you can send a Christmas card or small gift with their interest in mind etc. Little things such as, if your client is into golf an email to let them know of an upcoming golf event with a ‘saw this today and thought you may be interested in it, happy golfing, jack’ or a golf ball with your logo on it given to them out of the blue, and if you really have some money in the bank a round of golf for 2 at the best golf club in their area… Obviously you need to put your prices up to ensure you’re not running at a loss but people buy value – they love to be made to feel special and this is what the marketing strategy ‘adding value’ is all about. Until you can afford to spend some $$$, a cold water or cup of coffee, a call, an email or a bit more time in getting to know your client goes a long way.
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coach
If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps.Every day hundreds of people walk in and out of your corner convenience stores. Coca-Cola, Pepsi and a host of other large manufacturers know that, and spend millions of dollars on promotion and signage at these small stores. They know they will benefit from the advertising and gladly pay the signage costs.If you haven't visited your local convenience stores lately, maybe it's time for you to make a few stops. Most of the stores in my area have recently been refurbished, renovated and re-designed to support an increasing amount of customers. All of the stores are in great traffic locations and are both clean and attractive.Convenience stores offer a great opportunity for you to originate mortgages. People from all walks of life shop in these stores and many of them are good prospects for a mortgage.Just ask the proprietor if you can leave your fliers or business cards somewhere in the store. Remind him that you always know where your referrals come from and then take care of h
2. KNOW WHAT YOU WANT TO ACCOMPLISH IN YOUR BUSINESS AND KEEP FOCUSED if you don’t have a plan in place of where you wish to be, and how you want you business to be functioning in a year or 2 – then you’re on the road without a map! You’ll go round and round in circles, and life will be a little chaotic. Not only will you be confused, in most cases your clients and team will certainly feel the adverse effects of this lack of direction too. Start thinking about where you see yourself and your business this time next year, then go about setting up little goals (or steps) for yourself that are achievable between now and then to ensure you set yourself up for a successful and profitable outcome.
3. HAVE SOME SUPER EFFECTIVE SYSTEMS IN PLACE to back you up in business. Make sure you’re organised with systems that will assist you and your clients. Simple strategies like having a diary or schedule so you don’t double book or forget things. A phone that works and has good coverage if it is a cell phone, a quick and easy system and standard in place to return calls if you miss some. Let’s face it, if you’re returning calls to clients a week later, it’s highly possible that you will have already lost their business. If you send out quotes, have a system such as diarizing a follow up call. Systems can make or break your business. Stick to your schedule so you’re not running behind. If you’re continually late, can’t find things when clients call you up, your payment system is off the rails, products are late etc then you’ll find your clients start to dwindle quickly. So challenge yourself to implement at least one effective system per week that can make your life and your clients’ lives a whole lot easier.
4. SPEAK UP silent passion is not going to get you anywhere. If people don’t know what you’re doing then how can they do business with you, or refer you to others? One of the cheapest and most powerful marketing strategies is networking. That doesn’t mean you have to impose yourself on everyone who comes into your space! Instead it means to be prepared for what you will say when the opportunity arises or when you can create an opportunity to communicate with the person about what you do. And remember to speak up to your family and friends; this is a real bug bear among many entrepreneurs and small business people starting out. Don’t be shy about what you do, or what you are creating for yourself – speak up, be proud!
5. LIST YOUR BUSINESS with online sites that will happily have your business submitted and shown on their directory for free – get out there! If you have a website, you’ll find numerous businesses or organizations in your local area, state, country and also globally that will accept an online listing from you. Remember this opportunity can help you build your exposure and profile. Take ? an hour each week to list your business somewhere different. Just make sure you keep track of who they all are so you can update your details if necessary in the future.
6. BUILD GREAT RELATIONSHIPS its amazingly important with everyone you deal with. Building great relationships with your clients can increase business, profitability and longevity beyond your wildest dreams if done well. It’s just as important to build good relationships with your associates, you’d be surprised how many sales reps, suppliers and clients can feel the energy of a happening, successful and happy business when they walk into your business, and you’ll be surprised at how these people can talk! Make sure they talk about you for the right reasons.
7. ADD VALUE to your clients in any way you can. There are so many people out there giving standard service, it’s actually not that hard to give superior service. If you’re not sure where to start, simply ask your clients how else you could help them! Also remember to ask them what they’d be willing to pay for that extra value or service. Basics such as remembering their birthday or something else that’s important to them so you can send a Christmas card or small gift with their interest in mind etc. Little things such as, if your client is into golf an email to let them know of an upcoming golf event with a ‘saw this today and thought you may be interested in it, happy golfing, jack’ or a golf ball with your logo on it given to them out of the blue, and if you really have some money in the bank a round of golf for 2 at the best golf club in their area… Obviously you need to put your prices up to ensure you’re not running at a loss but people buy value – they love to be made to feel special and this is what the marketing strategy ‘adding value’ is all about. Until you can afford to spend some $$$, a cold water or cup of coffee, a call, an email or a bit more time in getting to know your client goes a long way.
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coac
Let's be clear. The days of saying you deliver either superior quality or superior customer service to secure yourself any competitive advantage are gone.In today’s market, the competition is so ferocious that the customer now expects that you will deliver a quality product and provide decent customer service. These are a given - not things to set you apart.If you don’t deliver these as standard practice, you won’t survive - let alone prosper.As fast as the quality bubble grew, it popped.Quality used to be a subjective concept - it meant different things to different people. That was until the academics, gurus (like Dr Edward Deming) and International Organization for Standardization (ISO) set about defining it to make it tangible.Today it means nothing more than the product or service does what it is supposed to do. It is fit for purpose.In the definition of quality there is no mention about the grade of raw materials used; the timeliness (or otherwise) of product production; the market price; whether the product is aesthetically pleasing (or ugly as ever); the emotive appeal of the brand or anything else.
