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Actual for You - Create Your Own Rumors
Before we begin a thorough discussion of business pain, let's take a look at what it really means. The words Business Pain are batted around by almost everyone I talk to in the marketing and sales fields. It is probably one of the more misused words when describing the help a company needs to become more efficient and effective. When
In this article I cover the most frequently asked question about the franchise industry, the opportunity costs, and my responses to the question posed.Question: What is franchising?Answer: Franchising is where you buy the rights to a business concept, trademarks & know how. In return you pay a franchise fee and a percen
At the suggestion of calling strangers on the phone was enough to terrify me. There was no way I could just dial up people and sell myself like a product. I was sure people would hang up. I insisted that I could not do it. Tim termed it "telephonitis." Yes, that was it; I was scared of the telephone to use it in that way. I was given this advice. Don't sell yourself, sell your company. Look at the company as a separate entity. Pretend you are telling people about your company.
Okay, I agreed to give it a try. I failed miserably. I stuttered, forgot what I was going to say and hung up on many people. Thank goodness, the phones back then didn't have that return call back button. But I did realize that this is a great way to do marketing so I had to come up with
In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things.For example when we talk about "marketing systems" we don't mean a single piece of advertising or even several pieces. A marketing system is all of your marketing efforts working together in a synergistic fashio
At the suggestion of calling strangers on the phone was enough to terrify me. There was no way I could just dial up people and sell myself like a product. I was sure people would hang up. I insisted that I could not do it. Tim termed it "telephonitis." Yes, that was it; I was scared of the telephone to use it in that way. I was given this advice. Don't sell yourself, sell your company. Look at the company as a separate entity. Pretend you are telling people about your company.
Okay, I agreed to give it a try. I failed miserably. I stuttered, forgot what I was going to say and hung up on many people. Thank goodness, the phones back then didn't have that return call back button. But I did realize that this is a great way to do marketing so I had to come up wit
In my experience coaching in organisations is a failure. The central cause of coaching failure is the lack of real interest in coaching by the leaders of the organisation.Having only a cursory interest in coaching as a means of improving employee competence and consequently organisation performance consigns organisation's coac
Okay, I agreed to give it a try. I failed miserably. I stuttered, forgot what I was going to say and hung up on many people. Thank goodness, the phones back then didn't have that return call back button. But I did realize that this is a great way to do marketing so I had to come up wit
We in the retail sector engage in discussions of fulfillment product services almost too often. But, in these discussions, we often forget some of the key issues which make fulfillment services so important to our sector. This is to be understood and is a common byproduct of any intra-industry discussion. For this reason, it is impor
Okay, I agreed to give it a try. I failed miserably. I stuttered, forgot what I was going to say and hung up on many people. Thank goodness, the phones back then didn't have that return call back button. But I did realize that this is a great way to do marketing so I had to come up wit
Rarely has any movie left such a lasting impression on the American public as Frank Capra’s all-time masterpiece --- “It’s a Wonderful Life.” We all know the story and have seen it many times.On the surface, the movie appears to be a sappy, sentimental film which puts a smile on our face and brings tears to our eyes, every
I remembered back a few short weeks ago, when I answered the phone and was told by a female voice she was a college student, and was doing a survey. I did not feel she was being intrusive and answered her questions. At the end of the survey, she was very friendly and thanked me for my time. Therefore based with that memory, I decided to try a new approach to my telephonitis.
My first call was made to an accounting firm. I advised the voice on the line that I was a student doing research and did she have time to answer a few questions. The voice returned a polite yes. I had prepared a list of ten questions about her job title, did she work with a computer, the programs she worked on, etc. When finished, I thanked her for her time and hung up. You see with funds being limited, I needed to send flyers only to those who had comput
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