4. SPEAK UP silent passion is not going to get you anywhere. If people don’t know what you’re doing then how can they do business with you, or refer you to others? One of the cheapest and most powerful marketing strategies is networking. That doesn’t mean you have to impose yourself on everyone who comes into your space! Instead it means to be prepared for what you will say when the opportunity arises or when you can create an opportunity to communicate with the person about what you do. And remember to speak up to your family and friends; this is a real bug bear among many entrepreneurs and small business people starting out. Don’t be shy about what you do, or what you are creating for yourself – speak up, be proud!
5. LIST YOUR BUSINESS with online sites that will happily have your business submitted and shown on their directory for free – get out there! If you have a website, you’ll find numerous businesses or organizations in your local area, state, country and also globally that will accept an online listing from you. Remember this opportunity can help you build your exposure and profile. Take ? an hour each week to list your business somewhere different. Just make sure you keep track of who they all are so you can update your details if necessary in the future.
6. BUILD GREAT RELATIONSHIPS its amazingly important with everyone you deal with. Building great relationships with your clients can increase business, profitability and longevity beyond your wildest dreams if done well. It’s just as important to build good relationships with your associates, you’d be surprised how many sales reps, suppliers and clients can feel the energy of a happening, successful and happy business when they walk into your business, and you’ll be surprised at how these people can talk! Make sure they talk about you for the right reasons.
7. ADD VALUE to your clients in any way you can. There are so many people out there giving standard service, it’s actually not that hard to give superior service. If you’re not sure where to start, simply ask your clients how else you could help them! Also remember to ask them what they’d be willing to pay for that extra value or service. Basics such as remembering their birthday or something else that’s important to them so you can send a Christmas card or small gift with their interest in mind etc. Little things such as, if your client is into golf an email to let them know of an upcoming golf event with a ‘saw this today and thought you may be interested in it, happy golfing, jack’ or a golf ball with your logo on it given to them out of the blue, and if you really have some money in the bank a round of golf for 2 at the best golf club in their area… Obviously you need to put your prices up to ensure you’re not running at a loss but people buy value – they love to be made to feel special and this is what the marketing strategy ‘adding value’ is all about. Until you can afford to spend some $$$, a cold water or cup of coffee, a call, an email or a bit more time in getting to know your client goes a long way.
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coac
I didn’t realize how bad service had become until recently when I tried to get a brand new dryer repaired under warranty.I did everything right. In fact, I didn’t even press to get an earlier appointment.The repair truck pulled up, and the driver just sat there for about ten minutes before coming to the door. When he arrived, he mumbled so badly that I had to keep prompting him to repeat himself.He asked what was wrong with the machine, as if he hadn’t been briefed.“It won’t dry clothes.”Looking at the machine he said “We’ve had a lot of problems with this model. Maybe you can get them to give you a new one.”“It is new,” I pointed out.“Well, I suppose we can order the parts,” he murmured, not at all bolstering my confidence in his abilities.“You mean you don’t have the parts on the truck?” I asked, wondering at that point why they even bothered having trucks, except for the fact that customers might expect to see them.“No, I’ll have to order the parts for you,” he replied weakly, and with that, he opened a battered laptop, something out of Han Solo’s junk cruiser, and began to tap in an order.He printed
7. ADD VALUE to your clients in any way you can. There are so many people out there giving standard service, it’s actually not that hard to give superior service. If you’re not sure where to start, simply ask your clients how else you could help them! Also remember to ask them what they’d be willing to pay for that extra value or service. Basics such as remembering their birthday or something else that’s important to them so you can send a Christmas card or small gift with their interest in mind etc. Little things such as, if your client is into golf an email to let them know of an upcoming golf event with a ‘saw this today and thought you may be interested in it, happy golfing, jack’ or a golf ball with your logo on it given to them out of the blue, and if you really have some money in the bank a round of golf for 2 at the best golf club in their area… Obviously you need to put your prices up to ensure you’re not running at a loss but people buy value – they love to be made to feel special and this is what the marketing strategy ‘adding value’ is all about. Until you can afford to spend some $$$, a cold water or cup of coffee, a call, an email or a bit more time in getting to know your client goes a long way.
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coac
As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.TV COMMERCIALSHave you ever watched a TV commercial and thought to yourself, "Who on earth would buy that?" If so, you've seen an ad carefully targeted at a group which has different needs and desires than you do. If your response was, "Boy! I'd sure enjoy that" or "I'm going to call them tomorrow," the ad had YOU squarely in its sights.SELLING VIA PAINAdvertising agencies discovered long ago that the fastest way to move someone into action (buying) is to discover something that is very painful to them, then disturb that person about it. If they stirred up emotions about a wound (i.e., a deep desire going unfilled or an unaddressed fear) and then showed the prospective customer how to heal that wound or fulfill that need through a prod
8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that their tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in place for you and your team to follow through on it every time to ensure your client is respected and will come to you again.
9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, do you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.
10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mentors and coaches. There is no shame in asking others for help, truly, you don’t need to walk this path alone, after all, anyone who has ever had a business knows what a huge task it is. You can fast track yourself, save yourself loads of time, energy and money, AND your sanity if seek out some people who are excellent at areas you need experience in. Some excellent Zero dollar solutions and hints can come in the form of simply signing up for a newsletter or free teleclass on subjects of interest. It’s a terrific and low cost starting place to help you build up your business. Try mine for more marketing strategies and ideas each month – sign up on the website www.marketingtosuccess.com
If you’re having problems with getting your business off the ground or need to lift it to the next level, sign up for an introductory session with Rachael for just $100USD, you’ll also be able to claim it as a business expense for training and marketing.
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